UX Copy Manager, Nutrafol
$110-120k
+ Quarterly Bonus Program
Hair wellness company
Job no longer available
Hair wellness company
201-500 employees
Job no longer available
$110-120k
+ Quarterly Bonus Program
201-500 employees
Company mission
To help people grow into their best selves through whole-body health.
Role
Who you are
- 3–5+ years of experience in UX writing, copywriting, or content strategy for digital products within an eCommerce company
- Experience with Figma and Google Drive is essential. JIRA a plus
- Strong understanding of UX best practices, microcopy, and content design principles
- Hands-on experience with SEO keyword strategy and optimization
- Excellent writing and editing skills, with flexibility between functional and brand-forward tones
- Collaborative approach with experience working across Product, Design, Creative, and Marketing teams
- Experience working in an agile environment a plus
What the job involves
- We’re seeking a UX Copy Manager to join our Digital Product team and collaborate closely with our copy team
- In this role, you’ll ensure that our site and app copy is clear, user-friendly, and aligned with both UX best practices and our brand voice
- You’ll also lead the SEO keyword strategy by optimizing content for search performance to improve discoverability and engagement
- This role will craft copy that drive the entire customer journey – from campaign-driven entry points to key moments of conversion
- Write, edit, and refine digital copy across site and app experiences to ensure clarity, usability, and consistency
- Collaborate with Brand and Copy teams to craft copy that guides, informs, and converts while aligning with regulatory and compliance needs
- Use strong attention to detail to manage copy documents used for site designs and QA, tracking edits and ensuring accuracy
- Map and optimize copy across high-funnel (campaigns, landing pages, blog) and low-funnel (product, checkout) entry points to create cohesive, conversion-driven user journeys
- Lead SEO initiatives by auditing, updating, and optimizing content across blog and top-of-funnel pages, in partnership with an external agency
- Improve overall copy flow to reduce friction and enhance the user journey by working with testing leads to test, learn, and optimize
- Leverage data, insights and testing to continually optimize messaging impact
Our take
Nutrafol develops and sells natural, drug-free oral supplements, serums, and treatment plans to support hair growth in men and women. The company, which has been around since 2014 and is endorsed by a number of medical professionals, is a leader in the natural hair growth supplement niche.
It’s easy to see why Nutrafol’s products would prove popular. Hair loss and thinning affects around 80% of men, and around half of women at some part of their lives. For many, the greatest impact is on self confidence, and inevitably mental wellbeing. The fact then, that so many mainstream hair loss treatments have side effects that also impair mental health, is far from ideal.
Existing investor Unilever acquired a majority stake in the company in 2022, which has helped vastly extend its reach across the globe. With the health & wellness supplements industry only becoming more accepted in the mainstream, and with Unilever’s backing, the company is now setting its sights on international growth.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
41% employee growth in 12 months
Company
Funding (1 round)
Apr 2019
$35m
SERIES B
Total funding: $35m
Company HQ
Midtown South, New York, NY
Leadership
Giorgos Tsetis C.E
(Co-Founder & Chairman)Giorgos is currently a Creator at Great Things™ and on the Board of Directors at XPRIZE. Previously he founded GTS Consulting where he served as a Certified Engineer/Structural Engineer for 6 years.
Roland Peralta
(Co-Founder)Roland is also the founder of Magnificent Ventures, WHEN Justice, The Root Cause Project, and Kama Flight Foundation.
Sophia Kogan, MD
(Co-Founder & CMO)Sophia gained a medical degree from SUNY Downstate Health Sciences University, and completed a research fellowship in paediatric dermatology before co-founding Nutrafol in 2015.
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