Senior Performance Marketing Manager, Flo
£74-85k
+ Equity
Period tracker app
Open for applications
Period tracker app
501-1000 employees
Open for applications
£74-85k
+ Equity
501-1000 employees
Company mission
To improve the health and wellbeing of every girl and woman worldwide.
Role
Who you are
- Experience: 5+ years of experience in digital marketing, with a minimum of 3 years specializing in mobile app UA channels
- Proficient in Facebook Ads, TikTok, Snapchat, and other relevant channels and tools
- Strong understanding of bidding strategies, attribution models, and campaigns management
- Experience in working with marketing APIs and with automation tools
- Advanced data analysis and problem-solving skills
- Ability to interpret complex data sets and translate them into actionable strategies
- Understanding of principles of GDPR, CCPA and other regulations
- Strong copywriting skills with a proven ability to craft engaging and high-performing ad creatives
- Excellent communication and collaboration skills
- Self-motivated, detail-oriented, and results-driven
What the job involves
- One of the key pillars to our growth is User Acquisition, and few UA teams can boast the history of success we’ve had since our founding
- Every day, they run, control and optimize a wealth of high quality creative media to deliver our message and continue the successful growth in the user base we’ve enjoyed Year on Year since 2015
- Join our team of 5 as a Senior Performance Marketing Manager!
- You'll manage mobile app UA campaigns, collaborate with teams and partners, and optimise performance across channels like Facebook, TikTok and others
- Manage end-to-end campaign setup, including budget allocation, creatives assets management: ad copies and creatives requests
- Continuously monitor, analyse, and optimise campaigns for KPIs
- Collaboration with multiple teams within the organisation: privacy, AdTech, finances, product, analytics, creative studio and others
- Communication with external partners: MMPs, AdNetworks, freelancers
- Present regular performance reports and strategic recommendations to stakeholders
- Stay updated on the latest AdNetworks trends, tools, and best practices
- Identify and test new opportunities for scaling campaigns and improving efficiency
Salary benchmarks
Our take
Flo is an AI powered period tracking app that allows users to access health insights relating to their cycle by inputting experienced symptoms and cycle dates. AI is leveraged to improve the personalised predictions of upcoming symptoms or periods, allowing the platform to help predict irregular periods or highlight fertile periods in your cycle. They state that the app can also flag when symptoms might need medical attention.
What sets Flo apart from its competitors (Clue, Ovia, Glow) is its ability to change from a period tracker to a fertility tracker, and that it can even offer valuable insights postpartum. The app is the number 1 period tracker in the US by active audience and the most downloaded female health app worldwide, with over 50 million monthly users. In the wake of the 2022 Supreme Court's decision to overturn Roe v. Wade, Flo has responded to its users' concerns by implementing an anonymous mode to prevent personal details being tied to fertility data.
Historically, it has proved difficult for companies to get funding for products aimed at women. Flo have managed to largely overcome this and secure significant investment in recent funding rounds. This will allow the company to focus on implementing proactive care solutions in the app amongst other developments to evolve the service offered.
Steph
Company Specialist at Welcome to the Jungle
Insights
25% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jul 2024
$200m
SERIES C
Sep 2021
$50m
SERIES B
Total funding: $276.4m
Company benefits
- Participation in Flo’s success:
- We firmly believe every employee contributes to the company’s growth and its future success. All employees are eligible to participate in Flo’s Employee Share Ownership Plan (ESOP) and be awarded equity to participate in the long-term value creation of the business
- Resources you need to thrive:
- We're a smart bunch of people who know that growing value for our users means continually growing ourselves. At Flo you will have access to internal and external learning resources and tools to challenge your knowledge and push yourself further every day. We support career progression from within through personal development plans and dedicated Learning & Development budget to help you thrive
- Family benefits:
- There is more to life than work, and because of that we are offering a world-class package of parental policies for all our new parents
- As a new mum you will get 6 months of fully paid maternity leave, and a $5000 bonus on your return to work to help you settle into the new life
- All our new dads get 1 month fully paid paternity leave to be there fully and bond with the new baby. Depending on your country there may be additional options for parental time off and shared parental leave beyond the early days
Company HQ
Bloomsbury, London, UK
Leadership
Yuri Gurski
(President )Serial entrepreneur and former CEO of multiple publishing companies, including Sport.com and IDEAnomix. Two years as VP New Product Development at Mail.ru, the largest internet company in the Russian speaking world. Also CEO of Palta, a startup incubator.
Dmitry Gurski
(CEO)Previously co-founded publishing house IDEAnomix and non-profit Edu4feature. Also Venture Partner at Palta, a startup incubator.
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