Performance Marketing Manager, KOHO Financial
CA$110-130k
+ Equity with a 10 year exercise window
Financial management application
Posted today
Financial management application
201-500 employees
Posted today
CA$110-130k
+ Equity with a 10 year exercise window
201-500 employees
Company mission
To allow Canadians to be able to travel more, retire sooner, and live more balanced lives
Role
Who you are
- You’re not just comfortable with ambiguity - you thrive in it
- With at least 5 years of experience (ideally in high-growth startups or performance-driven agencies), you're looking to bring your deep expertise to a product-based company that values curiosity, experimentation, and real impact
- 5+ years of experience in performance marketing, ideally within high-growth startups or performance-driven agencies
- Proven track record of managing multi-channel performance campaigns with a strong focus on Meta, TikTok, Google Ads, and Apple Search
- Deep understanding of adtech infrastructure, marketing analytics, attribution models, and customer lifecycle optimization
- Experience building campaigns that go beyond install - with focus on subscription sign-ups, upgrades, and churn mitigation
- Familiarity with AI marketing tools (e.g., for creative optimization, audience targeting, or predictive modeling)
- Mobile app growth experience is highly desirable; fluency in French is a major plus
What the job involves
- The Performance team is the engine powering KOHO’s user acquisition across Canada
- With a "User First" approach and a growth ownership mindset, they ensure KOHO is the go-to choice for Canadians seeking a smart, subscription-based alternative to traditional banking
- Each team member owns a key piece of the growth ecosystem - from organic to paid - and uses a blend of creativity, data, and experimentation to drive long-term customer value and brand growth
- Design, manage, and scale user acquisition campaigns across paid media channels - with a focus on Google, Meta, TikTok, and Apple Search, and other high-intent platforms
- Leverage AI-powered tools and automation to enhance audience segmentation, bidding, creative testing, and campaign optimization
- Formulate and execute digital acquisition strategies that optimize for CAC and maximize LTV, with an emphasis on subscription-based conversion models and retention-driven growth
- Continuously test creative (copy + visuals) through A/B experiments, ensuring campaigns evolve based on performance insights and audience behavior
- Build and maintain performance reporting dashboards, and present weekly insights across KPIs such as CPA, ROAS, conversion rates, and LTV
- Work closely with product and data teams to align acquisition with downstream conversion funnels and predictive LTV modeling
Our take
In the wake of the gradual shift from physical to virtual interactions, the global internet-only banking industry has also seen tremendous growth in recent years. KOHO financial is part of this growing trend, they are a financial solution and payment platform built to help Canadians with managing their finances.
Apart from typical savings and budgeting common with money-management apps, KOHO customers enjoy a suite of financial services that help to build better credit, spending habits and insurance. As part of this, its product appeals especially to the majority of the paycheck-to-paycheck demographic.
KOHO's impressive growth and suite of products also appeal to investors who have backed it with one of the highest levels of funding in the Canadian fintech sector. However, this hasn't completely insulated it from the turbulence in the global economy, which led to KOHO restructuring in early 2023. With 2024 debt funding now secured, it is now focused on growth, aiming to further extend its lead in the Canadian market and achieve a Schedule 1 bank licence.
Steph
Company Specialist at Welcome to the Jungle
Insights
-16% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Oct 2024
$29.5m
LATE VC
Dec 2023
$63.3m
SERIES D
Total funding: $309.8m
Company benefits
- Stock options
- Semi-annual merit increases
- Holiday bonus
- Work from anywhere
- Generous PTO
- Health & Lifestyle spending accounts
- $1000 remote office setup budget
- $5000 referral bonus
- Free KOHO Premium account
- Icon Potential Alt Text
- In-house coaching program
- $2000 annual training allowance
- Approachable leadership
- Bias towards action
Company HQ
Liberty Village, Toronto, ON
Leadership
Daniel Eberhard
(CEO)Previously a co-founder and Vice President at Kineticor Renewables before their acquisition.
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