Director of Marketing Analytics, Marqeta
$200-267.6k
Salary dependent on location. + Annual Bonus + ESPP
Modern payment & card issuing solutions
Be an early applicant
Modern payment & card issuing solutions
1001+ employees
Be an early applicant
$200-267.6k
Salary dependent on location. + Annual Bonus + ESPP
1001+ employees
Company mission
To be the global standard for modern card issuing, empowering builders to bring the most innovative products to the world.
Role
Who you are
- 10+ years in Enterprise B2B marketing analytics, GTM analytics, or growth analytics, with at least 3 years in a people leadership role
- Experience with complex B2B GTM motions including ABM, enterprise sales cycles, partner-influenced deals, and multi-stakeholder buying journeys
- Deep expertise in B2B attribution modeling: you understand the fundamental challenges of attributing revenue in long sales cycles with multiple buying group touches, and you have built models that balance rigor with organizational adoption
- Strong command of how marketing fits into the full revenue engine — you can speak fluently with Sales, Finance, and RevOps about pipeline, coverage ratios, CAC, LTV, and go-to-market efficiency
- Proven ability to influence strategy: you don't just report what happened, you shape what happens next. You've used data to shift budget (such as Events, Paid Media, etc), change channel mix, or redirect a program — and you can point to the outcome
- Proficiency with the core marketing and revenue tech stack: Salesforce, Marketo (or HubSpot), BI tools (Tableau, Looker, or equivalent), data warehousing (Snowflake, BigQuery, or similar), and familiarity with ABM/GTM software (Demandbase, 6Sense, etc)
- Strong proficiency in SQL and experience working directly with warehouse data to validate models, investigate anomalies, and support ad hoc analysis
- Comfortable with statistical modeling, regression analysis, and cohort analysis — you know when to use a model and when a well-structured spreadsheet is more persuasive
- Strong communicator who can translate analytical complexity into executive-level narratives without losing nuance
- Experience in fintech, payments, embedded finance, SaaS, or financial services strongly preferred
- Familiarity with AI/ML applications in marketing analytics — predictive lead scoring, churn modeling, anomaly detection — and a point of view on where these create real leverage vs. hype
- Comfortable operating in ambiguity, building programs from scratch, and operating without a fully defined playbook
What the job involves
- Marqeta is seeking a Director of Marketing Analytics to serve as the intelligence backbone of our go-to-market engine. This is a senior leadership role for someone who doesn't just measure marketing — they shape it. You will define how Marqeta understands marketing's contribution to revenue, build the analytical infrastructure and team to prove it, and partner across Marketing, Sales, Finance, and Revenue Operations to influence how we invest, prioritize, and grow
- You will own the full analytics remit for marketing: multi-touch attribution across a complex, Enterprise B2B buying journey, pipeline contribution and influenced revenue modeling, channel performance, campaign effectiveness, and executive-level reporting. Critically, you understand that attribution in B2B is a strategic narrative as much as a technical one. You know how to build models that earn trust from Sales leadership and the CFO, not just satisfy marketing curiosity
- Define and own Marqeta's B2B marketing attribution strategy and partner with RevOps and Finance to land a measurement framework that Sales and the C-suite trust and use
- Build the connective tissue between marketing programs, media investments and revenue outcomes: pipeline sourced, pipeline influenced, deal velocity, win rate by segment, and CAC by channel
- Lead a team of marketing analysts, establishing operating rhythms, analytic standards, and career development frameworks
- Serve as a senior strategic voice in GTM planning, bringing data-driven POVs to budget allocation, channel strategy, ICP prioritization, and campaign investment decisions
- Partner with Demand Generation, Product Marketing, and Brand teams to design measurement frameworks and testing protocols
- Own executive-level marketing reporting to the CMO, CFO, and Board: translate complex data into clear narratives about where marketing is creating enterprise value
- Build and maintain the marketing data infrastructure in partnership with Data Engineering, ensuring clean, unified data across Salesforce, Marketo, paid channels, and intent platforms
- Develop forecasting models that project Enterprise NAL pipeline contribution from marketing investments, informing quarterly planning and headcount decisions
- Lead the marketing org's AI and automation strategy for analytics, identifying where machine learning, predictive scoring, and AI-generated insights can accelerate speed-to-insight
- Establish a culture of experimentation by designing statistically valid tests across channels and campaigns, and building institutional knowledge from results
Application process
- Application Submission
- Recruiter phone call
- Hiring manager video call
- Virtual “Onsite” consisting of 3-4, 45 min Video Interviews
- Offer!
Our take
Marqeta processes payments quickly, offering businesses a more straightforward way to take customer payments with its physical and virtual card solutions. The company has a string of major companies utilizing its flexible and scalable platform, including Uber, Doordash and Square.
The company is rapidly expanding in Europe, with strong growth in processing volumes and new partnerships, including major collaborations with firms like Trade Republic. It also partnered with Visa and Affirm to introduce the Visa Flexible Credential, allowing users to access multiple payment methods on one card.
With a focus on global growth and delivering innovative financial services, Marqeta is targeting new verticals and supporting underbanked businesses. With this aim, the company is on its way to deepening its impact in the fintech space and driving further innovation in payments.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 9 rounds)
May 2020
$150m
LATE VC
May 2019
$250m
SERIES E
Total funding: $542.5m
Company benefits
- Praise: We believe in generously recognizing each other’s talents and contributions, and sharing the goodness we see
- Health and wellness: We cover your premiums for health, dental, and vision. Plus, your pet gets his/her/its own insurance, on us
- Flexible time off: We take time to relax and recharge when needed. We have unlimited time off for most employees and encourage an average of 5 weeks per year
- Marqeta paid family leave: We support all families. We offer 12 weeks of paid leave for all new parents and up to 20 for birthing parents. We also offer 4 weeks of caregiving leave
- 401k match: We invest in your future. We’ll match 50% of your contribution and up to 6% of your salary
- Meaningful equity: As owners of the company, we’re all in this together. Full-time employees will receive equity in Marqeta
- Giving back: We recognize we’re part of a larger community and encourage employees to donate their time and expertise to organizations they support
- Monthly stipend: You’ll get an additional monthly stipend on your paycheck to help fund your daily commute, cell phone, and/or internet connectivity
- Stock discount: The Employee Stock Purchase Program allows employees to buy discounted company stock
Company HQ
Northgate - Waverly, Oakland, CA
Leadership
Jason Gardner
(Founder & Board Member)Having studied at Arizona State University, worked in Management for Benettar Marble & Granite, NetManage and Gartner Group. Then founded PropertyBridge and spent 2 years at MoneyGram before founding Marqeta as CEO in 2010.
Mike Milotich
(CEO)Spent a decade at VISA, ultimately serving as SVP (Head of Corporate Finance and Investor Relations). Was also Commercial Analytics Lead for PayPal and a Senior Financial Analyst at Barclays Global Investors.
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