Senior CRM Manager, ButcherBox
Emails/SMS
$120-145k
+ Annual bonus based on company performance
2 days a week in office (Watertown, MA)
Meat delivery subscription
Open for applications
Meat delivery subscription
201-500 employees
Open for applications
$120-145k
+ Annual bonus based on company performance
2 days a week in office (Watertown, MA)
201-500 employees
Company mission
To make high-quality meat more accessible to all.
Role
Who you are
- 5+ years of experience with ecommerce and/or D2C marketing channels
- Strong analytical skills with proficiency in SQL, Excel, and statistical analysis
- Experience running A/B tests
- Familiarity with CRM systems is a plus, but not necessary
- Excellent written and verbal communication skills
- Ability to work in a fast-paced environment and manage multiple projects simultaneously
- High attention to detail and a problem-solving mindset
- Independent self-starter with a "get it done" mindset
- Bachelor's degree in Marketing, Business, Statistics, Economics or a related field preferred
What the job involves
- We are seeking a strategic and data-driven Senior CRM Manager to join our dynamic team
- In this role, you will leverage advanced analytics to optimize our email and SMS campaigns, driving customer engagement, retention, and lifetime value
- You will play a key role in developing data-informed strategies, segmenting audiences, and continuously refining our CRM initiatives through performance insights and experimentation
- Develop, execute, and monitor email and SMS campaigns
- Analyze campaign performance and provide actionable insights
- Segment customer lists and target specific audiences effectively
- Assist in creating engaging and personalized content for email and SMS communications
- Utilize data to drive decision-making and optimize marketing strategies
Our take
Dollar sales of meat are on the rise, with a growing consumer preference in the US for sustainably sourced, fairly bought meat. Subscription box purchases across DTC businesses are proving a runaway success, too. So it’s perhaps unsurprising that ButcherBox, a subscription meat company combining all these upwards trends, has been having a strong few years.
Given that ButcherBox hit upon a smart market niche, it is no surprise that competing startups are entering the space - and existing butchers are expanding to take a piece too. FarmFoods, for example, is a highly recommended rival, and Omaha Steaks saw substantial spikes in interest recently. That said, ButcherBox has continued to conduct a savvy marketing campaign that sees it win out on name recognition, and has allowed the company to bootstrap itself to $600M in revenue.
Recently, the company expanded into the pet food market, capitalizing on its large base of pet-owning customers, a move that holds significant potential as a promising new venture. Additionally, the company made its first acquisition in Truffle Shuffle, a vitual cook-along platform. This acqusition is aimed at boosting cosnumer confidence across the US, particularly within the ButcherBox community. The company is going from success to success and it will be an exciting one to watch in the coming years.
Freddie
Company Specialist at Welcome to the Jungle
Insights
24% employee growth in 12 months
Company
Company benefits
- Health: Our health benefits include medical, dental, vision, and life insurance, an employer-funded HSA, and short & long-term disability benefits
- Financial: We offer an annual bonus based on company performance, as well as a generous 401(k) match
- Paid Time Off: Our unlimited PTO encourages you to take the time you need for the work-life balance that is right for you. We also offer 100% paid parental leave. We believe our best work is done when we have time to recharge
- Wellness: We offer wellness benefits to both encourage and empower each employee to take the necessary time and action to care for themselves first. This includes fitness reimbursement, mental health counseling sessions, and a variety of other avenues of support for an employee’s whole self
- Free Meat: When you join ButcherBox you become a member in more ways than one. Each employee gets a free monthly shipment of our custom box. That means you pick the cuts you want, the type of meat you want, and it’s 100% on us. And if you’re not a meat eater, you can ship your box to friends or family, and switch it up as often as you wish
- Remote-Friendly, Flexible Working: ButcherBox is a flexible workplace. We we have a headquarters in Watertown, Massachusetts, and we have some fully-remote team-members working from home all across the country. We ask that team-members local to the Boston area to come in at least once a week in an effort to build community and collaboration
Company HQ
Watertown, MA
Leadership
Mike Salguero
(Founder & CEO)Previously co-founded CustomMade.com, and alongside working at ButcherBox, they are also a Director for the President's Council at Massachusetts General Hospital.
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