Marketing Manager, Timeout
Time Out Market (12 month Fixed-Term Contract)
Global media and hospitality business
Be an early applicant
Global media and hospitality business
501-1000 employees
Be an early applicant
501-1000 employees
Company mission
To inspire people to have an amazing time in cities all over the globe.
Role
Who you are
- Bachelor's degree in Marketing, PR, or a related field
- Demonstrable experience in managing marketing campaigns, PR initiatives, and brand activations across diverse geographies
- Ability to work effectively across different geographies, cultures, and teams
- Strong networking capabilities with media, PR agencies, and market stakeholders
- Ensure all marketing communications, promotions, social media and PR activities in existing and upcoming Markets are in line with Time Out Market’s core brand guidelines
- Forge robust working relationships with marketing managers across Markets, offering brand expertise and guidance
- Attend all agency meetings, harmonising all tactics and activations with the brand strategy and collaborate to ensure everything we do delivers against our high brand standards
- Support the launch activities for new Markets, integrating the brand with local nuances whilst maintaining consistency
- Conduct regular brand training sessions and provide resources to teams, ensuring a consistent understanding of brand guidelines
- Drive internal brand engagement activities, ensuring that every team member is a brand ambassador
- Be commercially astute
- Either have experience at or want to dive headfirst into a fast-paced transformative company in pursuit of excellence
- Think globally
- Have excellent communication and relationship building skills
- Have a high sense of ownership, urgency and drive
- Be a team player
What the job involves
- Reporting to: Marketing Director
- The Brand Marketing Manager plays a crucial role in supporting the team when it comes to managing and evolving Time Out Market’s brand presence across existing and upcoming locations
- Based in our London office, this role will work across all brand communications including marketing campaigns, PR and social media to ensure a consistent brand message and identity
- Ensure all marketing communications, promotions, social media and PR activities in existing and upcoming Markets are in line with Time Out Market’s core brand guidelines
- Forge robust working relationships with marketing managers across Markets, offering brand expertise and guidance
- Attend all agency meetings, harmonising all tactics and activations with the brand strategy and collaborate to ensure everything we do delivers against our high brand standards
- Support the launch activities for new Markets, integrating the brand with local nuances whilst maintaining consistency
- Conduct regular brand training sessions and provide resources to teams, ensuring a consistent understanding of brand guidelines
- Drive internal brand engagement activities, ensuring that every team member is a brand ambassador
- Oversee marketing, social media and PR initiatives for existing and upcoming Markets, coordinating with Market agencies
- Direct and refine social media strategies across Markets, ensuring brand alignment and effective audience engagement
- Collaborate with creative and strategy teams to ensure that impactful campaigns are being developed and executed
- Streamline communication between teams, ensuring timely execution and feedback integration
- Champion the integration of technology and digital tools in brand promotion, ensuring contemporary and efficient strategies
- Evaluate and optimise the brand's online reputation, monitoring feedback on platforms like Google Reviews, Trustpilot, and Yelp
- Monitor and evaluate the performance of campaigns, using insights to inform future strategies
- Regularly gather and analyse feedback from various Markets to adapt and refine our approach
- Deliver market research efforts to understand evolving customer preferences and sector dynamics
- Support incident / crisis response, ensuring that the brand is safeguarded
Salary benchmarks
Our take
Originally founded in 1968, the aim of Time Out was to provide reliable information about cultural happenings through the form of a magazine. It was intended to be an 'insider's guide'. It included detail about art, film, concerts, theatres and more.
Since then Time Out has diversified to include food and restaurants, and has straddled both the travel and hospitality sectors. It now uses digital advertising and social media, which have helped keep it relevant in cultural spaces.
Time Out has received new equity investment through a 2016 IPO, and it is making strategic moves from this. It is stopping the print publication of its content and placing a greater emphasis on its digital content. Time Out's current CEO, Chris Ohlund, has said he would be leading the company into its 'next phase of global growth' which has so far included the announcement of a global video collaboration program amongst its digital innovations.
Steph
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
5% employee growth in 12 months
Company
Company benefits
- Competitive holiday / PTO allowance
- Complimentary tickets to shows and events
- Employee referral bonus program
- Staff socials / happy hours
- Pension / 401k plans
Company HQ
Holborn, London, UK
Articles
Leadership
Chris Ohlund
(CEO)He has served as Non-Executive Director at Facile.it, Casa.it, Parcel2Go.com, and Residently. Subsequently was Founder and Chairman at International Retirement Solutions AG. Joined Time Out first as Executive Vice Chairman, and now serves as CEO.
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