Field Marketing Manager, SOCi

• 3+ years of B2B marketing experience, with proven success in field marketing or account-based events for enterprise sales teams
• Track record of designing and executing events tied to account strategies (not just general awareness)
• Strong project and budget management skills; able to run multiple events simultaneously with precision
• Analytical mindset with ability to connect programs directly to pipeline impact
• Proficient with Salesforce, Marketo (or equivalent) and comfortable working with intent data and account lists
• Excellent communicator and collaborator with sales, SDRs, product marketing, and leadership
• Willing to adapt to changes in the job description as deemed necessary by the business and accept all other duties as assigned

Desirable

• Own the Enterprise marketing pipeline number, ensuring programs directly generate sourced and influenced revenue
• Manage the Enterprise marketing budget with accountability for ROI and program impact
• Partner with enterprise sales leaders to align field marketing programs with Tier 1 account and territory priorities
• Plan and execute targeted events and experiences (executive dinners, roadshows, partner events, virtual events) designed to build relationships and accelerate deals
• Collaborate with the events team to ensure the success of large-scale programs like Reimagine and flagship events
• Build integrated campaign support around events (emails, LinkedIn campaigns, content assets, gifting) to extend reach before and after
• Partner with customer marketing to support expansion within existing accounts, complementing net-new acquisition programs
• Manage event logistics end-to-end (venue selection, vendor management, budgets, and onsite execution) while tying every activity to pipeline impact
• Build clear reports on program ROI, account engagement, and pipeline acceleration to share with marketing and sales leadership
• Stay current on ABM and experiential marketing best practices; proactively bring new ideas for creating memorable, revenue-impacting experiences