Head of B2B Communication, Shotgun
Ticketing solution for live music
Be an early applicant
Ticketing solution for live music
21-100 employees
Be an early applicant
21-100 employees
Company mission
To build the infrastructure that enables live music to thrive.
Role
Who you are
- A strategic storyteller and hands-on operator — you can write, design, and publish, but also think two steps ahead on positioning
- 5–8 years of experience in communication, brand, PR, or content — ideally in a startup or scale-up environment
- A rising star: ambitious, smart, and eager to take ownership of a function end-to-end
- Fluent in English and French (mandatory). Portuguese is a plus
- Deeply comfortable navigating creative industries, music, or culture. You thrive in live environments: festivals, clubs, conferences
- Autonomous, collaborative, and values-driven — you make things happen, and people enjoy working with you
What the job involves
- We’re looking for our first Head of B2B Communication — a rising star who will craft and own Shotgun’s narrative for event organizers, artists, and partners worldwide
- This is a foundational role: you will take the brand platform we’re building and turn it into a living, breathing communication engine. From thought leadership to content to PR, you will make Shotgun top of mind for the global live music industry
- You’ll report directly to the CEO and work hand in hand with Growth, Sales, and Product Marketing. You’ll be a doer and an entrepreneur — writing, producing, and shipping work yourself — while also shaping the long-term communication strategy and playbook for our expansion
- Build & operationalize Shotgun’s B2B narrative: Translate our brand platform into a clear, consistent message across all touchpoints (sales, PR, marketing, events)
- Lead content & thought leadership: Produce case studies, white papers, newsletters, and original research to position Shotgun as the voice of the industry
- Design & execute proprietary events: Build Shotgun’s own calendar of B2B events: fireside chats, workshops, conferences, or even mini-festivals that bring our ecosystem together
- Own media & PR activations: Craft press stories, secure coverage in trade press and cultural media, and activate influencers and partners. Manage agencies where needed
- Pilot B2B social media: Oversee our B2B storytelling on dedicated channels, managing a social media manager and collaborating with local teams
Our take
If you're organising an event, there's no shortage of ticket companies offering to manage booking and boost sales. However, the industry overall is somewhat outdated, with complicated interfaces putting off both organisers and customers. Founded in 2014, Shotgun is an attempt to redress this with intuitive software and a ticketing marketplace that meets the changing needs of modern event organisers and their fans.
Competing against larger players such as Dice and Resident Advisor, Shotgun stands out with its laser focus on the 18-25 year old event-going market. Catering to a crowd used to on-demand music services with expectations of lower costs and more exciting shows (research shows younger event-goers are far more likely to leave early if they're unhappy), Shotgun has invested heavily in social features and its mobile app experience to keep fans engaged.
So far, it has experienced success - it quickly gained several hundred organisers in about 30 cities for its platform and it is continuing to grow, with over 100,000 regular users of its app. As other ticketing services struggle to capture the younger party crowd, Shotgun has an early lead in this space that it should be able to continue to build on.
Steph
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 3 rounds)
Jun 2022
$6m
SERIES A
Feb 2020
$2.4m
SEED
Total funding: $9.6m
Company benefits
- Team Off-site and team moments: We organise a lot of team moments at Shotgun, because the team is precious to us
- International Collaboration: Work with teams in France, the US, Brazil, and Portugal
- Perks of the Industry: Access to live music events and the excitement of shaping its future
- Flexibility: A hybrid work environment that supports remote and on-site work
Company HQ
Folie-Méricourt, Paris, France
Leadership
Lucas Gerard
(Co-Founder & CTO)Previously the co-founder & CTO of YesPark. Before that, they were the Head of Technical Development at Ikky.
Romain Dugier
(Co-Founder)Previously a Marketing Assistant for Eurocopter and Chateau La Coste.
Tristan Le Corre
(Co-Founder)Before co-founding Shotgun they were a VC at Science in Santa Monica. Prior to that, they held roles at PAI Partners, Société Générale and PwC.
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