Senior Director of Revenue Marketing, Center
$220-260k
OTE
+ Equity
More information about location
Corporate credit card and expense management solution
Be an early applicant
Corporate credit card and expense management solution
101-200 employees
Be an early applicant
$220-260k
OTE
+ Equity
More information about location
101-200 employees
Company mission
To empower teams to do more with their spend management.
Role
Who you are
- 10+ years of experience in B2B SaaS Marketing, with a proven track record of driving revenue through demand generation strategies
- Demonstrated success in building and managing teams with a focus on demand generation, ABM, and digital marketing
- Ability to balance strategic vision with tactical execution, especially in the initial stages when team resources are being built
- Strong understanding of sales pipeline management, marketing funnel dynamics, and lead nurturing techniques
- Results-driven mindset with the ability to measure success through KPIs and revenue contribution
- Exceptional collaboration and communication skills, with experience aligning closely with Sales and BDR teams to achieve shared goals
- Solid knowledge of Marketing and Sales Operations processes as they relate to Demand Generation. Including some hands-on experience with Salesforce, Pardot, and other marketing automation tools. (adjacent brands OK)
- Ability to thrive in a fast-paced, high-growth environment, with a passion for innovation and driving business outcomes
What the job involves
- As the Sr. Director of Revenue Marketing, you will lead the company’s demand generation strategy, overseeing all channels that drive pipeline and revenue growth. In this first-of-its-kind role at Center, you will sit on the company's Senior Leadership Team and be responsible for building and scaling a high-performance, revenue-minded marketing team
- The primary objective is delivering qualified sales pipeline that leads to overall company growth. This is a transformative opportunity for an ambitious, results-oriented and “builder” minded marketer eager to make a substantial impact on a company’s bottom line
- Develop and Own Demand Generation Strategy: Lead the Strategy and execution of an integrated demand generation strategy across all channels and customer segments to drive marketing-influenced pipeline and revenue growth. This includes:
- 1. Digital Advertising: Manage paid search, paid social, and other forms of digital audience acquisition. Optimize these channels to drive qualified leads and enhance brand visibility. (Currently managed by an Agency, open to bringing in house.)
- 2. Events/Field Marketing: Develop an event strategy that maximizes ROI, from large-scale trade shows to small, intimate ABM events. Build a process for measuring the success and impact of event spend, ensuring events drive meaningful engagement and pipeline
- 3. Campaign Management: Oversee the creation, execution, and optimization of cross-channel marketing campaigns that align with both regional and global goals, ensuring consistency and revenue impact
- Team Leadership and Development: Build, manage, and mentor a high-performing, data-driven marketing team focused on demand generation, tactics using the channels described above
- Pipeline Accountability: Own marketing’s contribution to company sales pipeline goals, working closely with Sales, BDR, and RevOps leadership to drive alignment and optimize lead management processes
- Cross-functional Collaboration: Be the key partner to Sales, BDR, and GTM leadership to ensure a seamless connection between marketing activities and revenue outcomes
- Campaign Development & Optimization: Lead the planning, execution, and optimization of marketing campaigns across all demand channels. Continuously analyze performance, providing insights and actionable recommendations for improvement. Collaborate with product marketing, content, and operations teams to maximize impact of offers
- Revenue-Driven Decision Making: Leverage data and analytics to optimize marketing strategies, track performance, and report ROI. Ensure the Revenue Marketing team is focused on delivering measurable revenue impact
- Innovative Leadership: As the first person in this role, establish best practices for revenue marketing within the company and set the foundation for a high-growth future
Our take
Center provids companies with a comprehensive expense management solution. Offering a range of solutions to businesses, including automating expense reporting processes, streamlining expense management workflows, and providing greater visibility into company spending.
The platform's main offering is an integrated corporate card and spend management tool called 'Center Expense', that provides real-time visibility into employee spending as well as automates manual tasks in order to help finance teams stay on top of their work. Most commonly utilized by SMBs, Center Expense is offered with a usage-based pricing model which requires no upfront or ongoing investments.
As the challenges involved in accounting for employees spend continue to grow with many workforces turning to remote and hybrid working, Center is dedicated to expanding its offerings in order to keep up with growing demands. Recently closing a Series B funding round, Center is now in a financial position to accelerate its product offerings and continue to support the needs of SMBs.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
48% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Dec 2023
$30m
SERIES C
Oct 2022
$15m
SERIES B
Total funding: $100m
Company benefits
- Generous paid time off
- Comprehensive health benefits
- 401(k)
Company values
- Detail Orientation: We pay attention to details and focus on excellence in execution to deliver results. We are resourceful and efficient, operating with a sense of urgency.
- Functional Excellence: We value best-in-class capability across every discipline and believe in building collaboratively and respectfully. We work as a team to deliver for our colleagues, customers, and company.
- Intellectual Curiosity: We seek to understand more deeply and develop new ideas that drive positive impact. We take action to continually improve our product, our processes, and ourselves.
- Ownership: We act like owners and seek to make the best decision for the business. We value disciplined growth and don't sacrifice long-term value for short-term results.
- Mental Agility: We are adaptable, open-minded, and quick to learn. We think critically and contextually and demonstrate good judgment.
Company HQ
West Bellevue, Bellevue, WA
Articles
Leadership
Naveen Singh
(CEO & Co-Founder)Alongside Center, they work in Product Development at TouchstoneID.
Steve Singh
(Co-Founder)Executive Chairman for multiple companies, including Spotnana, Stratify Technologies, TROOP, Magnify, and Archway Software.
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