Senior Customer Marketing Manager, Swoogo

• If you thrive on finding new ways to catch attention and bring value, we might be a perfect match
• You’re a strategist, a communicator, and a self-starter who thrives in fast-paced environments
• 5+ years of B2B customer marketing, CX, or advocacy experience, preferably as part of a marketing team at a SaaS or technology company
• Experience working with customers to develop advocacy marketing content that highlights customer success and value across multiple channels
• Compelling storyteller with ability to understand industry challenges and technical concepts, and synthesize them into a story that resonates with customers
• Experience managing a webinar program
• Obsessed with the details that make up the customer experience
• Strong proficiency in marketing automation and customer experience software such as Hubspot, Salesforce, and Gainsight
• Ability to work in a complex, fast-paced, highly collaborative team environment
• Excellent written and spoken communication skills with the ability to write marketing collateral in multiple tones/voices as appropriate
• Demonstrated ability to be poised and effective in high-pressure situations; ability to anticipate issues and have (or quickly develop) contingency plans

Desirable

• Swoogo’s marketing team is on the hunt for a Senior Customer Marketing Manager—someone who’s creative, customer-obsessed, and eager to create exceptional experiences
• You think of “matchmaking” as pairing the right customer with the right solution, and you’re proud to say a few customers might even make your holiday card list
• While you geek out on ICPs and segmentation, you also know people > numbers, and you understand that empathy and communication build long-term relationships
• Bonus points: you know how all this connects to ROI
• At Swoogo, we’re passionate about building a community—not as a transaction, but as a genuine connection—and that idea sparks your excitement
• You believe people sell products, and people buy them—not spreadsheets
• You’ll love that we keep our support team in-house and treat them like the rockstars they are because they’re our frontline ambassadors
• You’ll partner with them to ensure we not only meet customer needs but exceed expectations
• You’ll collaborate with Product Enablement, Product Marketing, and Customer Success to deliver an outstanding customer experience and advocate for their voices internally. But let’s be clear: you’re more than just a “people person.”
• Reporting to the Director of Product Marketing, you’ll also work closely with the marketing team, Account Managers, and Customer Success to drive growth
• Develop strategies to engage customers throughout their journey, from onboarding to renewal and upsell
• Develop and execute integrated revenue campaigns that enable new levels of engagement and advocacy within our customer base
• Collaborate with the customer success team to identify adoption gaps and create resources (e.g., tutorials, guides, campaigns) to address them
• Identify and nurture customer advocates for case studies, testimonials, reviews, and reference programs
• Manage Swoogo’s customer referral program, and strategy for review sites such as G2 and Capterra
• Work with customers to create compelling success stories, videos, and thought leadership content that showcase ROI and product impact
• Build and manage customer newsletters, customer email campaigns, webinars, and virtual events
• Own and manage Swoogo’s customer community programs, including the Customer Advisory Board, to drive peer-to-peer learning, collaboration, and advocacy
• Partner closely with the Sr. Growth Marketing Manager to integrate customers into broader community initiatives, connecting them with the wider event and marketing landscape
• Serve as a bridge between customers and internal teams by gathering and sharing feedback
• Use surveys, NPS programs, and other tools to collect data on customer satisfaction
• Be a strategic partner to Customer Success, and other customer-facing teams, to execute Customer-First strategies that increase customer satisfaction, net promoter score, retention, and customer lifetime value
• Help plan and execute UnConventional, Swoogo’s annual user conference