Vice President of Marketing, Smartling
More information about location
Translation & content localization platform
Open for applications
Translation & content localization platform
201-500 employees
Open for applications
More information about location
201-500 employees
Company mission
Smartling's mission is to move the world with words.
Role
Who you are
- Senior-level experience developing and achieving successful marketing strategies for a fast-growing innovative AI company
- 5+ years in executive, managerial, or people leadership capacities, or equivalent entrepreneurship roles
- A process-oriented and data-driven approach to building awareness and consideration at the top of the funnel and conversions throughout
- Experience playing a key role in defining exceptional brands
- Demonstrated ability in brand storytelling and messaging that shows the value of our platform, team, and customers
- Demonstrable experience designing and implementing successful marketing campaigns
- Ability to maintain highly strategic thinking and thrive in a high-growth, entrepreneurial, and ambiguous environment
- Clear, concise, and compelling communication (visual, verbal, and written) skills
- Proven ability to lead through influence
- Proven success in accelerating sales growth by supporting Sales and Engagement teams
- Worked with agencies and providers and know how to complement internal and external capabilities
- A leader. Performance-driven, proactive, and will use excellent judgment when dealing with issues
- A team player. Ability to work effectively and cross-functionally within all levels of management, both internally and externally
- Results-driven. Center on professional and personal growth
- An analytical thinker. “If there is a problem I have a solution” attitude
- Strategic. Translates high-level strategies into practical implementation strategies
- Detail-oriented. Supremely well organized with attention to detail
- To work from home, you must have a strong internet connection, a quiet space, and a professional (distraction and clutter-free) background
What the job involves
- Smartling, a leader in using artificial intelligence to revolutionize translation and localization services, is seeking an experienced Vice President of Marketing with a track record of success to elevate our brand and drive growth
- In this pivotal role, you’ll craft marketing strategies that not only highlight our innovative edge but also resonate with audiences across the globe. Join us on our quest to transform how the world’s leading brands create multilingual experiences their customers love
- Reporting to the CEO, the VP of Marketing will be a critical part of the leadership team to define and execute the organization's growth strategy
- Define, drive, and deliver marketing KPIs
- Take responsibility for the annual marketing plan, strategy, and team
- Lead marketing forecasting and planning to optimize conversions across all channels
- Manage execution of plans across functions and teams as needed to meet business objectives and drive success stories
- Prioritize goals and drive your team and agencies to get the job done
- Ensure sufficient internal communication and awareness of programs with Product, Sales, and other teams
- Develop and manage the marketing budget, and recommend appropriate marketing strategies and investments across all channels
- Serve as a member of the Leadership team to help shape Smartling's vision, strategy and plans to maintain leadership in the localization industry
- Stay ahead of industry trends, competitor activities, and customer preferences to inform marketing strategies and refine product positioning
- Support Smartling’s HR and Recruiting functions by showcasing our company culture and forecasting hiring needs for the marketing department
Our take
Smartling leverages a network of professional translators and AI translation software to enable companies to connect locally with audiences anywhere, through any channel. Over the last few years, the company has emerged as a real market leader.
The appeal is obvious: since a company’s online presence is unlimited by geography, it shouldn’t be limited by language. The advantage of an offering like Smartling is that it doesn’t just loosely translate meaning like a browser would, but can also translate impact. As fast growth companies scale internationally and bring their brand message to new markets, this kind of service can prove crucial.
The roll call of customers is proof of the startup's success, with the likes of Shopify, Lyft, Tinder, Samsung, H&M, Mastercard, and plenty of others all taking advantage of its platform. Smartling has raised substantial funding and achieved a strong rate of growth which is still accelerating - all boding well for its future.
Steph
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Dec 2021
$160m
GROWTH EQUITY VC
May 2014
$25m
SERIES D
Total funding: $227.2m
Company benefits
- Equity
- Flexible vacation & PTO
- Health Benefits
- Generous Maternity/Paternity Leave
- 401k Retirement Planning
- Commuter Benefits
- Remote Hires
- Employee Referral Bonus
Company HQ
Garment District, New York, NY
Leadership
Jack Welde
(Founder & President)Former CEO of the company. Began their career in the US Air Force. Former SVP of Product at eMusic, former COO/CTO of SheSpeaks, and former COO at RunTime Technologies.
Bryan Murphy
(CEO)Director at MadCap Software, PlayPower and JEGS High Performance.
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