Senior Product Marketing Manager, Signifyd
$145-160k
+ Stock Options & Annual Performance Bonus or Commissions
Fraud protection & cybersecurity for eCommerce
Open for applications
Fraud protection & cybersecurity for eCommerce
501-1000 employees
Open for applications
$145-160k
+ Stock Options & Annual Performance Bonus or Commissions
501-1000 employees
Company mission
To empower brands with the confidence for fearless eCommerce through an end-to-end security platform that helps clients to pre-emptively prevent fraud.
Role
Who you are
- This role requires a deep understanding of the ecommerce market, Signifyd’s product offerings, and the fraud prevention landscape
- Candidates will easily understand complex technical concepts and be able to explain them to our customers and prospects with compelling messages
- Candidates should have a background in B2B enterprise technology and know how to support and accelerate the enterprise sales cycle with inspiring content
- You excel at communicating the value of complex technical features to a non-technical audience, with the marketing acumen to help distribute this content across multiple channels
- Strong verbal, written, and interpersonal communication skills
- Customer-focused, with a deep understanding of customer needs and motivations
- Strategic thinker with the ability to translate business objectives into actionable product marketing plans
- Track record of strong project management, with examples of owning large-scale projects end-to-end
- Excellent organizational skills, with experience contributing to overarching content management strategies
- Collaborative team player who thrives in fast-paced, cross-functional environments
- 5+ years of product marketing experience in relevant enterprise technology – ecommerce, checkout, payments, or risk focus is preferred
- BA/BS
- Demonstrated ability to execute cross-functionally with sales, marketing, and product organizations
- Proven track record in developing highly effective sales presentations and collateral
- Experience driving a product launch end-to-end
What the job involves
- We are looking for a Sr. Product Marketing Manager to help lead our messaging, positioning, and sales enablement for new product releases. This person will be a key driver of Signifyd's Go-To-Market strategy, responsible for developing and executing product marketing plans that fuel product adoption and growth
- This role will collaborate closely with product management, sales, and other marketing functions to bring our products to market and ensure their continued success
- Lead the strategy and execution for key initiatives such as Signifyd Spark, owning the program’s growth and impact
- Conduct market research and competitive analysis to amplify differentiation and inform our product vision
- Create compelling product messaging and value propositions that resonate with ecommerce and fraud personas
- Develop marketing collateral, including website content, sales enablement materials, and thought leadership pieces, tailored across our business’s GTM segmentation
- Collaborate with Product, Risk Intelligence, Data Science, and Solutions Engineering to build product stories suitable for both technical and non-technical audiences
- Plan and execute product launches and feature releases in close collaboration with the associated product segment lead
- Be a voice of the customer by analyzing product performance and user behavior, identifying areas for improvement and informing our Product Management team
Our take
The growth in eCommerce over the last 20 years has also caused a large rise in consumer fraud. To combat this, Signifyd provides an end-to-end platform for commerce protection.
Its solution targets issues such as money lost to chargebacks, customer dissatisfaction from mistaken declines, and operational costs due to tedious and manual transaction investigations. Its machine learning, data-driven approach helps businesses reduce false positives and wrongly declined orders, permitting them to make instant ship/don’t ship decisions and improve the experience for legitimate customers.
The company has raised significant funding in the past which has supported its development thus far. It has also secured impressive customers such as Samsung, Lenovo and Walmart.
Freddie
Company Specialist at Welcome to the Jungle
Insights
12% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Apr 2021
$205m
SERIES E
May 2018
$100m
SERIES D
Total funding: $411m
Company benefits
- Growth Opportunities
- Equity
- Exciting Workplace
- 4-day Workweek
Company HQ
Downtown San Jose, San Jose, CA
Leadership
Rajesh Ramanand
(Co-Founder & CEO)They started their career at FedEx in Payments and Shipping Risk for 8 years prior to joining PayPal as Head of Risk. They left this position after 2 years in June 2011 to co-found Signifyd with Michael.
Michael Liberty
(Co-Founder & Board Member)Former CPO of the company. Before this, they were the Head of Digital Goods and Platform Risk at PayPal. They also served as the Director of Business Development and then COO of GWC Warranty.
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