Content Marketing Associate, UPshow
+ Stock options
1+ day a week in office
Digital signage software
Job no longer available
Digital signage software
21-100 employees
Job no longer available
+ Stock options
1+ day a week in office
21-100 employees
Company mission
To empower client businesses to foster meaningful digital customer experiences.
Role
Who you are
- The ideal candidate will be responsible for driving content creation and product marketing initiatives to support our sales efforts, enhance brand visibility, and drive customer engagement
- This role requires a creative thinker with a passion for storytelling, exceptional writing skills, and a strong understanding of digital marketing strategies
- Bachelor’s Degree in Marketing, Communications, or a related field
- Minimum of 3 years experience in content marketing, product marketing, or a related role
- Proven track record of creating high-quality content across various formats, including blog posts, articles, social media posts, and sales collateral
- Strong understanding of digital marketing principles, SEO best practices, and analytics tools
- Proficiency in marketing tools such as Hubspot, Webflow, Canva, Microsoft Office, Google Workspace, or similar platforms
- Excellent written and verbal communication skills, with an eye for detail and accuracy
- Ability to work independently, prioritize tasks, and meet deadlines in a fast-paced environment
- A proactive and results-driven attitude, with a passion for driving business growth and customer engagement
What the job involves
- UPshow is seeking a dynamic and motivated Content Marketing Associate to join our team
- Develop and execute content marketing strategies to support sales enablement initiatives, including creating compelling sales collateral, presentations, and case studies
- Write engaging and informative blog posts, articles, and website content to drive organic traffic and enhance brand awareness
- Own and manage the company’s website, ensuring content is up-to-date, relevant, and optimized
- Take ownership of social media channels, creating and curating content to engage with our audience and drive community growth
- Collaborate cross-functionally to develop product marketing material, including product messaging, feature updates, and release notes
- Utilize marketing SaaS tools to execute email marketing campaigns, track performance metrics, and optimize conversion rates
- Stay updated on industry trends, competitive landscape, and best practices in content and product marketing to drive continuous improvement and innovation
Our take
With advances in touch-screen and sensor technology, digital screens are no longer merely displays but now present opportunities for direct interaction. Whilst many business venues use these screens as forms of advertisement, most are not making use of the interactive potential of digital signage to engage customers and increase business efficiency.
UPshow develops interactive digital signage for physical stores, focusing on providing engaging and entertaining services for customers. The startup provides a deliverable hardware package and software management platform to make digital signage more accessible to small businesses. This prevents them from having to work with complex and expensive bespoke arrangements.
In addition to providing an accessible means to install such technology, UPshow stands out from the crowd of digital signage startups by also providing a variety of software subscriptions. These allow for the development of customized engagement tools, in addition to the displaying of streamable entertainment such as basic TV packages and premium sports content.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-15% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Sep 2020
$8m
SERIES A
Mar 2019
$6m
SERIES A
Total funding: $17m
Company benefits
- Comprehensive Health Plans
- Professional Development
- Unlimited PTO
- Hybrid Work Schedule
- 401k match
- Performance Bonuses
Company HQ
Chicago Loop, Chicago, IL
Leadership
Adam Hirsen
(CEO)Adam started their career by founding Uptown Taxi and TextAway Mobile before almost 3 years as a PwC Consultant. They spent 3 years at Sterling Partners before leaving their role as CEO of SparkReel to co-found UPshow in August 2015.
Matt Gibbs
(Chief Service Officer)Having studied at Miami University, Matt worked at Starcom IP and Denuo for 4 years, before co-founding Blogstand Media and spending 2 years as Director of Social Media at Playboy. They co-founded SparkReel with Adam in 2012, before they both founded UPshow 3 years later.
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