Principal Software Engineer, Demandbase
$200-275k
Salary shown is for the SF Bay Area. Salary is dependent on location
Go-To-Market engagement & marketing software
Be an early applicant
Go-To-Market engagement & marketing software
501-1000 employees
Be an early applicant
$200-275k
Salary shown is for the SF Bay Area. Salary is dependent on location
501-1000 employees
Company mission
To transform how B2B companies go to market.
Role
Who you are
- 10+ years of software engineering experience, with at least 5 years in an architectural or technical leadership role
- Proven experience leading the technical direction of multiple teams and defining cross-functional roadmaps
- Strong background in agile development methodologies (Scrum, Kanban, SAFe, etc.)
- Experience working in a high-growth, fast-paced SaaS or enterprise software environment
- Hands-on experience with AI-driven development tools and their integration into engineering workflows
- Experience integrating AI-powered automation into enterprise platforms to streamline workflows and enhance business outcomes
- Strong expertise in distributed systems architecture and scalable microservices
- Deep understanding, and strong experience building applications across the traditional web application stack
- Strong proficiency in at least one backend language (Java, Scala or Python)
- Experience with data-intensive applications, including databases (SQL & NoSQL) and caching mechanisms
- Knowledge of DevOps practices, CI/CD, and modern software delivery methodologies
- Experience with cloud-native technologies (AWS, GCP, or Azure) and containerization (Kubernetes, Docker)
- Strong communication and stakeholder management skills, with the ability to explain complex technical concepts to non-technical audiences
- Bachelor's or Master’s degree in Computer Science, Engineering, or a related field, or equivalent practical experience
- A strategic thinker who can balance short-term execution with long-term vision
- A technical leader who can influence without direct authority and drive technical initiatives across teams
- Someone with a strong architectural mindset, capable of designing scalable, cloud-based systems
- A mentor and coach who can uplift the technical expertise of the engineering organization
- Someone who thrives in a collaborative, agile environment and enjoys solving complex challenges
- An AI enthusiast who understands how to apply generative and agentic AI to software development and product acceleration
What the job involves
- We are looking for a Principal Software Engineer to drive architectural excellence, define our technical roadmap, and lead cross-team technical initiatives
- Reporting directly to the Senior Director of Engineering, you will play a pivotal role in shaping the future of our platform by providing technical leadership and guidance across multiple teams
- Define and drive the technical architecture across three engineering teams, ensuring scalable, high-performance, and maintainable solutions
- Develop and maintain the technical strategy and roadmap, aligning it with the company's business and product goals
- Lead the integration of DB1 marketing platform with generative and agentic AI to automate user workflows and achieve business outcomes autonomously
- Work with engineering managers, staff engineers, and product managers to ensure seamless execution of technical initiatives
- Introduce and advocate for best engineering practices, including software design principles, code quality, security, and cloud scalability
- Act as a mentor and role model, helping to grow and develop engineering talent within the organization
- Work closely with product managers to break down product initiatives into deliverable iterations while balancing technical and business needs
- While this role is strategic and technical, there will be opportunities to contribute to code reviews, proof of concepts, and complex system designs
Our take
B2B buyers face challenges that aren't met by most off-the-shelf marketing and sales software. Focused on customer sales (or converted from customer sales software), it usually fails to take into account the long sales cycles, unique advertising requirements, and account management needs of business sales. Since 2006, Demandbase has been here to change that with its account-based marketing platform designed specifically for B2B sales.
Competition in the digital sales space has heated up and Demandbase isn't the only B2B marketing firm in the sector, with other companies such as 6sense and Terminus offering marketing solutions. However Demandbase stands out by being the only demand-side platform built specifically for B2B advertising. This gives it a much more accurate identification of purchasing accounts and more precise targeting of advertising spend compared to its competitors.
Demandbase boasts a large and growing customer base including major clients such as Siemens, VISA and General Electric. On the back of several new updates and launches, as well as record bookings and strong revenue growth, the company has secured significant funds that will be used to support its next wave of platform innovation. The company was also recognised by Research In Action as a Market Leader for 2024 on its Vendor Selection Matrix™ for Revenue Marketing Automation Solutions.
Steph
Company Specialist at Welcome to the Jungle
Insights
-3% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
May 2017
$65m
SERIES H
Jul 2015
$30m
LATE VC
Total funding: $158m
Company benefits
- Health and Wellness Plans
- Stock Options
- Flexible Time Off & Holidays
- Family Friendly Benefits
- Remote Friendly
- Inclusive and Open Company Culture
- Professional Development
Company values
- We win together - At Demandbase, we go beyond collaborative. We have each other’s backs. We celebrate our victories and support each other during difficult times
- We make our customers successful - We believe that customer success is the responsibility of the whole company. Each one of us plays a role. Our energy is focused on customer satisfaction and success
- We are real - We are authentic and approachable. We are transparent in our communication — both the good and the bad. We don’t shy away from tough decisions
- We do what we say we will do - What we do, we do well. We are accountable for our actions. We make commitments, and then live up to them
- We innovate with intention - Innovation happens across the company. We try new things. We take risks. We measure everything and double down on the things that work, and learn from the things that don’t
Company HQ
Yerba Buena, San Francisco, CA
Articles
Leadership
Chris Golec
(Board Director)Founded Demandbase and was CEO until 2019. Is currently CEO of Channel99. Was previously Global Marketing Manager for General Electric and a Product Development Engineer with DuPont.
Gabe Rogol
(CEO, not founder)Was Senior VP of Sales and CRO at Dealbase before stepping up to CEO. Previously was VP Sales & Marketing with IDG.
Diversity, Equity & Inclusion at Demandbase
- Our employee resource groups (ERGs) provide spaces for community and connection, real talk, and education. With the support of Demandbase leadership, ERGs amplify the voices of members throughout our company and help us navigate the road to becoming a diverse, equitable, and inclusive culture. Groups include Black Impact Group, Hispanic/Latinx Group, Women’s Group, Neurodiversity Group & LGBTQ+ Group.
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