Senior Email Marketing Manager, OKX
Europe
+ A performance bonus and long-term incentives may be provided as part of the compensation package
Cryptocurrency trading app
Be an early applicant
Cryptocurrency trading app
1001+ employees
Be an early applicant
+ A performance bonus and long-term incentives may be provided as part of the compensation package
1001+ employees
Company mission
To eliminate financial barriers, evolve the global economy, and change the world for better.
Role
Who you are
- Minimum of 10-15 years experience in Email Marketing, CRM, Engagement Marketing or other related roles, with 5-10 years in a leadership capacity
- Strong leadership skills with experience leading cross-functional initiatives and people leadership skill
- Experience in crypto, with a background in trading
- Experience with exchanges. Strong knowledge of CeFi & DeFi
- Experience with creative storytelling with the ability to develop compelling email
- In depth experience in one or more of the following: 1) Marketing Automation Implementation, 2) AI adoption/transformation, 3) Data analytics ownership
- A strong collaborator. Can work closely with teams across the organization
What the job involves
- We are looking for a strategic and execution-driven Senior Email Marketing Manager to support and lead lifecycle and go-to-market (GTM) efforts across Europe, while also playing a core role in the planning and execution of global email campaigns
- This role sits at the intersection of GTM activation and lifecycle marketing — you’ll lead localized strategy while also shaping and shipping high-impact campaigns that engage users across multiple stages of their journey
- From launching new products to driving ongoing retention, you’ll help define how OKX shows up in the inbox — locally and globally
- With Europe as a key growth market, this role will be instrumental in ensuring campaigns are not only impactful and scalable but also compliant with regional regulations and tailored to local customer expectations
- You’ll be hands-on in the tools, deeply involved in content development, and work cross-functionally with product, data, design, and market teams to deliver best-in-class, personalized email experiences
- This position reports to the Head of Email Marketing - Europe, and works closely with global lifecycle, brand, and product marketing teams
- Support and define EEA CRM Strategy: By partnering with local marketing, co-own the local email marketing roadmap—aligned with global lifecycle goals and localized for market dynamics, regulatory considerations, and user behavior
- Global Campaign Execution & Strategy: Play a central role in planning, developing, and executing high-impact global email campaigns across OKX’s GTM' and lifecycle journey—from onboarding to retention and reactivation. Own execution end-to-end, partnering with product marketing, local market teams, and global lifecycle stakeholders to develop integrated CRM strategies for launches, promotions, and customer journeys
- Lifecycle Innovation: Drive personalization, segmentation, and behavioral targeting across campaigns. Use data to build smarter automations and improve LTV across regions
- Hands-On Execution: Roll up your sleeves and build campaigns in our CRM platforms. Own content, audience setup, QA, and delivery. Speed and precision are essential
- Content & Creative Direction: Lead storytelling for your campaigns—ensuring copy, visuals, and CTAs are clear, brand-aligned, and optimized for performance. Leverage AI and collaborate with creative teams when needed
- Performance Analysis & Optimization: Use campaign reporting, testing, and continuous improvement. Develop KPIs, implement robust A/B testing strategies, and use insights to inform future campaigns
- Cross-Functional Collaboration: Act as a strategic CRM partner to global and regional teams—ensuring alignment across product, brand, analytics, and customer experience
- Raise the Creative Bar: Work closely with design and brand teams to ensure our email creative is best-in-class, both locally and globally
- Champion Culture: Bring a proactive, collaborative, and growth-minded energy to the CRM team. Lead by example
Our take
While cryptocurrency holds the promise of freedom in personal finances and the possibility of large financial rewards through trading, it can be intimidating to get started. OKX, a long-standing crypto currency exchange, exists to solve that problem, removing the knowledge barriers to cryptocurrency trading with an easy-to-use, all in one platform.
OKX is one of the larger cryptocurrency exchanges, though it is a bit smaller than the market leaders Binance and Coinbase Exchange. Where it shines is in the sheer range of its services, which are designed to be versatile enough for any user, ranging from a crypto exchange to NFT and decentralised finance investment products. With a reputation for security and reliability, it has a user base of over 50+ million active accounts in over 180 countries.
OKX is using its structural position in cryptomarkets to help support the entire sector, announcing a market recovery fund to protect crypto firms facing collapse following the FTX crisis. Additionally, it is expanding into Web3 gaming with a 2023 partnership with Thirdverse, further increasing the scope of its offering to its client base. As long as it can continue to weather the tough market conditions for cryptocurrency, it should maintain its excellent position to continue its growth.
Freddie
Company Specialist at Welcome to the Jungle
Insights
65% employee growth in 12 months
Company
Company benefits
- Comprehensive insurance package including medical, dental, vision, disability & life insurance.
- Paid Parental Leave
- Employee Referral Bonus Program paid in BTC
- More surprises when you join!
Leadership
Star Xu
(Founder & CEO)Previously an Engineer at Yahoo before becoming the Chief Technology Officer at DocIn. They later founded OKX and has recently reclaimed the title of CEO
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