Vice President of LATAM Marketing, MiQ Digital
$160-180k
+ Bonus and performance incentives
Programmatic advertising agency
Job no longer available
Programmatic advertising agency
1001+ employees
Job no longer available
$160-180k
+ Bonus and performance incentives
1001+ employees
Company mission
To produce the best programmatic media results, underpinned by the sharpest data insights and delivered by the smartest people.
Role
Who you are
- The ideal candidate is a strategic executor with a strong background in programmatic and/or B2B marketing, campaign management, and team leadership
- 12+ years of experience in digital advertising/programmatic marketing, with a proven track record in integrated campaign execution and marketing operations
- Strong expertise in performance marketing, digital marketing, and content strategy
- Experience managing and developing high-performing marketing teams
- Data-driven mindset with the ability to analyze marketing impact and translate insights into actionable strategies
- Proven success in aligning marketing efforts with sales objectives and overall business goals
- Strong vendor and stakeholder management experience, with the ability to lead external partnerships effectively
- Exceptional project management skills, with the ability to oversee multiple campaigns and initiatives simultaneously
- Bilingual Spanish/English, Portuguese a plus
What the job involves
- MiQ is seeking a Vice President of Marketing Latin America to drive the tactical execution, operational excellence, and team leadership of our marketing efforts across Latin America
- The VP of LATAM Marketing will be responsible for executing MiQ’s marketing strategy, overseeing marketing operations, and optimizing integrated marketing campaigns to ensure measurable business impact
- Shape and implement the marketing strategy set by the Latam CEO, ensuring alignment with overall business goals
- Manage operations of the marketing department, including overseeing budgets, project management timelines, and resource allocation
- Translate high-level marketing strategies into actionable, results-driven campaigns
- Lead the development and execution of integrated marketing campaigns to drive awareness, customer acquisition, conversion, and revenue growth
- Ensure campaigns are well-planned, targeted, and optimized for maximum impact
- Partner with cross-functional teams (Product, Product Marketing, Sales, and Talent) to ensure cohesive and compelling storytelling across all marketing initiatives
- Define and track key marketing KPIs, ensuring a data-driven approach to campaign effectiveness
- Provide monthly and quarterly executive reports that connect marketing efforts to business outcomes
- Continuously optimize marketing strategies based on performance insights and market trends
- Ensure seamless collaboration between marketing and sales to enhance lead quality, pipeline velocity, and customer engagement across all client segments
- Align marketing initiatives with revenue-driving objectives to support MiQ’s business growth
- Manage relationships with external agencies, vendors, and strategic partners to ensure best-in-class marketing execution
- Oversee contract negotiations, budget management, and performance evaluations of external partners
- Directly oversee integrated marketing, events, performance marketing, and operations team members within the marketing function
- Lead, mentor, and develop a high-performing marketing team, focusing on career growth, professional development, and cross-functional collaboration
- Foster a culture of innovation, accountability, and excellence in execution
Our take
MiQ is a global leader in programmatic media, partnering with brands and agencies to connect data and insights for high-performance marketing campaigns. Serving clients like American Express, Avis, Lenovo, and Microsoft.
MiQ boasts it's strengths in targeting minority demographics through its innovative use of data and technology. Amid rapid shifts in consumer behaviour, MiQ's expertise in audience targeting is increasingly valued.
The company has expanded into markets including China and India and focuses on strategic partnerships and product enhancements, such as a programmatic package for online advertising in a post-third-party cookie environment. 2024 has seen it refresh its leadership team and pick up momentum in its industry growth.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Company benefits
- A hybrid work environment
- New hire orientation with job specific onboarding and training
- Internal and global mobility opportunities
- Competitive healthcare benefits
- Bonus and performance incentives
- Generous annual PTO, paid parental leave, with two additional paid days to acknowledge holidays, cultural events, or inclusion initiatives
- Employee resource groups designed to connect people across all MiQ regions, drive action, and support our communities
Company HQ
NoMad, New York, NY
Leadership
Gurman Hundal
(Co-founder & Executive Chairman)Former Head of AnyMedia Network at Associated Northcliffe Digital.
Lee Puri
(Co-founder)Experience as Business Development Director at Unanimis and Commercial Director at AdLINK Internet Media.
Salary benchmarks
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