Paid Search Manager, Tomorrow's Education

• The ideal candidate will work closely with the marketing team to create holistic strategies that resonate globally while delivering local impact
• Bachelor’s degree in Marketing, Business, or a related field
• 3+ years of experience managing paid search campaigns in-house or at an agency
• Expertise in Google Ads, Bing Ads, and other paid search platforms, with experience managing campaigns in multiple languages (English, German, and Spanish)
• Proven track record of driving multilingual paid search strategies and increasing lead generation
• Experience with Google Analytics and Tag Manager
• Strong understanding of keyword research, A/B testing, and landing page optimization in a multilingual context
• Analytical mindset with the ability to generate insights from data and apply them to different markets
• Experience in managing and optimizing paid search budgets for multiple regions
• Excellent communication and collaboration skills, with an ability to work effectively across teams and cultural boundaries
• Independent work capability
• Cross-functional teamwork
• Effective communication at all levels
• Integrity, Curiosity & Growth
• Initiative, Proactivity, and Enthusiasm
• Eagerness to learn and a commitment to execution
• Passion for Sustainability, Entrepreneurship & Technology

Desirable

• We are seeking a highly motivated and data-driven Paid Search Manager to take full ownership of our paid search efforts and manage them in-house. This role will be responsible for driving the efficiency and performance of paid search campaigns across multiple languages (English, German, and Spanish), ensuring high-quality lead generation and optimization for growth
• 🌍 Manage Multilingual Paid Search Campaigns: Own the paid search strategy across English, German, and Spanish markets, ensuring campaigns are optimized for different languages and regions
• 🔍 Keyword Research: Conduct comprehensive keyword research across multiple languages, identifying growth opportunities specific to each market
• 📈 Campaign Optimization: Regularly analyze campaign performance and implement data-driven strategies to improve CTR, conversion rate, and ROI for each campaign. Ensure conversion tracking is working as it should
• 🌐 Landing Pages: Collaborate with the marketing and web development teams to ensure that landing pages are effectively optimized localized for each market to maximize lead conversion
• 🎯 Lead Generation: Drive consistent month-over-month growth of high-quality leads across all markets, tailoring strategies to specific linguistic and cultural nuances
• 📊 Performance Reporting: Develop and present paid search performance reports, providing insights on key metrics and optimization strategies by campaign
• 🤝 Cross-team Collaboration: Partner with the wider marketing team to ensure that paid search efforts align with global marketing goals, while adapting strategies to local needs
• 💰 Budget Management: Manage the paid search budget across different regions, ensuring efficient resource allocation to maximize RO