CRM Executive, Sofar Sounds
£25-30k
1-2 days a week in office (Old Street, London)
Curates live, secret performances
Be an early applicant
Curates live, secret performances
501-1000 employees
Be an early applicant
£25-30k
1-2 days a week in office (Old Street, London)
501-1000 employees
Company mission
To help artists and fans connect in a true and meaningful way.
Role
Who you are
- 1-2 years of CRM or wider marketing experience, whether that’s in-house, agency, or internship
- Strong written English; you take pride in well-crafted copy
- Hawk-eye attention to detail; you're the person who spots the typo or issue that everyone else missed
- Comfortable working in a fast-moving environment where priorities can shift
- Curious and eager to learn; you don't need to know everything, but you need to want to
- Experience with Klaviyo is a bonus
- A love and appreciation of music, events, arts, and culture
What the job involves
- We're looking for a CRM Executive based in London to join our global CRM team, reporting to the CRM Lead
- This is a hands-on role: writing campaign content, building campaigns in our ESP (email service provider), digging into data, and seeing the direct impact of your work on how fans engage with Sofar across the UK, US, EU, and beyond
- You'll have real involvement in campaigns from brief to send, working across email and SMS for a global audience
- Building and sending broadcast email and SMS campaigns in Klaviyo, our ESP, end-to-end, from setting up the send to ensuring they render properly in every inbox
- Campaign QA: checking links, copy, personalisation tokens, audience logic, SMS compliance, send times, and rendering before anything goes out
- High levels of personalisation: due to our base of over 250 cities, our broadcast campaigns are highly personalised; you'll get familiar with this from early on
- Working with the CRM Lead to build and refine customer segments in Klaviyo
- Supporting the build of other campaigns, e.g., automated flows and triggered campaigns, as your confidence in the platform grows
- An affinity for copy and design: you have an eye for what looks good and what doesn't:
- With the support of the CRM Lead, writing email and SMS copy that feels unmistakably Sofar: friendly, warm, and human
- Selecting and curating images for email campaigns, with a feel for what's visually on-brand and relevant
- Adapting tone, messaging, and personalisation logic for different audience segments, markets, and moments in the customer journey
- Pulling and interpreting campaign performance data (open rates, click rates, conversions, revenue)
- Analysing simple A/B tests as we build a team test-and-learn culture
- Preparing reports for internal stakeholders, spotting trends, and flagging what's working and what isn't
- Contributing ideas on how we can improve engagement, retention, and repeat purchases
- Klaviyo: building and sending email and SMS campaigns, managing audience segments, and pulling performance data
- Air: navigating our asset library to select and curate images for campaigns
- Metabase: accessing dashboards and reporting on CRM performance back to the business
- This role is highly collaborative and offers the chance to work with colleagues across the globe: local Experience marketing teams in London, NYC, LA, and ROW, Customer Service, Product, and Design
- Ownership of campaigns end-to-end from early on; this isn't a role where you'll be watching from the sidelines
- Exposure to the full CRM stack: strategy, segmentation, automation, reporting
Salary benchmarks
Our take
Sofar launched over 10 years ago to bring the magic back to live gigs. The company has rapidly grown and now puts on performances in over 300 cities across the world.
Sofar manages live events in unique, curated spaces such as galleries or even people's living rooms. It has also helped many artists get recognised. For example, more than 40 artists who played Sofar while unsigned, or relatively unknown, have now been nominated for a Grammy.
As they expand, the company's goal is to become the de facto way emerging artists play outside of traditional venues. It is worth mentioning that Sofar has been criticised in the past for paying artists low appearance fees, but this has not stopped plenty of musicians signing up to do gigs.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Apr 2021
$11.7m
LATE VC
May 2019
$25m
SERIES B
Total funding: $45.9m
Company benefits
- Comprehensive health plans
- Culture of learning and development
- Flexible work hours and time off
- Offsites and happy hours
- Free Sofar shows around the world
- A global community
Company HQ
Tribeca, New York, NY
Leadership
Rafe Offer
(Executive Chair & Founder)Previously worked in marketing consultancy, has a degree from Stanford in International Business.
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