Senior Product Manager, Instacart

• 5+ years of product management experience delivering platform or MarTech/CRM/growth marketing products end to end
• Proven track record defining strategy, setting roadmaps, and launching complex, cross-functional products with Engineering and Data Science/ML
• Hands-on proficiency with data-driven decision making, including experimentation design and analysis (e.g., A/B testing) and competency with SQL or product analytics tools
• Experience partnering directly with Marketing stakeholders to build tools that improve campaign performance, workflow efficiency, and measurement
• Exceptional written and verbal communication skills with demonstrated ability to align senior stakeholders and drive clarity through PRDs, strategy docs, and roadmaps
• Bachelor’s degree in Computer Science, Engineering, Statistics, Economics, or a related field; or equivalent practical experience

Desirable

• The Marketing Experience team builds Instacart’s growth marketing platform—the foundation that empowers marketers to run efficient, optimized, and privacy-safe campaigns across the customer lifecycle
• We are looking for a Product Manager, Growth Marketing Platform, to own the strategy and execution for our unified marketing stack, including agentic CRM, marketer tooling, and end-to-end orchestration
• In this role, you will partner closely with Engineering, Data Science/ML, Marketing, Design, and Analytics to transform how Instacart plans, executes, and measures growth marketing
• You will drive a multi-half roadmap that improves the efficiency of marketing spend, accelerates tooling velocity, and unlocks higher ROI for stakeholders across the company
• If you thrive in fast-paced, highly cross-functional environments and love building scalable, AI-powered platforms that marketers rely on every day, this role is for you
• This position is remote-friendly across the US and Canada
• Own the product vision, strategy, and multi-half roadmap for an end-to-end growth marketing platform, spanning agentic CRM, marketer tooling, and unified orchestration and measurement
• Translate marketer needs into durable platform capabilities, including audience segmentation, journey orchestration, personalization, experimentation, governance, and performance analytics
• Partner with Engineering and ML to design and ship AI- and agentic-powered features that automate planning, targeting, creative workflows, and real-time optimization with the right safety and guardrails
• Define clear KPIs for marketing efficiency and ROI, instrument reliable analytics and data quality, and lead experimentation frameworks (A/B and multivariate) that drive decision-making at scale
• Lead cross-functional execution across Marketing, Data Science/ML, Engineering, Design, Privacy/Legal, and Finance—aligning priorities, managing risks and dependencies, and delivering outcomes on time
• Drive adoption and change management through documentation, enablement, and training so marketers can move faster with confidence on a unified, scalable platform