Demand Marketing Manager, Zoom
Mass Market
$97.6-225.7k
+ Bonus and equity
Video-focused online communications platform
Be an early applicant
Video-focused online communications platform
1001+ employees
Be an early applicant
$97.6-225.7k
+ Bonus and equity
1001+ employees
Company mission
To make video communications frictionless and secure.
Role
Who you are
- Have proven experience running omni-channel marketing campaigns with a B2B Tech Mass Market emphasis
- Have a strong background in demand generation, digital marketing, and campaign management
- Have the ability to manage multiple projects simultaneously in a fast-paced environment while working independently on day-to-day decision-making
- Have excellent collaboration and communication skills, with experience working cross-functionally
- Have a data-driven mindset with experience in building and interpreting KPI dashboards for campaign optimization (Tableau, Salesforce, DemandBase, 6Sense experience advantageous)
What the job involves
- As an Integrated Marketing Manager focused on the Mass Market, you will be responsible for developing and executing comprehensive marketing strategies that maximize brand visibility and drive large-scale demand generation for your sales segment
- Your initiatives will engage key audiences across multiple channels, leveraging both digital and traditional marketing tactics to create and accelerate pipeline growth and customer acquisition at scale
- You will lead the planning and execution of high-impact campaigns, mass-market events, nurtures, and key digital programs to ensure consistent messaging and measurable results
- You will collaborate cross-functionally with a central campaign team, brand, field, partner, digital, and sales teams to deliver campaigns and events that resonate with mass-market audience(s). This includes targeting decision-makers, influencers, and end-users across diverse personas and industries
- Developing annual and quarterly integrated marketing plans designed to target and engage mass- market segments, aligned with business growth targets and marketing objectives
- Leading the end-to-end execution of large-scale campaigns and events, including planning, budgeting, vendor and partner management, logistics, journey, and post-campaign analysis
- Designing and implementing omni-channel marketing programs that span digital advertising, social media, email, webinars, in-person events, and content syndication
- Collaborating with internal teams (campaign, creative, digital, sales, analytics) and external partners to ensure campaign alignment and maximize impact
- Building and maintaining dashboards to report on campaign performance, track key metrics, and optimize for Return On Investment
- Understanding mass-market trends and customer needs to tailor messaging and offers that drive engagement and conversion
- Analyzing market data and feedback continuously to refine strategies and identify new opportunities for demand generation
- Serving as the day-to-day sales-facing contact for demand marketing programs
Application process
- End Date: July 9, 2025
Our take
Zoom reworked video conferencing when most people assumed it was a solved problem, with services from Cisco and Skype already ubiquitous in workplaces and homes. However, its videoconferencing infrastructure was simpler to use, faster and more flexible than any previous solution, and it swiftly took the world by storm.
Its success bred competition, however, and companies such as Microsoft and Google, along with numerous smaller communications firms, have begun making inroads on Zoom's formerly commanding lead. Additionally, as workplaces are mostly adopting a hybrid or flexible working strategy, some of its importance as a workplace tool is wearing off and it is recording a gradual decline in daily usage rates.
To counter these trends, Zoom is expanding its business offerings through product development and strategic aquisitions, such as that of Solvvy (an AI and automation service) in 2022. It remains to be seen if this will be enough to turn things around for Zoom: along with many other large tech companies it has recently engaged in large-scale layoffs to realign itself with a difficult economic situation. Still, it is a profitable company and a household name, and its track record of innovation means it is still very much one to watch in the communications space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jan 2017
$100m
SERIES D
Feb 2015
$30m
SERIES C
Total funding: $148.5m
Company benefits
- Work from home opportunities
- Retirement benefits
- My-Time-Off (MTO), an extended vacation policy
- Employee Stock Purchase Plan (ESPP) and Restricted Stock Unit (RSU) Equity Program plus Yearly stock grant for all employees
- Wellness and fitness reimbursement, wellness resources, Thrive Global wellness app, TaskHuman wellness coaching app
- Employee Assistance Program (EAP) including emotional support, financial resources and legal guidance
- Paid Parental Leave (both parents) 16 weeks paid leave (or statutory if more generous)
- Employer Matching of Charitable contributions up to $500 USD equivalent/year
- Annual Zoom Store Allowance
- Business Travel Accident Insurance
Company HQ
Downtown San Jose, San Jose, CA
Leadership
Eric Yuan
(CEO)Previously VP Engineering at Cisco and WebEx.
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