Performance Marketing Lead, CardFlight
+ Company ownership/stock options
More information about location
Payment acceptance for small businesses
Be an early applicant
Payment acceptance for small businesses
21-100 employees
Be an early applicant
+ Company ownership/stock options
More information about location
21-100 employees
Company mission
To create easy-to-use payment solutions so small-business merchants can focus on what they do best: growing their business.
Role
Who you are
- You'll bring tools, workflows, and a point of view we don't have today and raise the ceiling for what a lean team can produce
- You must have proven you can take a channel or acquisition program from scratch and scale it. Success is measured in business results, not activity metrics. You will build and own:
- 3-5+ years running profitable paid acquisition in B2B SaaS, fintech, payments, or similarly competitive markets, experience with application or underwriting a plus
- You've personally managed tens of thousands in monthly ad spend and can show the CAC, conversion rates, and ROAS you achieved
- Built something from zero to scale, not just optimized existing programs
- Deep ad platform fluency: campaign structure, bidding strategies, Quality Score optimization, audience layering
- Attribution competence in a cookieless environment, first-party data strategy, server-side tracking, CRM integration, modeled and multi-touch attribution
- Affiliate bidding and partnership experience, you've recruited partners, structured offers, and tracked performance
- Comfortable with constraints, you've made small budgets work, not just managed large ones as this is about efficiency first
- Agentic workflows, you've built or orchestrated multi-step AI pipelines that run tests, read outputs, and iterate. Not prompting a chatbot for headlines; actually compressing work that used to take days into hours
- Velocity, your testing throughput is demonstrably faster because of how you use AI tools, and you can prove it with results. You also know where AI breaks down and you validate before you act
What the job involves
- We are hiring a Performance Marketing Lead to own acquisition execution and measurement end to end. This role is responsible for generating profitable attention, traffic, and qualified leads through a mix of paid channels, performance partnerships (affiliates and referrals), and scalable distribution
- You will run day-to-day campaign operations, leverage AI throughout your process, build repeatable growth experiments, and maintain rigorous attribution from click to CRM to revenue outcomes
- This is a builder role, not just of channels and programs, but of how modern acquisition gets done
- A diversified acquisition engine that produces qualified leads consistently
- Reliable attribution and reporting that ties spend to opportunity and revenue outcomes
- An experimentation cadence that scales winners and kills underperformers quickly — with the discipline to do both fast
- A performance partnership channel (affiliates, referrals) that becomes a meaningful source of pipeline
- An AI-powered operating model that raises the team's ceiling. Your choice of tools, and you’ll build the workflows that generate results and show us what's possible
- You own paid acquisition from spend to revenue outcome. That means hitting payback period targets, improving unit economics over time, and making disciplined channel decisions based on what the data actually says
- Daily optimization: bid strategies, audience refinement, creative testing, landing page variants
- Weekly decision-making: scale, iterate, or kill based on actual CAC and conversion data
- You manage the budget like it's your money because we track every dollar to closed revenue
- Build and manage affiliate/referral programs that generate qualified merchant leads
- Recruit partners, negotiate terms, create offers that convert
- Own tracking infrastructure so we know exactly what drives what
- Merchant comparison sites, industry aggregators, referral networks—if it performs, you scale it
- Find channels our competitors haven't discovered or exhausted yet
- Test unconventional tactics: Reddit communities, vertical-specific forums, niche directories
- Launch rapid experiments with clear hypotheses and kill criteria
- Build and run agentic AI workflows that compress testing cycles — automated variant generation, performance reads, and iteration loops with minimal manual intervention
- What Success Looks Like:
- You achieve CAC/payback periods at target and keep it there or, better. You do that by staying close to the data, killing what isn't working without sentiment, and doubling down on what is. The budget here isn't fixed but grows as the unit economics justify
- You run a constant testing loop. There's always an experiment running, always a hypothesis being validated or killed. You're not waiting for permission to try something new, and you're not holding on to campaigns out of inertia
- You feed sales leads that are actually worth their time. You stay close to close rates and disqualification reasons, and you let that feedback reshape targeting, qualification filters, and channel mix. If sales are burning hours on bad leads, that's your problem to fix
- Over time, you build a diversified acquisition engine, not one channel with everything riding on it. Paid search anchors it early, but affiliates, partnerships, and unconventional channels earn their place by performing, not by existing
- The scoreboard is simple: merchants acquired, CAC by channel, lead-to-approval rate, and payback period. If those move in the right direction, you get more to work with. If they don't, we find out why and fix it fast
- You will be measured on outcomes that matter: CAC by channel, monthly merchants acquired, lead-to-customer conversion rate, LTV:CAC ratio, and payback period. Not impressions. Not engagement. Not clicks. Revenue
Our take
CardFlight partners with popular merchant acquirers to deliver payment acceptance software for small businesses and entrepreneurs. Its signature products, a mobile Point of Sale (POS) called SwipeSimple, and the countertop POS SwipeSimple Register have grown impressively in popularity across the US since the company’s 2013 launch.
The US is home to over 30 million small businesses, a potentially huge market. By offering software that allows them to turn a mobile or tablet into a credit card terminal, it’s easy to see why CardFlight is proving popular. Just as importantly, is that the company has a proven track record of launching products ahead of potential competitors.
Freddie
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Sep 2018
$3.5m
SERIES A
Oct 2015
$4.2m
SERIES A
Total funding: $9.3m
Company benefits
- Stock options for all full-time team members
- Personal annual budget for professional development
- Regular team lunches and treats for special events
- Liberal vacation policy
- Comprehensive medical, vision, and dental plans
- Commuter benefits and health discounts
Company HQ
Kips Bay, New York, NY
Leadership
Derek Webster
(Founder & CEO)Former Engagement Manager at Oliver Wyman. Led product development and product marketing to launch E*TRADE’s credit card business. Prior to founding CardFlight, founded and was CEO of LocalBonus, a credit card-linked loyalty network.
Share this job