CRM Specialist, BorrowMyDoggy
Part-Time
Connecting dog owners with local dog borrowers
Be an early applicant
Connecting dog owners with local dog borrowers
21-100 employees
Be an early applicant
21-100 employees
Company mission
To help dog owners when they need it, give dogs more exercise and playtime, and allow people without a dog to spend quality time with one.
Role
Who you are
- Quick to learn and able to think on your feet
- Self-motivated and comfortable working independently (fractional setup)
- Outgoing and energetic, with a positive “roll-up-your-sleeves” mindset
- Naturally organised and proactive - you spot what needs doing and get it done
- Time commitment & setup
- 1–2 days per week (flexible; could be a fixed day)
- Fully remote (we do have a small office in London, you can go to)
- Hands-on, execution-focused
- Hands-on experience in a CRM or lifecycle marketing role for a subscription or online business
- Working knowledge of Braze - you should be comfortable building campaigns, segments and journeys yourself
- Strong attention to detail and confidence managing live CRM sends
- Data-aware mindset with an understanding of engagement and retention metrics
- Clear written communication skills
Desirable
- Familiarity with A/B testing and experimentation in CRM
- Experience with push notifications and in-app messaging
- Experience working in a marketplace or two-sided platform environment
- Ability to design and build HTML emails
- Social media experience (content, community or campaign support) is a plus, but not required
What the job involves
- 1–2 days per week (flexible, e.g. just mornings or evenings) | Remote (UK-based preferred)
- We’re looking for a hands-on CRM Specialist to support our in-house CRM Lead with execution and delivery across lifecycle communications
- This is a part-time role (1–2 days per week) and is well suited to someone who already works in CRM and wants to add a meaningful, flexible role alongside another position, consultancy or portfolio career
- This is an execution-focused role. You’ll be building, sending and optimising CRM communications - not just planning them
- You’ll need to be a great communicator, organised, with a real interest in helping others to make a positive difference. Being able to take the initiative and face challenges with a smile is essential
- Build and send newsletters, lifecycle and engagement communications across email, push and in-app
- Support the CRM Lead in executing customer journeys in Braze
- Create and manage user segments based on behaviour, activity and lifecycle stage
- Help maintain and optimise onboarding, engagement and reactivation flows
- QA campaigns and journeys to ensure accuracy, timing and relevance
- Use CRM data to identify opportunities to improve engagement, response and retention
- Work with Customer Care, Product and Ops where CRM supports the member experience
Salary benchmarks
Our take
UK pet ownership saw a massive upswing over the pandemic period, and as restrictions came to a close and office life returned, so did demand for petsitting. BorrowMyDoggy, founded back in 2012, was there to pick up the slack, turning the traditional dogsitting model on its head by connecting owners for free to trusted local "borrowers".
Instead of owners paying for pet care, through BorrowMyDoggy users pay a monthly subscription to borrow and spend time with dogs. This allows the company to essentially undercut a huge tranche of the paid petcare market, providing a free source of care support, and in some cases even help with re-homing.
With pet bills on the rise, the free support provided by the platform is seeing remarkable success, and has allowed it to build a strong user base across the UK and Ireland. As this trend continues, it is likely more and more owners will turn to the platform, while the growing desire for spending time outdoors hopefully attracts a new wave of borrowers.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Oct 2016
$1.1m
SEED
Oct 2015
$2.1m
SEED
Total funding: $3.2m
Company benefits
- Share options
- A great holiday policy
- Private healthcare
- Be part of a fast growing company creating an original product
- Help make a positive difference to the lives of both dogs and people
Company HQ
London, UK
Leadership
Rikke Roselund
(CEO & Founder)Worked as a Senior Manager at American Express, before moving into relationship management at Earthport. Has also held an NED role at WISE Campaign.
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