Partner Marketing Manager, Carbon6
Software suite for the eCommerce marketplace
Be an early applicant
Software suite for the eCommerce marketplace
101-200 employees
Be an early applicant
101-200 employees
Company mission
To transform opportunity into freedom through a connected ecosystem of tools and expertise designed by and for marketplace entrepreneurs.
Role
Who you are
- Industry Experience & Expertise: 3–5 years of experience in Partner Marketing, Product Marketing, Channel Marketing, or a related field within SaaS, e-commerce, or technology. A deep understanding of the partner ecosystem and co-marketing best practices in high-growth industries
- Go-To-Market & Partner Enablement Success: Proven track record of executing successful partner co-marketing initiatives, GTM strategies, and enablement programs that drive partner engagement and accelerate pipeline growth. Experience aligning marketing efforts with business objectives to maximize revenue impact
- Project Management & Multi-Tasking Skills: Strong ability to manage multiple marketing programs simultaneously, balancing priorities and meeting deadlines in a fast-paced environment. Experience coordinating cross-functional initiatives with internal teams and external partners
- Data-Driven Marketing & Performance Optimization: Proficiency in analyzing marketing performance metrics to measure effectiveness, optimize campaigns, and ensure high ROI. Ability to translate data insights into actionable strategies for continuous improvement
- Collaboration & Cross-Functional Communication: Excellent communication and interpersonal skills to work effectively across marketing, partnerships, product, and sales teams. Ability to foster strong relationships with internal stakeholders and external partners to drive alignment and results
What the job involves
- Carbon6 is looking for an experienced Partner Marketing Manager to spearhead collaborative marketing initiatives with our strategic partners, aimed to amplify brand presence, drive lead generation, and accelerate revenue growth
- Reporting into the Product Marketing team, this role requires a strategic thinker and strong collaborator who can work across marketing, partnerships, product, and external partners to create mutually beneficial programs that drive lead generation, customer engagement, and revenue growth
- Go-To-Market Strategy & Execution: Develop and implement joint go-to-market strategies with strategic partners to enhance brand visibility, generate demand, and drive revenue growth. Align with partner managers to identify and prioritize high-impact co-marketing opportunities that support business objectives
- Campaign Development & Performance Optimization: Lead the planning and execution of joint marketing initiatives, including webinars, content marketing, industry events, and digital campaigns. Monitor campaign performance, track key metrics, and optimize strategies to maximize engagement and ROI for both Carbon6 and its partners
- Influencer & Affiliate Marketing: Coordinate sponsorships, content collaborations, and promotional efforts with influencers and affiliate partners to expand market reach. Develop strategies to increase customer acquisition through trusted third-party endorsements and community-driven marketing initiatives
- Partner Enablement & Training: Create and maintain sales enablement materials such as playbooks, product positioning guides, training decks, and pitch collateral to support partners in effectively promoting Carbon6 solutions. Ensure partners have the necessary tools and knowledge to drive engagement and conversions
- Partner Engagement & Communication: Establish and manage a structured communication strategy, including newsletters, dedicated webinars, and partner portals. Foster long-term relationships by keeping partners informed on product updates, industry trends, and co-branded marketing initiatives
- Review Site & Analyst Relations: Oversee Carbon6’s presence on key review sites such as G2 and TrustRadius while managing relationships with industry analysts and third-party platforms to enhance brand reputation. Implement strategies to encourage satisfied customers to share positive reviews, improving credibility and influence
- Market Insights & Competitive Positioning: Leverage insights from review sites, analyst reports, and customer feedback to refine messaging, enhance content strategy, and improve product positioning. Work cross-functionally with internal teams to ensure marketing efforts align with evolving market demands
Our take
In the realm of business operations management, a multitude of software tools is currently employed. For smaller enterprises, particularly those in the realm of eCommerce marketplaces, this reliance on various ASaaS solutions can lead to unnecessary expenditures amounting to thousands of dollars annually.
Carbon6 addresses this issue by consolidating the necessary software tools for eCommerce merchants, especially those operating within the Amazon marketplace, under a single integrated platform. While competitors such as Beamy and Paragon exist in this space, Carbon6 distinguishes itself by not solely targeting smaller sellers. Instead, it has developed a model that supports both nascent and growing sellers, guiding them through the phases of establishment, growth, scaling, and optimization.
A recent infusion of substantial funding highlights Carbon6's ambitious trajectory. This financial backing is earmarked for international expansion, with plans to establish new offices in Europe and Asia, Carbon6 is primed for significant growth, with aspirations extending beyond its current focus on the Amazon marketplace to encompass other online platforms.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 4 rounds)
May 2023
$66m
SERIES A
Oct 2022
$52.8m
SERIES A
Total funding: $134.8m
Company benefits
- As an early member of our team, you’ll receive competitive compensation
- Extended health benefits including medical, vision and dental coverage
- Flexible paid time off
- You’ll receive a laptop conveniently delivered to your door to get you started and set up for success day 1
Company HQ
Financial District, Toronto, ON
Leadership
Justin Cobb
(CEO)Currently acts as President for Justin Cobb Leadership Academy and as a Board Member for Healing Maps.
Salary benchmarks
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