Senior Manager, Loop Returns
Demand Generation
$119.6-179.4k
+ This position is also eligible for an annual performance bonus expected to be 12.5% of your base salary + Equity
Exchange and returns platform for Shopify brands
Job no longer available
Exchange and returns platform for Shopify brands
201-500 employees
Job no longer available
$119.6-179.4k
+ This position is also eligible for an annual performance bonus expected to be 12.5% of your base salary + Equity
201-500 employees
Company mission
Loop Returns' mission is to make merchants successful while helping people become more mindful of how they consume by providing seamless product returnal, exchange, and logistics services.
Role
Who you are
- A successful candidate will be able to balance creativity and data-driven decision making in order to define campaign strategies that align with company goals
- You’ve spent 5+ years in demand generation at a B2B SaaS startup and have marketed to a variety of business sizes from SMB to Enterprise
- You’ve directly managed others for 2+ years in a demand generation capacity and can speak to how you’ve made an impact on their careers
- You are able to stay focused and manage multiple projects in a fast-paced environment where priorities may shift
- You’re a strong communicator no matter the medium - in-person or virtual - and are able to adapt to meet the needs of your audience
- You have a strong attention to detail and admirable organization skills - others note this as a superpower of yours
- You love data, and you're comfortable owning, collecting, and reporting on metrics that inspire action and solve problems
- You’ve used software such as Hubspot or Marketo, Salesforce, Drift, Demio, Sendoso, etc and are always curious about the latest in marketing technology, and how it can help drive demand
- BONUS: You have experience working with Shopify, ecommerce, and/or the post-purchase ecosystem
- BONUS: You have experience creating demand generation strategies and driving pipeline in international markets
What the job involves
- Marketing at Loop is about being relatable to e-commerce brands
- Providing ongoing value and connection that leads people to love our brand, love our product, and become a customer
- The team is changing the way brands look at returns and turning that into demand for the sales team
- As the Senior Manager of Demand Generation you will lead a team responsible for orchestrating strategic marketing campaigns to grow the sales pipeline globally
- The role will leverage cross-functional influence and collaboration with Sales, Merchant Success, Partnerships, Marketing and cross-functional leaders to ensure effective demand generation investment decisions are made
- This role is goaled on pipeline generated per quarter, but other KPIs may include MQLs, SQOs, Closed Won deals, funnel conversion rates and efficiency of spend
- We’ve listed what we think you’ll be spending your time on
- We’re growing fast, and growth means the challenges we’ll work on together will change as we lead Loop through new and different phases
- This is an indispensable role with us, so we’ll be looking for you to have examples of when you’ve tackled these challenges throughout your career
- We’ve laid out the experience we think is important to set you up for success in this role
- But, we appreciate that different humans will solve problems in different ways, so we don’t expect you to fit exactly in a box of requirements
- Work cross functionally with marketing, sales and revenue operations to ensure alignment on target audiences, messaging, and follow-up processes
- Create and optimize full-funnel, multi-channel campaign strategies, align all stakeholders, document campaign plans, and track delivery of that work
- Lead a team of 3 demand generation marketers responsible for SEO, SEM, advertising, CRO, email marketing, webinars, website chat, ABM and international programs
- Partner closely with the event marketing manager to plan successful promotion and follow up for hosted and sponsored events
- Manage and track a 7-figure annual budget including analyzing investments by channel to demonstrate performance and prove ROI
- Oversee and guide agency performance and effectiveness
- Evaluate and select media partners and software vendors to help drive demand. Negotiate contracts to ensure fair terms for Loop at agreeable rates
- Analyze campaign outcomes in detail, sharing insights and results across the business
Our take
Despite the convenience of shopping online, eCommerce brands face the significant challenge that customers are unable to try a product before they buy, and this ultimately leads to product returns. This can result in revenue and customer loss, complicated logistics, and customer dissatisfaction, problems that could be resolved by offering exchanges instead of returns.
Loop Returns provides an exchange and returns platform for Shopify brands, providing the logistic networks, automation tools, and analytics essential for facilitating seamless product exchanges. The company claims that its exchange-focused approach can help Shopify brands turn costly returns into new sales, increase customer satisfaction, and help brands contribute toward sustainable commerce.
Whilst the company will certainly face competition from alternative Shopify-integrated logistics providers, Loop Returns stands out with its unique approach of treating every product return as a potential exchange. In 2023, with substantial funding, Loop Returns released an app for Shopify merchants - Benchmarks - which acts as a refund comparison and analytics platform. Through this approach, the company claims that it can help brands save up to 50% of revenue on their returns, retain customers that would otherwise be lost, and prevent the wasting of products.
Freddie
Company Specialist at Welcome to the Jungle
Insights
24% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jan 2023
$50m
SERIES B
Jul 2021
$65m
SERIES B
Total funding: $125.5m
Company benefits
- Equity - We offer stock options as a strategy for investing in the success of our business and happiness of our team members. By offering stock options, all team members are owners and play an integral role in the long-term success of our business
- Health Insurance - We believe in taking care of your whole self, all the time. Your bases are covered with healthcare benefits–medical, dental, and vision insurance–and Loop helps with the premiums
- Flexible Paid Time Off - We have no limit on the amount of time off you can take. Use PTO to get away, move into a new place, celebrate your birthday, or whatever you need it for!
- Paid Parental Leave - We’re committed to supporting our team members during and after this significant life change. Loop offers 14 weeks of paid parental leave, plus an additional ramp-up period, so new parents can gradually transition back into their role
- Paid Holidays - 15 paid company holidays, including our very own holidays we call “Loop Days.”
- Paid Sick and Safe Leave - You’re not a machine, you’re a human—and you can only do your best work when you feel your best. Loop offers 2 weeks of paid Sick and Safe Leave to use if you are not feeling well, need to take care of a loved one, or need a mental health day
- Monthly Wellness Benefit - We value our employees' experience and support their quality of life outside work. Our wellness benefit includes reimbursements for both personal (physical/mental) and professional wellbeing
- Blended Working Environment - We believe you can do your best work when you have the flexibility to choose where and how you do it. Our Blended Working Environment is the ability to customize the way that you work through a combination of Employee Experiences (secluded, hub, office) and Work Modes (remote, hybrid, in-person). This includes a quarterly budget for use of a co-working space and budget to plan in-person or remote gatherings
- Home Workstation Benefit - We want you to be set up for success from day one, so we offer a one-time reimbursement for you to purchase or refresh anything for your work-from-home setup. We’ll also provide you with a Macbook, monitor, keyboard, and mouse
- Internet & Phone Benefit - We reimburse a portion of your phone or internet bill so you can stay connected and comfortable
Company HQ
Columbus, Ohio
Leadership
Jonathan Poma
(Founder & Board Director)Strategist at DYNAMIT from 2010 to 2013. Founder and CEO of Rocket Code from 2014 to 2018.
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