Product Manager, Flo
Web, Maternity Cover
+ Equity
2+ days a week in office
Period tracker app
Job no longer available
Period tracker app
501-1000 employees
Job no longer available
+ Equity
2+ days a week in office
501-1000 employees
Company mission
To improve the health and wellbeing of every girl and woman worldwide.
Role
Who you are
- Experience driving website optimisation to measurably drive B2C revenue growth
- Significant (usually 5+ years) of experience in product management, with a focus on web-based products and services
- Strong (usually 3+ years) of experience in conversion rate optimisation, with a track record of driving improvements in website conversion rates through experimentation with a key commercial focus
- Proven experience with conversion Tracking and Analytics tools: Implementing and maintaining conversion tracking systems such as Google Analytics (GA4), Google Tag Manager, Looker, and other relevant tools
- Familiarity with CRO tools and technologies, such as A/B testing tools, heatmaps, session recordings, user feedback tools, and other relevant software
- Strong knowledge of website design, development, and optimization, including an understanding of web technologies such as Content Management Systems, and development methodologies
- Strong understanding of user experience, SEO strategy, technical SEO principles and mobile responsiveness
- Proven track record of successfully managing product development processes from ideation to launch, with a focus on user-centric design and agile methodologies
- Strong analytical skills, with the ability to gather and interpret user data to inform product prioritisation
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and influence stakeholders
- Ability to work independently, take initiative, and prioritise workload within a cross functional discipline
Desirable
- Experience in driving website optimisation to drive increased uptake of B2C subscription products
- Previous experience working with or for women's health and wellness, with an understanding of the unique challenges and opportunities in this market
- Former Health Tech experience
- Working for a subscription based business and/or app-first business
- Former experience working in an SEO product role at a subscription business
What the job involves
- The needs of the user is everything to us, and how those needs are served falls under our Product teams
- We’re currently on the lookout for a Product Manager toto lead a multidisciplinary team of engineers, designers, content, and analysts
- Based in London and reporting to our Product Director for Martech
- This role is a maternity cover on a fixed term contract of 14 months, and we’re looking for someone to take ownership of the responsibilities and initiatives pertaining to Flo’s SEO and CRO strategies
- As a Website Product Manager, you will be responsible for leading the development and management of the company's website focussed on user acquisition from organic search channels and converting users through the web onboarding flow
- The role will be support the Martech and Marketing functions in growing this acquisition channel in 2025 and increasing revenue and user acquisition targets to the Flo app as part of a cross functional team of Engineering, SEO, UXR, Content, Design, Analytics, Medical, and Visual team members who are all dedicated to the organic website domain
- Driving CRO strategy and product roadmap for flo.health's website up to the onboarding funnel
- Enabling Marketing's SEO strategy through landing page development and technical SEO implementation
- Managing the website development process, adhering to company sprint schedules and team rituals
- Ensuring website design is current, consistent, and optimised for user engagement and subscription conversions
- Developing and executing a website product roadmap aligned with company strategy, collaborating with cross-functional teams (engineering, design, content, analytics and marketing)
- Building and maintaining a prioritised product backlog, leveraging data analysis to size revenue opportunities
- Conducting and analysing user research, including A/B tests and usability studies, to inform product decisions and improve user experience
- Defining product requirements, prioritising features, and managing the development process using Jira
- Establishing and tracking key performance indicators (KPIs), focusing on SEO traffic growth, page conversion, and user acquisition metrics
- Reporting progress and insights to senior leadership and stakeholders
- Overseeing website content management to ensure accuracy, relevance, and alignment with company branding
- Staying informed about industry trends and emerging technologies to maintain competitiveness
- Collaborating with the onboarding teams to ensure a seamless end to end user experience
- Coordinating with the legal and compliance teams to ensure adherence to health data privacy regulations
- You'll be targeted on:
- Growth of the SEO traffic through product-lead landing page and technical SEO development
- Increase of revenue from subscriptions through website Conversion Rate Optimisation (CRO)
Salary benchmarks
Our take
Flo is an AI powered period tracking app that allows users to access health insights relating to their cycle by inputting experienced symptoms and cycle dates. AI is leveraged to improve the personalised predictions of upcoming symptoms or periods, allowing the platform to help predict irregular periods or highlight fertile periods in your cycle. They state that the app can also flag when symptoms might need medical attention.
What sets Flo apart from its competitors (Clue, Ovia, Glow) is its ability to change from a period tracker to a fertility tracker, and it can even offer valuable insights postpartum. The app is the number 1 period tracker in the UK and US and the most downloaded female health app worldwide, with over 70 million monthly users. And in the wake of the Supreme Court's 2022 decision to overturn Roe v. Wade, Flo has responded to its users' concerns by implementing an anonymous mode to prevent personal details from being linked to fertility data.
Historically, it has proved difficult for companies to get funding for products aimed at women. Flo has largely overcome this and secured significant investment through its funding rounds. This will allow the company to focus on implementing proactive care solutions in the app, amongst other developments, to evolve the service offered.
Steph
Company Specialist at Welcome to the Jungle
Insights
25% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jul 2024
$200m
SERIES C
Sep 2021
$50m
SERIES B
Total funding: $276.4m
Company benefits
- Participation in Flo’s success: We firmly believe every employee contributes to the company’s growth and its future success. All employees are eligible to participate in Flo’s Employee Share Ownership Plan (ESOP) and be awarded equity to participate in the long-term value creation of the business
- Family benefits: We know having a baby can be a big transition for the family, so we're proud to offer 1 month fully paid paternity leave to be there and bond with your baby and 6 months of fully paid maternity leave, with a $5000 bonus on your return to work to help you settle into this new chapter of your life. (Depending on your country there may be additional options for parental time off and shared parental leave beyond the early days)
- Resources you need to thrive: At Flo you will have access to internal and external learning resources and tools to challenge your knowledge and push yourself further every day. We support career progression from within through personal development plans and dedicated Learning & Development budget to help you thrive
- Holiday and sick leave: It’s important to take time off to recharge and spend time with family and friends. We offer 25 days (28 for vice presidents and above) paid holiday in addition to the local public holidays and 30 days fully paid sick leave per year
- Flexible workplace: We want to provide a setup that gives our employees the flexibility they need, while also getting important face to face time with the team. With this in mind, we encourage teams to spend 2 days/week in the office. Our popular Workation policy also allows you to work from anywhere for up to 2 months a year
Company HQ
St Katharine's & Wapping, London, UK
Leadership
Dmitry Gurski
(Co-Founder & CEO)Previously co-founded publishing house IDEAnomix and non-profit Edu4feature.
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