Senior Digital Marketing Analyst, Zen Educate

• 2–3 years of experience in digital marketing, performance marketing, or campaign management
• You're comfortable with data but you don't hide behind it - you know when to trust your instincts too
• You move fast, prioritise well, and take ownership without being asked
• You communicate clearly - to teammates, to leadership, to anyone who needs to understand what you're doing and why
• You're curious and always looking for the next thing to test or improve

Desirable

• We're looking for a Senior Digital Marketing Analyst to own our paid lead generation engine in the U.S. and help us scale it further
• This role is exciting for a few reasons
• Zen is working on a truly important mission — we empower schools and teachers to give every child an inspiring education
• We have a high energy team that is passionate and capable, and we're growing at 3x YoY
• That growth is super energising and comes with so many opportunities to learn and grow
• You'll be joining a small but established marketing team in Vancouver at a really interesting moment — we're already generating 12,000 teacher leads per month, and we're just getting started
• If you're someone who loves digging into data but also has the instincts and creativity to know when the numbers only tell half the story — this might be the role for you
• Plan, execute, and continuously optimise paid lead generation campaigns - primarily job boards, with expanding scope into Google Ads and Meta
• Job boards like Indeed aren't just a bidding game - there's real craft to getting them right. You'll develop that instinct alongside the analytical rigour to back it up
• Test creatives, targeting, and strategies constantly to find what works and double down on it
• Dig into campaign data and come out with insights that actually change what we do next
• Run structured A/B tests to improve conversion rates and bring down acquisition costs over time
• When the data doesn't have the answer, use good judgment to fill the gap
• Spot new growth opportunities before they're obvious - new channels, new tactics, new angles
• Feed into budget planning, forecasting, and broader marketing strategy
• Keep a close eye on what competitors and the wider industry are doing
• Partner with Operations, Sales, and Product to make sure campaigns connect to what the business actually needs
• Share clear, honest performance updates with senior leadership - the good and the bad
• Work alongside one other analyst on the team - share what you're learning, raise the bar together
• You'll own one of the most important programs in the business, not just execute tasks within it
• You'll have real visibility with senior leadership and genuine input into strategy
• You'll join a team that's established enough to have solid foundations, but growing fast enough that there's still so much to build
• And the mission actually matters — every role we fill puts a better-supported teacher in front of a classroom

• Stage 1: Recruiter call — compensation, availability, and the basics
• Stage 2: Intro call with Abhishek — we'll talk through your experience and how you think about the work
• Stage 3 (in office):
• Task & review - a short growth marketing task to complete at home, then walk us through your thinking
• Cultural interview - meet the team and talk about how you work and what drives you