Director of Product Marketing, ConsenSys
MetaMask
$146-215k
Salary applicable to candidates based in the US
More information about location
Ethereum blockchain software company
Open for applications
Ethereum blockchain software company
501-1000 employees
Open for applications
$146-215k
Salary applicable to candidates based in the US
More information about location
501-1000 employees
Company mission
To unlock the collaborative power of communities by making web3 universally easy to use, access, and build on.
Role
Who you are
- 10+ years of experience in consumer marketing and/or product Marketing roles, preferably within technology, fintech, or web3 industries
- Demonstrated success in supporting the growth and scaling of consumer facing products
- Strong understanding of web3, blockchain, crypto, or related technologies or a strong desire to build expertise quickly
- A strategic thinker who can turn insights into actionable marketing programs
- Excellent collaboration and communication skills, with experience influencing a wide range of stakeholders
- Passionate about innovation and shaping the future of consumer experiences in web3
- Self starter with the ability to thrive in a fast-paced, cross-functional environment
What the job involves
- We are looking for a strategic and innovative Product Marketing Director to drive the next phase of growth for MetaMask, the world's leading web3 wallet
- In this role, you will help define and execute MetaMask’s marketing strategy to engage and grow our audience, deliver revenue driving marketing initiatives, and support the launch of innovative new product offerings and features that will transform how people manage their digital and financial lives
- You will act as a key link between the Product and Marketing teams, fostering seamless collaboration and advocating for our users to drive growth and adoption of MetaMask’s trading experiences and core wallet offering. You'll also play a part in ensuring MetaMask remains deeply connected to the broader crypto and web3 cultural ecosystem
- This role reports to the CMO and works hand in hand with product leadership to align on business goals and consumer outcomes
- Consumer centric growth strategy
- Support the development and execution of marketing strategies that drive consumer adoption and monetization, positioning MetaMask as a market leader
- Partner with the growth & analytics team to leverage data driven insights into consumer needs, market trends, and competitive positioning
- Scaling adoption of new offerings
- Craft and execute GTM strategies that drive product adoption, user engagement, and revenue growth
- Contribute to the marketing approach across different product lifecycle stages, focusing on measurable impact
- Culture & Community
- Develop and deliver marketing programs that strengthen MetaMask’s position in crypto culture
- Help grow the MetaMask brand among new markets and audience segments through innovative campaigns
- Cross team collaboration
- Work closely with product, growth, and other marketing teams to ensure alignment between product development and marketing initiatives
- Support the creation of systems and processes that keep the consumer perspective at the heart of our work
- Performance & impact measurement
- Support the establishment of OKRs to track marketing impact, working closely with leadership to review performance
- Continuously optimize marketing strategies based on results and user feedback
- Growth opportunity
- This is an individual contributor role with the opportunity to grow into a team leadership position as the function scales
Our take
ConsenSys is a Ethereum software company that builds blockchain tech, allowing businesses to build the next generation of digital and tech applications.
Founded in 2014, ConsenSys’s founder Joseph Lubin had already created the revolutionary Ethereum earlier that year and launched ConsenSys Software and ConsenSys Mesh, a blockchain investment company, to “harness” the powerful capabilities of Ethereum. ConsenSys have moved forward into the Web3 and metaverse space and continue to function on the principles of building a digital, decentralised economy.
Despite unicorn status, ConsenSys continue to operate in uncertain and unpredictable territory. After several bursts of reorganisation and a “merge” of sister company Ethereum, change is the norm for ConsenSys. Regardless, the revolutionary technology and continuous breakthroughs that ConsenSys and the companies it invests in spearhead, show that they're flexible enough to maintain momentum.
Steph
Company Specialist at Welcome to the Jungle
Insights
-10% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Mar 2022
$450m
SERIES D
Nov 2021
$200m
LATE VC
Total funding: $725m
Company benefits
- Equity - We believe in ownership and want everyone to have a stake in our future success, that’s why you’ll receive equity when you join us
- Recognized in the blockchain and Web3 ecosystem - Working at ConsenSys is a tremendous reference for your career. You’ll join a network of entrepreneurs and technologists that extends across the global crypto ecosystem
- Continuous learning & opportunities - We provide ongoing growth and development through on-the-job learning, and the ConsenSys Advance Program which includes full access to Coursera, bespoke and technical learning programs and ConsenSys Academy our world-class blockchain and Ethereum program
- Unlimited vacation holidays - We value downtime to recharge and reset, ensuring everyone at ConsenSys has work/life balance. In addition, company-wide we participate in “zero productivity” days to take a break from work, shut down, and sit back and relax
- Flexible working arrangements - With our global workforce we have fine-tuned asynchronous working which means we have a lot of flexibility in the structure of when we work and how we work together
- Remote first - You’ll be joining a team based all over the world. Providing the unique opportunity to work with people from across 6 continents
Company HQ
East Williamsburg, NY
Leadership
Joseph Lubin
(CEO)Formerly President of SynerG Music and Director of New York Office for Blacksmith Technologies. Currently Co-Founder of Ethereum.
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