Senior Brand & Content Marketing Manager, Regard

• We're looking for someone who brings creativity to storytelling, isn't afraid to push the boundaries, and can help us rise above the fray in the healthcare AI space
• 7+ years of experience in brand marketing, content marketing, or integrated marketing
• Deep understanding of brand building within a startup or growth-stage company
• Strong creative and storytelling skills, with the ability to share examples of past work or campaigns
• Proven ability to build a strategic content marketing plan and bring it to life across multiple channels
• Comfortable working with comms/PR agencies, creative agencies and managing external vendors

Desirable

• We are looking for a strategic and creative Senior Brand & Content Marketing Manager, reporting directly to Regard’s VP of Marketing, to elevate our brand presence in the healthcare AI space, ultimately impacting top-of-funnel and demand generation
• In this role, you will develop and execute compelling brand narratives, high-impact content, and creative campaigns that speak to health system decision-makers—CMOs, CMIOs, CFOs, and revenue cycle leaders
• You will shape how the market sees us, deepen our credibility with buyers, generate top-of-funnel interest, and support the full funnel through differentiated storytelling and consistent brand expression
• Work cross-functionally, specifically with product marketing, to define key brand messaging themes and priorities
• Partner with internal spokespersons and PR/comms agency to build their voice and visibility through compelling narratives including speaking abstracts, opinion pieces, blogs, and social posts
• Develop creative content that is healthcare executive-facing and resonates with media to elevate Regard’s thought leadership position and coverage in media
• Own the development and evolution of our brand identity and messaging, specifically ensuring a differentiated brand experience across key touchpoints (e.g., website, branded events, social, and media)
• Lean into creative visual and video-based storytelling across key touchpoints; manage agency partners and freelancers for brand-related creative and visual execution
• Conceptualize and lead key brand activations (e.g., at key events) aimed at raising awareness and favorability among target executive audiences
• Work with product marketing and freelance content writers to build and manage a content calendar targeting entire funnel (with PMM owning bottom-of-funnel content)
• Track performance and iterate based on analytics and feedback