Product Designer, Persona
Design Systems
$120-170k
+ Equity packages
Identity verification infrastructure solution
Be an early applicant
Identity verification infrastructure solution
201-500 employees
Be an early applicant
$120-170k
+ Equity packages
201-500 employees
Company mission
To create the ideal identity verification experience for your business and customers.
Role
Who you are
- A BFA or BA/BS degree in design, interaction, or a related field
- Over 4 years of relevant industry experience
- Proven experience working with established design systems, contributing to their development and maintenance
- Knowledgeable in accessibility standards, ensuring designs are inclusive and user-friendly for diverse audiences
- Deeply curious about exploring how advancements in AI can transform the way we work and build a world-class experience
- A proactive approach—you identify opportunities rather than waiting for them to present themselves
- Expertise in Figma, with the ability to build and scale with elements such as variables, modes, and component libraries
- Action-oriented mindset
What the job involves
- In a systems-driven environment, your role will be vital in shaping the foundations of our core products and experiences
- This involves analyzing our platform architecture and collaborating with engineering and product teams to develop strong design patterns and consistent standards
- Beyond design systems, a crucial aspect involves exploring, learning, and integrating AI capabilities into our product and design practices
- The challenges you will encounter require a knack for systems thinking, deep curiosity, and a willingness to challenge conventions — our teams are continuously iterating, evolving, and learning
- Your contribution will be crucial in building a world-class platform experience that combines design systems excellence, propelled by AI advancements that will shift the way we collaborate
- Solve complex enterprise design challenges by creating scalable, accessible, and consistent design patterns that balance technical requirements with user needs
- Driving design and design decisions while partnering closely with Design Engineering to define, build, document, and maintain a robust design system that supports our expanding product ecosystem
- Foster a collaborative design culture that emphasizes quality, innovation, and continuous improvement across our product experiences
- Champion design decisions through clear articulation of design principles, user research insights, and measurable business outcomes
- Explore and integrate AI-powered tools to streamline workflows, enhance design quality, and create more intelligent, adaptive experiences
Our take
Persona enables businesses to verify customer identities, fostering trust in online interactions and aiding in age verification, fraud prevention, and account recovery. It offers a comprehensive suite of automated identity verification components with worldwide coverage that can be configured, branded, and themed to create custom-tailored flows for any use case
Businesses and governmental organizations can access Persona’s platform via an API, which supports various documents from government-issued IDs to biometrics, ensuring customers are who they claim to be. Persona’s platform also collects passive signals such as a user’s device, location, and behavioral patterns to provide a more holistic risk profile, beneficial in financial and insurance contexts
Recently, Persona partnered with Member Driven Technologies (MDT) to enhance identity verification for credit unions. This partnership enables credit unions to adjust their identity verification flows in real-time based on risk signals, improving user conversion and fraud deterrence. The collaboration aims to streamline operations and strengthen fraud prevention, both digitally and in branches. Since founding, Persona has been scaling its offerings and now boasts a worldwide presence, serving clients in nearly every country and supporting 20 languages.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
40% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Apr 2025
$200m
SERIES D
Sep 2021
$150m
SERIES C
Total funding: $417.6m
Company benefits
- Professional Development
- Catered meals
- Wellness benefit
- 401(k)
- Unlimited time off
- Parental benefits
- Mental health
- Health and wellness
- Bevsday (free drink on Wednesday)
- Family planning
Company HQ
SoMa, San Francisco, CA
Leadership
Rick Song
(CEO)Bachelor's in Computer Science, Maths, Economics at Rice University. KPCB Engineering Fellow, then Engineer at Square.
Charles Yeh
(CTO)Studied Computer Science at Brown. Software Engineer at Zynga, and Technical Lead at Dropbox.
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