Head of Growth, Arcade Software
$200-300k
+ Equity
2+ days a week in office
Interactive product demos
Be an early applicant
Interactive product demos
21-100 employees
Be an early applicant
$200-300k
+ Equity
2+ days a week in office
21-100 employees
Company mission
To empower teams to become great storytellers.
Role
Who you are
- High bias to action & experimental: You are proactive and can take a project from concept to completion. Moving quickly and learning fast excites you. If you see an anomaly, your instinct is to dive in and figure it out
- Analytical: You can analyze and optimize campaigns at each customer journey stage, leveraging experimentation in order to improve performance and make data-driven decisions
- User-Centric: Your growth hypotheses are built on a deep understanding of product users, buyers, and our value proposition. You have strong user empathy and can translate insights into action
Desirable
- PLG Experience: You've worked in a product-led growth environment, ideally with exposure to both self-serve and sales-assisted motions
What the job involves
- You will be crucial in driving revenue growth through strategic marketing initiatives supporting our self-serve model, and partnering with our CEO to grow Arcade for the next chapter. If you're someone who is ready to hit the ground running and ship at high speeds then we would love to meet you
- Growth Strategy & Operations:
- Own the full self-serve lifecycle strategy across user acquisition, activation, and monetization
- Define and track core KPIs that drive team success and business growth
- Operationalize user journeys and run experiments that directly impact user and revenue growth
- Partner with sales leadership to identify and execute on opportunities for enterprise upsell
- Channel Optimization & Scaling:
- Analyze our current channel mix and build strategies to optimize and diversify our acquisition
- Build over 8-figure annual demand gen pipeline to partner with sales
- Scale our PLG motion while building out our sales-assisted capabilities
- Design and execute experiments to improve conversion at each stage of the customer journey
- Build systems and processes that can scale with our rapid growth
Our take
In order to stand out in today’s climate, product-led companies need to employ marketing strategies that can engage customers at a higher level than traditional methods. Arcade Software allows these companies to build interactive experiences for their digital spaces, that spark curiosity and entice new customers to their products.
With Arcade, a company can create product demos in minutes, automatically building from screen captures, videos, and tooltips. The demos can then be hosted on client websites, blogs, and social media, with analytics available to inform future edits and updates towards optimizing customer experience.
Arcade Software has served thousands of clients, including Atlassian and Remitly. Funding raised by the company has supported the further development of its product and the building out of its team as it grows into the future.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 3 rounds)
Nov 2024
$14m
SERIES A
Sep 2022
$5m
SEED
Total funding: $21.5m
Company benefits
- Meaningful equity
- Unlimited PTO and sick days
- 401k
- Health, Dental and Vision insurance
- $500 a month remote work stipend
- Hybrid and meeting light culture
- Biannual company retreats
Company HQ
Union Square, San Francisco, CA
Leadership
Caroline Clark
(Co-Founder & CEO)Former Associate at Sequoia Capital as well as working in Product Marketing at Atlassian.
Salary benchmarks
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