Director of GTM & Growth, Canoe
$160-185k
+ 15% bonus
Guiding the investment industry forward with smarter alts management
Be an early applicant
Guiding the investment industry forward with smarter alts management
101-200 employees
Be an early applicant
$160-185k
+ 15% bonus
101-200 employees
Company mission
To unlock efficiencies in alternative investment processes by introducing purpose-built automation into the workflows of institutional investors, asset services, capital allocators, and wealth managers.,
Role
Who you are
- Experience: 8+ years in Growth, Product Marketing, or GTM leadership within B2B FinTech or SaaS
- Systems Thinker: Proven ability to architect automated workflows and use AI tools (LLMs, automation platforms) to scale marketing output without increasing manual overhead. Key systems include: Salesforce, HubSpot, Qualified, Outreach, ZoomInfo, and HighSpot
- Highly Collaborative: Experience working effectively with Corporate Marketing, Marketing Operations, and Sales leads in a high-growth, global environment
- Data Sophistication: Ability to move beyond "what happened" analytics toward predictive, forward-looking strategic thinking
- Multi-Segment Expertise: Familiarity with the alternative investment landscape and the nuances of marketing to institutional and wealth personas
What the job involves
- As the Director of GTM & Growth, you will architect the strategic integration of product positioning and revenue-generating programs. This is a senior leadership role responsible for the full go-to-market lifecycle across our core segments: Institutional Investors, Wealth Managers, Family Offices, and Enterprise Accounts
- You will oversee the Product Marketing and Growth functions, evolving them from manual campaign execution into a scalable, human-AI campaign ecosystem. You are a systems-builder who will design the automated workflows and "AI teammates" that drive predictable pipeline and global expansion. You will partner closely with Corporate Marketing for creative and Marketing Operations for the technical engine
- Orchestrate Human-AI Ecosystems: Design integrated GTM systems that leverage AI to handle repetitive tactical execution, allowing the team to focus on strategic innovation and high-value creativity
- Build & Train "AI Teammates": Develop and implement AI-driven workflows that provide real-time insights, automate content personalization for our different segments, and handle continuous data analysis
- Global GTM Leadership: Oversee the Product Marketing function to ensure Canoe’s narrative and competitive positioning are the foundation of every growth experiment and sales play across North America and EMEA
- Strategic Pattern Recognition: Move beyond backward-looking reporting. Use AI-augmented data to identify market shifts and performance patterns, enabling us to predict and adapt to market changes ahead of the competition
- ABM & Pipeline Architecture: Design "ABM Lite" programs and automated cross-functional workflows that connect Business Development, Sales, and Relationship Management teams to accelerate deal velocity and retention
- Paid Channel Strategy: Direct the strategy and budget for global paid media, shifting from manual management to an "always-on" predictive model that optimizes for the highest-value segments
- Cross-Functional Collaboration: Partner with Corporate Marketing to generate high-performing assets and Marketing Operations to build the robust technical engine required for a modern GTM stack
Our take
The internet presents itself as a seemingly infinite source of crucial information, particularly when it comes to financial information to inform smart investment. However, the sheer amount of data available makes it incredibly difficult to mine, aggregate and analyze in a way that is fast and efficient enough to be useful.
Canoe leverages AI technology to automate the analysis of investment data, including document collection, data extraction, categorization and validation. The technology is provided in the form of cloud-based tools, API packages and integrated portals, ultimately aiming to present a unified system in which investors can tackle the inefficiencies of manual investment data analysis.
It's undeniable that other automated data analysis services are available, but the unified nature of Canoe makes it stand out as a solution with a lot of potential. Off of 2024's Series C funding, the company is further optimizing and developing its product offerings and has recently launched an AI tech incubator, signalling clear ambition to lead as the next wave of data-driven innovation starts to take shape.
Freddie
Company Specialist at Welcome to the Jungle
Insights
48% employee growth in 12 months
Company
Funding (2 rounds)
Jul 2024
$36m
SERIES C
Feb 2023
$25m
SERIES B
Total funding: $61m
Company benefits
- Flexible PTO: Recharge with flexible PTO and paid holidays!
- In-Person Events: We host regular happy hours and company outings in NYC, London, and Jacksonville. Going to be remote? We also bring our teams together from around the world as we're able.
- Hybrid and Remote Work: Most roles at Canoe offer either a Hybrid or a Fully Remote schedule. Find the flexibility you are looking for here.
- Remote Office Stipend: Need to level up your personal workspace? We offer $750 for any office equipment you purchase (monitors, desk, chair, etc.).
- Professional Development: Continue to learn and grow, utilizing $1,000 in education reimbursement available annually to each employee. We also offer a robust Learning Management platform and host regular Lunch & Learns.
- Parental Leave: We provide paid parental leave to all new parents following 6 months of employment.
- Wellness/WiFi: We reimburse employees up to $100 per month to help cover gym memberships and internet.
- Health Insurance: From medical dental, and vision to FSAs, HSAs, and more - we've got you covered
Company HQ
Canal Street, New York, NY
Leadership
Jason Eiswerth
(CEO)Extensive experience in financial services and business development. Held various Board positions and served as Managing Director at firms such as Nima Capital.
Salary benchmarks
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