Senior Manager of Integrated Marketing, Icertis
$140-165k
+ Annual bonus target + RSU's
AI-powered contract management & intelligence platform
Job no longer available
AI-powered contract management & intelligence platform
1001+ employees
Job no longer available
$140-165k
+ Annual bonus target + RSU's
1001+ employees
Company mission
To empower companies to realize the full intent and higher purpose of every contract, so they can build trust, strengthen bonds, and create a better world.
Role
Who you are
- A strong understanding of SaaS marketing—particularly in AI and AI Agents—is a plus
- 5+ years of marketing experience, with a focus on audience engagement, integrated campaigns, or content marketing in a B2B SaaS environment
- Strong understanding of top-of-funnel marketing, including awareness-building tactics, persona-based messaging, and lead nurturing
- Experience managing integrated campaigns across multiple channels
- Ability to analyze audience data, identify trends, and adjust strategies accordingly
- Strong project management skills, with the ability to orchestrate multiple initiatives simultaneously
- Experience with AI and AI-powered solutions in marketing is a plus
- Excellent written and verbal communication skills
- Proficiency in marketing automation platforms (e.g., Marketo, HubSpot), CRM tools (e.g., Salesforce), and analytics tools is a plus
What the job involves
- We are seeking a Senior Manager of Audience Management to drive the orchestration of top-of-funnel (TOFU) marketing efforts targeting key personas within Icertis’ ideal customer profile (ICP).
- In this role, you will lead integrated campaigns, manage a monthly newsletter, identify content gaps and new messaging opportunities, and explore new channels to amplify Icertis’ message
- Your work will play a critical role in expanding Icertis' reach, educating target audiences, and driving demand for our AI-powered contract intelligence solutions
- Persona-Based Marketing Strategy: Develop and execute integrated marketing campaigns tailored to key personas within Icertis’ ICP
- Campaign Orchestration: Align messaging, content, and tactics across digital, email, paid media, events, and other channels to drive awareness and engagement
- Newsletter Management: Oversee a monthly newsletter, ensuring it delivers valuable insights to target personas and supports overall marketing objectives
- Content Strategy & Recommendations: Identify content gaps, recommend new assets, and collaborate with content teams to develop materials that align with evolving market needs and messaging opportunities
- Channel Exploration: Identify and evaluate new channels, platforms, and partnerships to expand Icertis' brand reach and engage new audiences
- Collaboration & Enablement: Work closely with Product Marketing, Demand Generation, Content, and Sales teams to ensure persona-based marketing efforts are cohesive and effective
- Performance Analysis: Track and analyze key performance metrics, providing insights and recommendations to optimize campaigns and content effectiveness
Application process
- Posting Date: 09/05/2025, 01:04
Our take
As part of its pitch, Icertis cites World Commerce & Contracting research which shows that optimized contract development and management can save companies an average of 9% of their annual revenue. It may seem that the company is targeting small margins, but with customers including Google, Microsoft, and Johnson & Johnson, the real numbers are huge.
The 2009-founded company offers a comprehensive range of products to manage every stage of a contract lifecycle from setup to approval and reporting, but its main value differentiator might be its AI applications, which can analyze previous negotiations at scale and visualize deep data insights on performance.
The company has seen a steady stream of investment since its founding and is using its 2022 VC from German multinational SAP to deepen the integration between the two companies' software tools. Alongside a range of other lucrative partnerships, Icertis has gained further attention due to its winning the 2023 Artificial Intelligence Excellence Award, led by Business Intelligence Group.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 8 rounds)
Mar 2025
$50m
LATE VC
Oct 2022
$75m
CONVERTIBLE
Total funding: $416m
Company HQ
Bridle Trails, Kirkland, WA
Leadership
Samir Bodas
(Co-Founder & CEO)Before co-founding Icertis they held multiple leadership roles at Microsoft, and was CEO of two IT services firms, Disha Technology and Aztecsoft, overseeing rapid growth followed by successful exits.
Monish Darda
(Co-Founder & CTO)Co-inventor of two patents in cloud resource management and provisioning. Led a string of successful ventures prior to co-founding Icertis, including the launch of BladeLogic’s India R&D (acquired by BMC Software).
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