Senior Market Development Manager, Brandwatch
Digital consumer intelligence company
Be an early applicant
Digital consumer intelligence company
1001+ employees
Be an early applicant
1001+ employees
Company mission
To build a new kind of enterprise intelligence that helps marketers find smart, fast, insightful answers at scale and at speed.
Role
Who you are
- Bachelor’s degree required; equivalent experience may be considered in lieu of formal education
- Minimum of 3 years in a managerial role, with at least 5 years of experience in sales and/or marketing
- Fluency in English is essential
- Up to 10% travel required
What the job involves
- The Senior MDR Manager is responsible for leading and managing the inbound lead funnel (MQLs)
- This role ensures that leads are effectively evaluated, qualified, and promptly handed off to Account Executives
- The Senior MDR Manager will oversee their team, providing the necessary coaching, optimizing processes, and establishing key performance metrics to maximize team efficiency and success
- Coaching and mentoring MDRs – conducting 1on1’s, answering questions, reviewing calls and coaching, implementing plans to improve skills.
- Tracking inbound leads and ensuring all leads are worked properly by their team as well as evaluating best practices
- Partnering with cross-functional partners to take feedback on best process for inbound funnel to support marketing and sales
- Tracking metrics for inbound funnel and looking for places of opportunity to improve the funnel
- Evaluating new tactics and strategies to improve funnel as well as testing ways to get more conversions from MQLs
Our take
Brandwatch's subscription-based social intelligence service boasts thousands of clients, including Unilever, Whirlpool, British Airways, Walmart and Dell.
The company has pivoted from its initial mission of improving marketers' ROI with social listening to a more ambitious one: 'building a new kind of intelligence'. The pivot comes after its merger with former main rival, Crimson Hexagon and its acquisition with PR and media software company Cision.
The company is positioning itself to help big brands to use social data, among many other types, to make deep-acting business decisions. This is opening up an even larger market for its services, with two-thirds of the Forbes 100 companies as clients.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 7 rounds)
Oct 2015
$33m
SERIES C
May 2014
$22m
SERIES B
Total funding: $64.3m
Company benefits
- Medical, dental, vision
- Life & disability insurance
- 401(k) with company match
- Laptop
- PTO, Holidays, Floating Holidays, Sick Time, and Community Service Day
- Casual work environment with amazing co-workers
- Monthly company events/bonding
- PTO, Holidays, Floating Holidays, Sick Time, and Community Service Day
- Casual work environment with amazing co-workers
Company values
- Authentic - We value openness and integrity, and strive for both between our colleagues and customers.
- Bold - We value fearlessness and conviction, and encourage our employees to push the company forward.
- Creative - We value originality and curiosity, and apply both to our work at all levels and in all areas.
Company HQ
Brighton, UK
Articles
Leadership
Cali Tran
(President & CEO, not founder)Previously worked as the company's CCO before becoming CEO. Current CEO of Cision. Former President & CBO of Centerfield, and was President & CEO of Valassis.
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