Senior Retail Marketing Manager, Rothy's
$150-183k
3 days a week in office
Recycled, washable shoes & bags
Open for applications
Recycled, washable shoes & bags
201-500 employees
Open for applications
$150-183k
3 days a week in office
201-500 employees
Company mission
To provide consumers with stylish clothing staples, all with better comfort, design, and sustainability.
Role
Who you are
- A strategic marketer with a track record of translating brand storytelling into measurable commercial impact across multiple channels
- A strong cross-functional leader who influences without authority and drives alignment across diverse stakeholders, including Creative, Visual Merchandising, Retail Ops, CRM and Site
- Fluent with data and performance metrics, comfortable using store and channel performance data to inform strategy and measure results
- Exceptionally organized and detail oriented, with the ability to manage multiple complex workstreams simultaneously
- A proactive problem-solver who navigates ambiguity and brings structure to evolving processes
- Deeply attuned to cultural and retail trends and how modern brands show up across physical and digital environments
- 6-8 years of marketing experience, with a meaningful portion in retail, brand or omnichannel marketing, ideally at a fashion or lifestyle brand
- Direct experience marketing owned retail environments, with a strong point of view on how brands should show up both online and in store
- Demonstrated budget and vendor management experience
- Bonus points for:
- Experience launching marketing for new store openings or entering new markets
- Background working with CRM/lifecycle and site merchandising teams
- People management experience
- Passion for sustainability and Rothy’s mission
What the job involves
- Dedicated to reaching the right customer with the right message at the right time, the Brand Strategy team thrives on the fast-paced, ever-evolving nature of the business
- These outside-the-box thinkers create a strategic approach to engaging our customers across multiple media channels and platforms. As part of the Marketing organization, this team partners closely with others such as Creative, Digital Commerce, Merchandising and Amplification
- We’re looking for an outstanding Senior Retail Marketing Manager to lead the development and execution of integrated go-to-market campaigns that drive community, brand equity and commercial growth across our national fleet of 40+ retail stores. Reporting to the VP of Brand & Communications, you’ll own how Rothy’s builds community in stores, translating brand storytelling into real traffic, engagement and conversion
- This is a high-impact role for a strategic marketer who is equally comfortable shaping a fleet-wide campaign vision and rolling up their sleeves to localize an activation for a single store opening
- Own retail marketing strategy and execution across Rothy’s national store fleet, driving traffic, engagement and conversion through integrated campaigns, in-store storytelling and localized activations
- Build the playbooks. Develop holistic content plans, launch briefs and repeatable frameworks that scale across the fleet
- Drive retail activations and events, including store openings, local partnerships and community-driven initiatives that build awareness and deepen customer connection
- Lead retail content planning and creative briefing across owned channels (Site, CRM and Social), setting clear direction for creative and cross-functional teams to deliver cohesive, high-impact storytelling and best-in-class assets across retail and digital touchpoints
- Partner with Visual Merchandising to bring campaigns to life in-store through windows, signage and physical storytelling, ensuring a consistent and elevated brand experience
- Turn data into strategy. Develop a deep understanding of store channel performance, customer engagement and conversion drivers, and use those insights to shape store marketing decisions
- Partner with Media to execute localized and national media plans that align with store marketing objectives
- Collaborate with Retail Operations and regional teams to localize marketing efforts and ensure strong, consistent execution across every store
- Manage external partners, including mall marketing teams, local vendors and event partners
- Own retail marketing budgets, including activation spend, vendor management and invoice tracking
- Shape the retail commercial and promotional calendar, ensuring alignment between product launches, marketing moments and channel activation across DTC
- Travel the store fleet, staffing ongoing events and activations throughout the country
Our take
Sustainability is a feature that is highly sought after in today's fashion landscape, but premium clothing often fails to meet these interests. Beyond this, the few available sustainable alternatives are usually difficult to wash, maintain and recycle - which is what Rothy hopes to change.
Rothy designs accessories that simultaneously aim to be fashionable, durable, and eco-friendly. Its main focus is shoes, though it also sells bags and purses in a range of styles. Whilst companies have been using sustainable materials in fashion for many years, Rothy stands out for catering to an environment-conscious audience that does not want to compromise comfort and quality for their ethical decisions.
With sustainability concerns on the rise among consumers, Rothy's target market is growing year on year. This, combined with the comfort-first image it has accrued, should present plenty of opportunity for growth in its future. The company has recently been shoring up its leadership team in order to build with “greater precision and scale".
Freddie
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Dec 2021
$200m
SERIES C
Dec 2018
$35m
SERIES B
Total funding: $242m
Company benefits
- Generous paid time off
- 401k matching
- Comprehensive health plans for you and your family
- Supplemental mental health benefits
- Healthy snacks
- Monthly wellness reimbursement
- Quarterly product allowance!
Company HQ
Jackson Square, San Francisco, CA
Leadership
Stephen Hawthornthwaite
(Chair & Co-Founder)They started their career at Barclays Capital before working at Robertson Stephens and GCA Savvian in Mergers and Acquisitions. They spent a year as VP of Corporate Development at Infospace before co-founding Rothy's in March 2012.
Roth Martin
(Chief Creative & Innovation Officer, Co-Founder)Having studied at Boston University, they spent 5 years as a Trader at Glencore before serving as Director of Operations at Auilix Biopharma. They co-founded Hedge Gallery in 2003, before co-founding Rothy's with Stephen.
Dayna Quanbeck
(CEO)Joined the company in 2019, serving as President, CFO and COO. Became a Board Member in 2022 then CEO in 2026. Previously, they co-founded Ready, Set, Safe!, served as CFO and VP of Finance at Charlotte Russe, and were an Associate and VP at Bank of America Merrill Lynch.
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