Director of Brand Growth, CookUnity
$190-210k
+ Stock Options Plan granted on Day 1 & Eligible for a bi-annual performance bonus
1 day a week in office
Ready-meal delivery marketplace
Be an early applicant
Ready-meal delivery marketplace
501-1000 employees
Be an early applicant
$190-210k
+ Stock Options Plan granted on Day 1 & Eligible for a bi-annual performance bonus
1 day a week in office
501-1000 employees
Company mission
To empower chefs everywhere to nourish the world through our shared love of great food.
Role
Who you are
- The ideal candidate will bring a strong leadership presence to the Brand team and build rapport with key stakeholders and executives across the company
- 10+ years of relevant work experience in high-growth premium consumer and/or technology brands, including 4-5 years of experience managing multi-person teams
- Hands-on experience in brand marketing, integrated campaigns, business and creative strategy, and rigorous data analysis and insight development
- Proven track record leading brand campaigns that deliver both creative excellence and measurable business impact
- Ability to proactively create solutions by digging into challenges and opportunities, breaking down complex problems, and forming hypotheses and proposals with limited information
- Ability to manage multiple complex projects, initiatives, or programs at the same time, effectively prioritizing your focus and your team to drive maximum impact in a dynamic, fast-paced, consumer-centric organization
- Outstanding management and leadership skills that will help improve the talent and capabilities of the current team, as well as bring additional A+ talent to the Brand team
- Proactive in nature, actively looking for ways to add value without needing to be asked
- Entrepreneurial approach to making things happen without excessive resources and easily flexing between high-level strategy and hands-on execution
- Solution-oriented mindset, focused on bringing ideas, answers, and proposals to enact change and constant improvement
- Highly collaborative partner who can effectively influence, build momentum, and lead with confidence and credibility
- Data-driven, insight-inspiring analytical thinker who brings curiosity and rigor to all aspects of their work
- A world-class communicator with top-tier writing, presentation, and organizational skills
- A relentless creator of outcomes who is tenacious about bringing big ideas, strategies, and executions into existence with conviction
- A great team player who adds to our culture and is a joy to work with
What the job involves
- At CookUnity, the Brand Marketing team is responsible for developing and executing world-class marketing activations and experiences that drive organic growth through brand awareness and earn loyalty beyond reason
- This team sets the vision and strategy for the brand and brings it to life with strategic rigor, creative excellence, and cultural relevance
- Through insight-inspired, data-led brand storytelling and experiences, CookUnity’s Brand Marketing team will build a category-defining brand loved by an entire generation of foodies
- CookUnity is seeking an experienced and dynamic leader to join the growing Brand team as Senior Director, Brand Growth at an exciting moment of brand expansion and company hyper-growth
- This role will lead organic customer acquisition efforts, with full strategic and creative ownership of upper-funnel brand marketing and integrated GTM
- Reporting to the VP of Brand Marketing, this leader will play an essential role in achieving ambitious company milestones and be a critical leader across the organization
- The Senior Director, Brand Growth, will establish the vision, direction, and budget to drive transformational organic growth through a best-in-class brand creative engine
- This leader will set the objectives, KPIs, and metrics, as well as monitor the performance and ROI of those initiatives. Embracing a test and learn mentality, they will bring structured intentionality to uncovering means of effectively reaching and resonating with high-value customer targets
- This will require constructing and executing creative experimentation frameworks with the ability to identify and scale winning strategies
- They will embrace leadership responsibilities beyond project execution and, through their partnership, up-level those with whom they collaborate
- Own the development of integrated brand campaigns from strategy to launch — including business objectives, creative brief creation, agency oversight, and cross-functional execution
- Translate audience insights, brand strategy, and business goals into breakthrough creative that drives emotional resonance and reinforces CookUnity’s distinct positioning and narrative
- Develop strategic & creative frameworks that shape upper-funnel brand expressions across priority channels to enable autonomous execution with high brand cohesiveness
- Own performance monitoring and assessment of key brand metrics, including brand awareness, sentiment, consideration, reach, traffic, leads, and conversions
- Evaluate performance data, reporting insight,s and drivers of business impact for real-time optimization and to inform campaign plans and broader marketing strategies
- Collaborate closely with partners in Growth, Product Marketing, Engagement Marketing, PR, Social, Chef Success, and Product to align campaigns with business and GTM priorities
- Co-lead semi-annual strategic planning process with Brand leadership, defining priorities, KPI targets, upper funnel investment, and impact estimation tied to brand health, organic acquisition, and overall company business goals
- Manage the social media function as a key discipline for accelerating and amplifying earned reach and organic growth
Our take
CookUnity is a meal subscription service which connects consumers with some of the country's best known chefs, including Esther Choi, Chris Ratel and Andy Mendez. Consumers can select from a menu of handcrafted meals that cater to a wide variety of palates and dietary preferences. Believing that healthy food fuels stronger communities, CookUnity contributes to an ongoing partnership and donation with the Food Bank For New York City.
The New York founded business hit the headlines for its upward trajectory in 2020, where it secured $15.5M in funding and saw an expected boost not just in demand, but in the supply of top culinary talent at a time when restaurants were struggling.
While there’s a wide world of meal plan delivery services, CookUnity has a jump on much of the competition as it’s the first service that connects such eminent chefs directly with the customer. This has allowed it to expand across much of the US, and it now prepares over 10M meals annually for its 50,000 subscribers.
With most of the urban US now covered by its service, CookUnity is moving into the next phase of its growth, expanding the range of sellers and food products on the platform, and has plans to offer family-sized portions, breakfast options and cooking classes using its existing physical and digital infrastructure. This will enable it to grow into an all-in-one meal subscription service over the coming years.
Freddie
Company Specialist at Welcome to the Jungle
Insights
30% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Apr 2023
$47m
LATE VC
Sep 2021
$47m
SERIES B
Total funding: $119.3m
Company benefits
- Comprehensive Health, Dental & Vision Insurance
- 401(k) Plan to invest in your future
- Paid Parental Leave
- Wellness Benefit to support your physical, mental and emotional wellbeing
- Unlimited Paid Vacation & Sick Days
- 4-Week Paid Sabbatical after 5 years with us
- Compassionate leave each time the need arises
- Remote/Hybrid/On Site Options
- Employee Stock Options Plan
- Bi-annual bonus based on performance
- Planning Sessions twice a year: New York & Buenos Aires
- Spanish/English Lessons with a private coach
- Monthly CookUnity Credits to enjoy meals crafted by our creators
- Once a month in-person gatherings to fuel connection and belonging
- Chef-Led Culinary Trips to foodie destinations (twice a year)
Company HQ
Bedford-Stuyvesant, NY
Leadership
Mateo Marietti
(Co-Founder & CEO)Born on a farm in Argentina, Mateo is on a mission to make great real food available for all and a more fair and sustainable food system. He has built 10+ food brands that delivered more than 25M meals combined in the last 13 years, including SUSHIPOP and La Causa.
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