Senior Field Marketing Manager, Amperity
$100-140k
+ New-hire equity grant
More information about location
3 days a week in office
Customer data platform
Be an early applicant
Customer data platform
201-500 employees
Be an early applicant
$100-140k
+ New-hire equity grant
More information about location
3 days a week in office
201-500 employees
Company mission
To help every brand turn complex customer data into business value.
Role
Who you are
- 3-5 years of experience building and delivering of field marketing campaigns, events, executive and key account programs, and joint partner activity
- Experience in B2B field and event marketing
- Experience building a variety of marketing tactics including social media, webinars, email, paid digital, partner marketing
- Ensure understanding of our messaging and strategy as plans evolve
- Experience partnering with departments such as Sales, Business Development, and Customer Success to lead demand
- Experience developing multi-channel demand generation and field marketing campaigns (digital, in-person and hybrid)
- You are someone who naturally steps up and takes ownership of all aspects of a campaign or event
- Operate with a people-first mindset, including all partners
- History of building trust across teams
- Willing to travel 30-40% to regional events
- Proven project management and process improvement capabilities
- Hands-on experience with tools like 6Sense, Marketo is sought after
What the job involves
- As a Senior Field Marketing Manager, you will be the lead support for demand generation and marketing programs with the field sales team
- You will work directly with a dedicated group of Account Executives to increase engagement within specific accounts driving prioritization and execution of a variety of programs including events, curated content and use cases, targeted ads, partnership opportunities, customer references
- You will have engagement with all members of the marketing, sales, and business development teams to compose the most creative and successful plans to increase growth for Amperity
- Align with Account Executives to oversee planning marketing campaigns for a designated geographic territory
- Ensure Account Executives with marketing resources to empower personalized messaging showcasing the capabilities of the Amperity platform
- Develop personalized marketing campaigns to lead meetings within targeted accounts
- Improve personalized marketing campaigns
- Communicate feedback from the field to Marketing to guide campaign and messaging evolution
- Provide regular updates on industry, company, and contacts to assigned sales reps to identify potential selling opportunities
- Lead the development of targeted event programs that promote awareness and engagement across important accounts
- Bring creative ideas to campaigns and events to showcase Amperity's unique position with the CDP market
Our take
Businesses require certain data to build customer loyalty, and Amperity is a company that aims to deliver this data. Its platform combines data from multiple sources into a unified customer profile, allowing its clients to better understand and serve their customers.
Because of the nature of this data, Amperity concentrates on large customer-focused enterprises, with hundreds of clients including Starbucks, Alaska Airlines, Crocs, Under Armour, and Patagonia. Despite competition from the likes of Twilio’s Segment, Epsilon Independent, ActionIQ, and Redpoint Global, Amperity is seen as an established player in the customer data platform market, which is worth more than $4.5 billion.
Following a $100 million funding round, while watching revenue grow 200% in mid-2021, the company hit unicorn status, proceeding to set its sights on international expansion. It has since strengthened its executive team and opened a new office in London - though, like many of its peers, the economic downturn has caused the company to undertake two rounds of layoffs within half a year. Despite this, the company remains positive as it targets new growth and partnerships in Europe.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-12% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jul 2021
$100m
SERIES D
Jul 2019
$50m
SERIES C
Total funding: $187m
Company benefits
- Stock options - Every employee at Amperity receives a new-hire equity grant, commensurate with the scope of their position
- 100% employee healthcare coverage
- Transportation subsidies
- A comfortable work environment with plenty of snacks
- Events and activities, both in-person and remote
- Self-managed PTO
- The flexibility to do your best work in the way that works for you
- Inclusive environment where you'll be challenged to find and unlock your full potential
- World-class people driving for excellence
Company HQ
Central Business District, Seattle, WA
Leadership
Kabir Shahani
(Co-Founder)They worked as PM of Avanade before co-founding Appature in 2007, where they spent 6 years as CEO. They worked as VP at IMS Health for 2 years before co-founding Amperity in January 2016. Stepped down as CEO in Feb 2022.
Derek Slager
(CTO & Co-Founder)Having worked as a Software Engineer for a decade, they spent 6 years as VP of Development at Appature. They left their IMS Health role in November 2015 to co-found Amperity in January 2016.
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