Product Marketing Manager, Automattic
Pressable
$95-140k
Please note that whilst salary ranges are presented here in USD, we will pay in local currency
More information about location
Work from anywhere, and make the web a better place for everyone, everywhere.
Job no longer available
Work from anywhere, and make the web a better place for everyone, everywhere.
1001+ employees
Job no longer available
$95-140k
Please note that whilst salary ranges are presented here in USD, we will pay in local currency
More information about location
1001+ employees
Company mission
To democratize publishing and commerce so that anyone with a story can tell it, and anyone with a product can sell it, regardless of income, gender, politics, language, or where they live in the world.
Role
Who you are
- 5+ years of experience as a Product Marketing Manager or in a similar role within the hosting or web development industry; experience marketing to the WordPress hosting or development industry is a plus
- Demonstrated success in building strategic positioning and messaging, launching effective go-to-market campaigns, and engaging a technical audience
- Strong understanding of audience segmentation, targeting, and persona development, with the ability to conduct deep customer research and translate findings into actionable strategies
- Self-starter with a hands-on approach and the willingness to dive into campaign execution, make quick decisions, and adapt as needed
- Excellent cross-functional skills, able to drive alignment and collaborate effectively with growth marketing, product, sales, and customer success teams
- Analytical and results-driven, with the ability to monitor KPIs, interpret data, and iterate on campaigns for optimal performance
What the job involves
- At Pressable, we’re looking for a hands-on Product Marketing Manager who can develop and execute on our strategic positioning and messaging
- In this role, you’ll break down our existing ICPs and refine them
- You’ll work to turn the messaging into targeted campaigns that speak directly to our audiences
- You’ll drive product adoption, support sales with targeted materials, and work cross-functionally to ensure every campaign aligns with Pressable’s growth goals
- Strategy: Build and execute positioning and messaging that sets Pressable apart in managed WordPress hosting. Leverage in-depth market research to understand audience needs, identify opportunities, and drive meaningful, targeted messaging
- Persona Development: Go beyond surface-level insights by refining and expanding our buyer personas, ensuring an in-depth understanding of our audiences and what makes them tick. Use this research to define and align targeting strategies across paid, SEO, and social
- Campaign Execution: Design and manage end-to-end product campaigns, translating strategy into actionable, high-impact initiatives across multiple channels. Measure and optimize in real-time to ensure continuous improvement
- Sales & Customer Enablement: Develop strategic sales enablement tools—such as one-pagers, battlecards, and competitor insights—that empower our sales team to communicate Pressable’s value effectively
- Collaboration: Partner closely with growth marketing, product, sales, and customer success teams to align messaging across all touchpoints, ensuring consistent and powerful communication
- Content Development: Oversee the creation of campaign-specific content that resonates with target audiences. Work closely with content creators and agencies to ensure messaging is aligned with strategic positioning
- Innovation: Move fast, make data-driven decisions, and bring creative ideas to the table. Be a self-starter ready to take the lead in building and adapting campaigns quickly
Our take
At a time when companies like Facebook, Apple, and Google were turning into monopolistic market leaders, Automattic was building its open-source infrastructure on a distributed, volunteer-run workforce. Since its launch in 2005, the company has continued to evolve and expand as it built its new web empire.
Automattic is the company behind WordPress (which powers roughly 42% of all websites), Jetpack, Tumblr, Simplenote, WooCommerce (which is believed to run more than a quarter of all online storefronts), Longreads, Crowdsignal, Atavist, Day One, and more.
The company’s “Five for the Future” initiative allocates 5% of its resources to further the development of WordPress, and many other companies that utilize Automattic’s communities follow some version of the initiative, contributing back code and time to support the community. Still spinning out new projects such as an anti-spam filter and online identity safeguards, the unicorn company is a powerhouse that is well set to continue its path to long-lasting growth.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
Company
Funding (last 2 of 5 rounds)
Feb 2021
$288m
LATE VC
Sep 2019
$300m
SERIES D
Total funding: $778.6m
Company benefits
- Professional Development · “I will never stop learning” is part of our company creed. From leadership development to improving your writing skills, we have a comprehensive list of programs and resources available to everyone, and we’re also happy to pay for any hardware, software, books, or conferences that promote continued learning.
- Career Coaching · Coaching sessions to help you set and achieve professional goals are available for all Automatticians – team members and team leads. This benefit resets each calendar year.
- Time off · Our open vacation policy (no set number of days per year) is designed to help you to be at your best! There is no minimum or maximum, but we encourage you to take at least 25 days of time off per year.
- Home Office · We offer home office setup and coworking allowances. Working from a coffee shop? You can use your coworking allowance for the requisite latte!
- Wellness · We offer mental wellness benefits including an Employee Assistance Program, a monthly subscription to a mindfulness app (including Calm, Headspace, Ten Percent Happier, Waking up, and Insight timer), and virtual ergonomic consultations and access to a wealth of virtual ergonomic tips, stretch videos and yoga exercises.
- Parental leave · Open parental leave (including maternity, paternity, LGBTQ+, and adoption for all parents). If you’ve been with Automattic for 12 months, your leave up to 6 months is fully paid.
- Anniversary Awards · Paid three-month sabbatical encouraged every five years and other cool anniversary surprises.
- Automattic Stock · Check out Buying and selling Automattic Stock!
- Life Insurance · Company-sponsored life insurance.
- Compensation · We attract talent around the world and pay global salary ranges. We prioritize internal equity and review your pay every 12-18 months.
- Sabbatical · Working at Automattic provides numerous opportunities to learn new skills, grow in your career, and have a significant and positive impact on the lives of millions. It also offers the rare (and juicy!) benefit of a paid, three-month sabbatical every five years.
Company values
- We are passionate advocates for our customers and the open web community.
- We build our business sustainably, through passionate and loyal customers.
- We never stop learning.
- We don’t just work on things that are assigned to us.
- We know there’s no such thing as a status quo.
- We never pass up the opportunity to help out a colleague.
- We are motivated by impact, and we know that open source is one of the most powerful ideas of our generation.
- We are in a marathon, not a sprint. No matter how far away the goal may be, the only way to get there is by putting one foot in front of another every day.
- Given time, there is no problem that’s insurmountable.
- We communicate as much as possible, because it’s the oxygen of a distributed company.
Company HQ
Bernal Heights, San Francisco, CA
Articles
Leadership
Matt Mullenweg
(CEO)Former President at Automattic. Current Lead Developer at WordPress, and Board Member at the New Museum of Contemporary Art and ecoAmerica. Former Board Member at Grist, and GitLab Inc. Previous Senior Product Manager at CNET Networks.
People progressing
Design Director/UX Ninja Jetpack. Strategic UX/Product Design leader with over 19 years of experience in Product Design, User Experience & User Research methodologies & Product Management.
Head of Communications. Writer, editor, communicator, producer. Their first WordPress site was a self-hosted tech blog called effinnerds.com that she built in 2008. Speaks English, Khmer, and Spanish.
Diversity, Equity & Inclusion at Automattic
- We are committed to Diversity, Equity, and Inclusion: https://automattic.com/diversity-and-inclusion/ A diverse, equitable, and inclusive workplace comprises people of many identities and abilities. It invites community members to share their opinions and ideas, which it then uses to improve the company. It celebrates employees’ various cultures and heritages; it plans team- and company-wide meetups that are accessible to all; it invites people to effect change within the company; it provides an array of tools and methods to help its employees become experts in their positions; and it encourages individualized successes, which benefit the company at large. Automattic is a Most Loved Company (https://mostlovedworkplace.com/companies/automattic-inc/) and Disability Confident Committed (https://disabilityconfident.campaign.gov.uk/).
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