Performance Marketing Manager, Blacklane
App
+ Stock options
Carbon-neutral global chauffeur service
Job no longer available
Carbon-neutral global chauffeur service
501-1000 employees
Job no longer available
+ Stock options
501-1000 employees
Company mission
To make top-quality service convenient and accessible worldwide.
Role
Who you are
- We’re looking for a driven, analytical and commercially minded Performance Marketing expert to take ownership of day-to-day optimisations, campaigns and innovation to achieve ROAS and acquisition goals
- Campaign Management: 2-3 years of experience managing international brand awareness, lower funnel and retargeting campaigns, hands-on creation, and optimization of campaigns to meet CPA and ROI targets
- Marketing Metrics & KPIs: Experience working with challenging marketing metrics and KPIs, including SKAN, Sandbox, and MMPs like Adjust and Appsflyer
- Innovation: Highly proactive in seeking new acquisition opportunities and improving performance. Resilient and creative in finding innovative solutions to technical hurdles
- Data Literacy: Ability to turn data into actionable insights for business use
- Strategic Thinking: A strategic thinker with a growth mindset and a deep understanding of business impact
- Team Collaboration: Experience collaborating across various teams such as Product and BI/Analytics
- Communication Skills: Excellent communication and presentation skills in English; ability to effectively communicate performance, strategy, and priorities
- Brand Awareness: Experience in brand awareness display prospecting campaigns, including Rich Media, Video, and High-Impact brand activities
What the job involves
- We are looking for an experienced Performance Marketing Manager to join our growing marketing team
- Your time will be spent working to launch and optimize paid media campaigns across an existing channel mix
- Additionally, you will take ownership of new channels we’re currently testing, ensuring that our digital marketing strategies align with our business growth targets and performance KPIs
- Global and Local Campaign Management: Optimize campaigns across YouTube, Google App Campaigns, and Meta to drive brand awareness and app user growth. Ensure optimal performance and explore new in-platform opportunities
- New Channel Ownership: Take ownership of new channels being tested (e.g., Programmatic, Demand Gen)
- Lead Generation: Plan, optimize, and report on Lead Generation campaigns to support partner acquisition efforts
- Performance Media Planning and Reporting: Develop, execute, and oversee innovative paid media strategies to achieve ambitious goal targets. Report on growth metrics and make data-driven recommendations
- Collaboration: Work the Senior Marketing Analyst on spend tracking, new customer acquisition costs, and ROI. Work efficiently with the brand, creative, and retention teams to ensure ad creatives are on brand and optimized, and support full-funnel campaigns. Additionally, collaborate with the Senior Performance Marketing Manager to discuss campaign performance and brainstorm new testing ideas
- Relationship Management: Maintain relationships with the dedicated platform managers to test new product betas, align on best practices, and benchmark against competitors
Our take
Business transport for frequent travellers can be a difficult process. The pain of booking systems, invoicing, and inconsistent service quality are issues travellers regularly face, hindering business operations and causing unnecessary delays. Alongside this, Chauffeurs also experience empty cars due to non-optimised booking processes.
Blacklane aims at the higher end of the market, targeting corporate workers, executives and those with the means to pay extra for higher levels of service when they travel. Through a booking system available on the company's website and in-app, Blacklane provides a reliable high-end service with inclusive pricing and on-call customer support. Blacklane also works with chauffeurs, filling empty seats to optimise services.
The company is also environmentally conscious, operating as a carbon-neutral company since 2017. It offers electric vehicle rides in more than 50 cities and countries, and with 2024 funding, is ready to expand even further. Alongside this, it has announced a number of recent partnerships, signifying the company's good place for future growth.
Freddie
Company Specialist at Welcome to the Jungle
Insights
19% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Oct 2024
$70.7m
SERIES G
Mar 2021
$26m
LATE VC
Total funding: $174m
Company benefits
- Personal development: Create a personal development plan. Set goals, learn new skills, and connect with a mentor to help you reach what you want to achieve. Budget for online courses, conferences, and books bolsters your learning journey
- Open feedback culture: Discover a company culture where open feedback and communication is valued. We offer monthly 1:1 chats with our C-level team members, as we believe feedback makes Blacklane a better place to work
- Virtual stock options: Take ownership of your work — literally — with our employee stock option plan. Shares vest over four years at no cost to you. Blacklane’s success is your success
- Flexible work environment: Your work and home lives should exist in harmony. With our hybrid model—working from the office, with flexibility to work from home—you and your team can find the balance that works best for you
- Social events: From Wednesday evening drinks at the office, to twice-a-year department events with budgets for every team, we offer plenty of opportunities to connect with your team and build relationships. And not to brag, but our company parties are legendary
- Blacklane Cares day: Every crew member receives 8 hours of paid leave per year to participate in volunteering initiatives of their choice or lead employee-driven community outreach projects. Utilize your time to lend hands to a cause that drives your passion
Company HQ
Schöneberg, Berlin, BE
Leadership
Dr. Jens Wohltorf
(Co-Founder & CEO)Previously spent 6 years as a Principal at The Boston Consulting Group.
Frank Steuer
(Co-Founder & Member of the Board)Previously co-founder and CTO of Firstfon and CTo of SemperLink.
Salary benchmarks
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