Vice President of Marketing Revenue, Smarsh
Cloud-based archiving and compliance solutions
Open for applications
Cloud-based archiving and compliance solutions
1001+ employees
Open for applications
1001+ employees
Company mission
To enable customers to take advantage of the latest communication and collaboration tools, while staying ahead of compliance risk.
Role
Who you are
- The ideal candidate will have a proven track record of building and leading high-performing marketing operations teams, optimizing digital changes, and leveraging technology to drive efficiency, and translating marketing efforts into measurable business impact
- 15+ years of progressive leadership experience in marketing, with a strong focus on revenue generation
- Proven track record of achieving pipeline and revenue targets through effective marketing strategies
- Deep expertise in marketing operations, web and digital channels, and marketing technology
- Strong analytical skills and ability to leverage data to drive decision-making
- Excellent communication and interpersonal skills with the ability to influence and collaborate effectively
- Demonstrated ability to build and lead high-performing teams
- Strong business acumen and understanding of financial metrics
- Bachelor’s degree in marketing, business, or related field; MBA preferred
- Passion for data-driven marketing and continuous improvement
- Ability to thrive in a fast-paced, dynamic environment
- Strong leadership presence and ability to inspire and motivate teams
- A deep understanding of customer needs and market trends
- A strategic thinker with a strong execution focus
What the job involves
- The Vice President of Marketing Revenue is responsible for driving and optimizing marketing's contribution to overall revenue generation
- This role is critical in developing and executing strategies to achieve pipeline, revenue targets, and high-value engagements
- Develop and execute a comprehensive marketing revenue strategy aligned with overall business objectives
- Lead and manage a team of marketing professionals responsible for web, digital channels, technology, operations and overall marketing performance
- Own the marketing technology stack, optimizing its performance and integration to support revenue goals
- Collaborate closely with business unit leaders and marketers to develop and execute integrated marketing campaigns that drive pipeline and revenue growth
- Establish and monitor key performance indicators (KPIs) to measure marketing effectiveness and ROI
- Provide actionable insights and recommendations based on data analysis to inform marketing strategy and decision-making
- Manage and optimize marketing budgets to maximize ROI and achieve revenue targets
- Foster a customer-centric culture and ensure marketing efforts are aligned with customer needs and preferences
- Build and maintain strong relationships with cross-functional teams, including sales, product, and finance
- Lead the creation, review and presentation for key reviews including channel dashboard reviews versus plan, quarterly business review, and business unit reviews
- Fiscally responsible for annual budget planning and tracking
- Maintain overall scorecard versus key deliverables and milestones
Our take
The emergence of new digital communication technologies provides businesses with a great opportunity for growth. But regulated businesses need to ensure they carry out communications monitoring, archiving, and compliance to stay on the right side of regulators. This can be difficult to do with new tech - to the extent that some businesses are hesitant to adopt it at all.
Of course, there’s a substantial appetite for ways to get around this obstacle and therefore reap the business benefits of modern comms. Smarsh provides just that, with its suite of archive, storage, and monitoring tools. In the two decades since its founding, the platform has netted over 6,500 clients including top worldwide banks, brokerage firms, insurers, registered investment advisors, and state and local government agencies in the US.
This puts Smarsh in a formidable position going forward. The issue the company addresses is only getting more acute as the volume of communications increases, more tech is brought to market, and the hybrid work model pushes more communications online. Smarsh’s extensive, top-tier global reach will help it field this growing market opportunity.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
May 2015
$28m
LATE VC
Sep 2007
$15.6m
LATE VC
Total funding: $43.6m
Company benefits
- Healthcare insurance: We provide medical, dental and vision insurance and a flexible spending account that allows you to set aside pre-tax dollars to pay for eligible out-of-pocket expenses
- Personal time off: A healthy work-life balance is critical to your success at the office. Smarsh offers a "take-what-you-need" time off policy as well as flexible work arrangements
- Recognition: We're big on kudos for a job well done. Our employee recognition program enables co-workers to nominate their peers who best embody our core values for recognition
- Life and disability insurance: Fully paid life and disability insurance coverage is provided from the day you start your job
- Wellness program: You're happier when you're healthier. So we reimburse a portion of employees' monthly health club expenses
- Retirement savings: We match a percentage of your retirement savings contributions. Smarsh employer match invests immediately, so it's yours from day one
- Sabbatical: The Smarsh sabbatical program provides a time to recharge, study or simply a time to do something you are passionate about away from the workplace. Employees are eligible after six years of service
- Giving back: Through our community partnership program, Full Circle, employees make a positive difference and receive paid time off for Full Circle activities so they can support the organizations that matter most to them
- Employee assistance program: We offer free and confidential assessments, short-term counseling, referrals and follow-up services to employees for personal or work-related issues to support their mental and emotional well-being
- Cellphones: To support our mobile and geographically dispersed workforce, we offer corporate cellular plan discounts with both AT&T and T-Mobile
- Getting here and home: Biking and taking public transit to work is not only cool but a smart and green thing to do. Smarsh proudly reimburses for monthly transit costs and biking expenses
- Parental leave: We want to support our colleagues who are starting a family. Smarsh offers paid leave to help you welcome your new bundle(s) of joy into the world
Company values
- We lead with excellence
- We own the outcome
- We act as one Smarsh
Company HQ
Portland Downtown, Portland, OR
Articles
Leadership
Stephen Marsh
(Founder)Previously worked on capital market systems at Fidelity Investments, and then moved to a Senior Product Manager role at CCBN. They are also a board member at The Wild, Asset Compliance Inc., and ComplySci.
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