Influencer Strategy Specialist, Live Nation
$52-65k
More information about location
5 days a week in office
Entertainment events promoter and producer
Be an early applicant
Entertainment events promoter and producer
1001+ employees
Be an early applicant
$52-65k
More information about location
5 days a week in office
1001+ employees
Company mission
Live Nation's mission is to help live music fans more easily and quickly find concert tickets and information about their favourite artists and venues.
Role
Who you are
- Bachelors Degree in a related field required
- 2+ years of experience in influencer marketing, digital marketing, or a related field, with a significant portion of that experience within the entertainment, music or sports industries
- Proven ability to assist in end-to-end influencer campaigns, from ideation to execution and analysis
- Strong relationships with influencers, creators, and talent agencies in the music industry
- A passion for music, sports, and entertainment, with the ability to think creatively and strategically about influencer partnerships amplify our brand and our clients
- Strong analytical skills with the ability to translate data into actionable insights and optimize campaigns accordingly
- Excellent communication and project management skills; ability to execute under pressure, highly organized, and proactive
- Drive to take initiative, work independently and be accountable while also working as a team player by being collaborative, positive, and flexible
- COVID-19 vaccination series and booster shot are a mandatory requirement for this position
What the job involves
- Roc Nation Distribution is seeking an experienced Specialist, Influencer Strategy to join our dynamic digital marketing team
- This position reports to both the President of Distribution and Vice President of Digital Marketing & Strategy and serves as a key member of the Roc Nation digital team servicing Distribution clients
- The ideal candidate will support influencer partnerships, strategies, and campaigns to amplify the reach of our artists and music projects
- This individual will work closely with influencers, creators, and internal teams to craft innovative, data-driven campaigns that elevate the profile of our artists, increase fan engagement, and drive music distribution goals across streaming platforms and social media
- Influencer Campaign Strategy: Assist in the design and execution of influencer strategies to promote Roc Nation's artists and music projects. Focus on driving organic engagement across platforms like TikTok, Instagram, and YouTube through both paid and organic influencer partnerships
- Partnership Development: Build and maintain strong relationships with creators, music influencers, and talent agencies. Identify creators with a strong cultural fit for our artists, overseeing collaborations that align with album releases, singles, and music video launches
- Campaign Execution: Oversee the day-to-day management of influencer campaigns, from briefing influencers on deliverables to managing timelines and ensuring successful execution. Handle contracts, legal approvals, and communication to ensure all deliverables meet campaign objectives
- Tracking & Reporting: Track influencer campaigns, monitor key performance metrics, and generate reports on campaign effectiveness. Provide actionable insights and optimization strategies to improve future campaigns
- Trends Forecasting: Stay on top of evolving social media trends and their relevance to Gen Z audiences. Use these insights to keep Roc Nation’s music campaigns innovative & cutting-edge
Our take
Live Nation is the world's leading live entertainment company, sitting at the top of the market in live events and ticketing. Formed in 2009, it is a major international company, with key business segments made up of concerts, ticketing, and sponsorship and advertising.
Despite its dominant position in the market, the company saw an 84% drop in revenue during 2020 and the closure of live events. Since then, however, demand has been stronger than ever for their ticket sales. This is a reflection that live events remain a clear priority for consumers and has been further reflected in Live Nation's acquisitions of companies - like Goodlive - that complement and bolster Live Nation's portfolio.
In addition to live events, a key area to watch for Live Nation will be the rise of online concert streaming, like that undertaken by competitors such as Driift. Major festivals such as Glastonbury have trialled online concerts with mixed reviews. If it proves successful, this could be a major new section of the entertainment market and a big potential part of Live Nation's future ventures.
Freddie
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Company benefits
- Unlimited paid time off policy
- Work from home opportunities
- HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
- YOURSELF: Paid time off policy including holidays, sick time and day off for your birthday, free concert tickets
- WEALTH: 401(k) program with company match, Stock Program Reimbursement
- FAMILY: New parent programs & support including caregiver leave and baby bonus, infertility support
- CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
- OTHERS: Volunteer time off, crowdfunding network
Company HQ
Barbican, London, UK
Leadership
Michael Rapino
(President and CEO, not founder)They worked for 10 years in various marketing and entertainment capacities at Labatt’s Breweries of Canada. They held several roles at Clear Channel Communications, including President and CEO of Global Music. They were named CEO and President of Live Nation in 2005.
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