Lifecycle Marketing Manager, Notion

• You have 4-6 years of experience doing growth work (i.e., product management, growth marketing, lifecycle experimentation) — ideally in a fast-paced PLG company
• You know you can’t do this job alone, and that partnering across technical and business functions to produce holistic customer journeys is essential
• You enjoy working in scrappy, fast-paced working environment. You pride yourself on trying things quickly, learning and iterating, and then either pivoting or scaling
• You’re excited to own challenging projects that produce user delight as well as business impact backed up by incrementality
• A knack for art and science — you’re just as comfortable making messaging and design suggestions as you are analyzing a spreadsheet and quantifying results
• You’re insatiably curious: you're fascinated by how people behave and have a scientific mindset about how to make even small changes in decision-making
• You have a data-driven, product mindset: you’re tackle complex problems with systems thinking, you love automating manual processes, and can communicate your ideas with structured thinking

Desirable

• We’re looking for an experienced Lifecycle Marketer to join our Growth team to own activating, monetizing, expanding and retaining our diverse user base
• You’ll achieve this by building personalized campaigns, leveraging data and user research to improve the user experience
• You’ll partner with Product, Marketing, and Customer Success to build, test and scale a portfolio of experiments, indexing on learning, iterating, and shipping at speed
• Most importantly, you’ll be an advocate for our users — sharing insights back to the company on how users are responding to different messaging and tactics, creating feedback flywheels across the company
• User love and business impact: You’ll be responsible for creating delightful user experiences and driving business growth by improving user activation, conversion, and retention
• Partnership with cross-functional teams: As a data-driven growth marketer, you thrive working closely with Product, Engineering, Design, and Marketing teams to optimize email and in-app touch points to drive incremental impact and learnings
• Build and launch personalized campaigns: One size fits all does not work for Notion’s diverse user base. You’ll be tasked with understanding top user segments and use cases, delivering focused messaging to the right user at the right time
• Constantly measure and report performance & learnings: We run high velocity, high impact campaigns to optimize for learnings. You’ll rigorously A/B test and execute a roadmap that improve metrics across the funnel
• Empathy and curiosity for users and the product: You’ll need to be in constant learning mode, developing a strong understanding of our users and their needs through curiosity and empathy. Notion can be complex, and it’s up to you to distill down the essentials so that anybody can become a toolmaker