Email Marketing Specialist, Vivid Seats
$50-80k
Ticket exchange and resale platform
Job no longer available
Ticket exchange and resale platform
501-1000 employees
Job no longer available
$50-80k
501-1000 employees
Company mission
To empower every fan to get to the live events that shape their most vivid moments and memories.
Role
Who you are
- Proven experience working in an enterprise CRM platform building single and multi-step email marketing campaigns
- Experience conceptualizing, building, and deploying personalized marketing emails
- Strong organizational and project management skills, must be detail-oriented and strive for a high degree of precision
- An analytical mindset with the curiosity to understand and optimize program performance
- A proactive mentality - you’ll need to multitask and prioritize projects independently
- Demonstrated experience or comfort learning new technologies; you will be developing, managing, and optimizing email campaigns
- To be a strong communicator - you will collaborate closely with peers and cross-functional teams
- A working knowledge of email tools (HTML, Dreamweaver, Email Service Providers - Salesforce Marketing Cloud, Responsys, Braze, etc.)
- Experience using SQL, API’s, webhooks, Javascript and relational data is a plus
- Live event enthusiast is a plus!
What the job involves
- As an Email Marketing Specialist, you will help connect fans to their favorite live events
- You’ll be a vital member of the CRM team, responsible for the day-to-day, hands-on execution of promotional email sends and push notifications leveraging state of art segmentation and engagement tools to build highly targeted multi touch email marketing experiences for our community of customers
- You will work alongside a driven and experienced team with the opportunity to gain valuable email marketing skills
- Create Engaging Campaigns: Develop and execute compelling email and push campaigns that captivate our audience, drive conversion and decrease churn
- Leverage Advanced Technology: Utilize industry-leading tools to build highly targeted, personalized email experiences
- Get Mobile: Drive app adoption using innovative campaign strategies across email and push channels
- Analyze and Optimize: Monitor campaign performance, analyze key metrics, and make data-driven decisions to optimize future campaigns
- Collaborate with Cross-Functional Teams: Work closely with marketing, product, and engineering teams to ensure seamless execution of marketing initiatives
- Stay Ahead of the Curve: Continuously explore new email marketing trends and best practices to drive innovation
- 30 days in:
- Complete new hire orientation, gaining the resources you need to be successful
- Learn how ticket marketplaces operate and how you’ll contribute to providing great experiences for our customers
- Acclimate to team and company norms, business objectives, and Vivid Seats values
- Gain an understanding of Braze functionality and liquid scripting for dynamic personalization
- 90 days in:
- Contribute to our approaches, methods, or technologies to support overall business goals and drive team efficiencies
- Maintain, harvest and aid internal and external relationships to achieve progress and advance objectives
- Have a solid understanding of our product categories, as well as the milestones that motivates customers in each category and throughout the customer lifecycle
- Develop more efficient ways to setup complex message streams
- Prioritize projects independently
- 180 days in:
- Apply methods to execute individual tasks that positively impact the team
- Play an active role in continued learnings to advance skill sets necessary for team goals
- Display your understanding of our customer lifecycle and products by contributing to promotional planning effort
- Work cross functionally with other marketing teams as well as product and engineering to implement program enhancements and company initiatives
Our take
Founded in 2001, Vivid Seats is one of the leading online ticket marketplaces. The event tickets market is one of the biggest out there, expected to reach almost $85 billion by 2027, and the company has secured its place within it with partnerships with big players like ESPN, RollingStone, and the NBA.
The company's strategy has so far been based on massive public exposure through heavy spending on digital advertising, which has brought it great success to date. Its connects millions of buyers with thousands of ticket sellers each year, covering hundreds of thousands of different events.
Vivid Seats boasts high revenues and sustained growth, and went public in 2021. Following its listing on the NASDAQ, the company has been focusing on expanding operations and broadening its tech capabilities. A recent development is the company's Vivid Picks app, which combines live event and gaming experiences to target changing trends in the events ticket space.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
42% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
May 2014
$5.2m
SERIES A
Mar 2012
$3.9m
ANGEL
Total funding: $9.7m
Company benefits
- The Basics: We’ve got you covered with a variety of health, dental and vision packages to meet your needs: BCBS PPO, HSA and HMO plans, mental health and telehealth programs.
- Your Future: We care about what’s ahead for you. From competitive retirement and savings programs, to continuing education opportunities, and rewarding performance incentives, our goal is to grow your future in meaningful and sustainable ways.
- Recharge: We know employees who refresh, restore, and take time for life’s significant moments enjoy their work and are more productive. PTO, mental health days, and maternity/paternity policies give you the flexibility to make the most of your planned time off.
- Winning Together: We celebrate wins and stay connected as a team. Our teams are recognized in company-wide town-halls, hackathons, and product demos and enjoy in-office happy hours, holiday and summer events, and company sponsored sports leagues and competitions.
- Health = Happy: We are committed to a healthy lifestyle. We cover gym membership fees, host wellness weeks, provide plenty of nutritious snacks, cater smart choice lunches, provide access to on-site treadmill desks, bike storage, fitness classes, and inspiring office spaces where mindfulness can thrive.
- Convenient: We make work a little easier, providing hybrid working arrangements at accessible office locations. When you are in the office, you’ll have the tools (company provided laptops, monitors, software), room for ideas (open floorplan with plenty of meeting rooms, quiet areas, and whiteboards), and coffee. We’re talking good coffee.
Company HQ
West Loop Gate, Chicago, IL
Leadership
Stan Chia
(CEO)Board Director at 1871, and Board Member at the Georgia Institute of Technology. Former COO of GrubHub.
Salary benchmarks
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