Manager of Marketing, The Orchard
Hip Hop & R&B
$65-73k
4+ days a week in office
Music distribution and licensing
Be an early applicant
Music distribution and licensing
501-1000 employees
Be an early applicant
$65-73k
4+ days a week in office
501-1000 employees
Company mission
To be a technology-driven leader in music distribution and artist & label services.
Role
Who you are
- We are seeking an experienced, innovative, and strategic Marketing Strategist to join our New York team
- 5+ years of experience in music marketing, brand strategy, or entertainment/media, with a strong track record of managing high-impact campaigns and working within cross-functional teams
- Deep passion for and connection to Hip Hop + R&B, with a finger on the pulse of what’s shaping the culture globally. This includes a strong understanding of the Hip Hop + R&B ecosystem across digital platforms, streaming, social, live events, 1st party data and fan engagement channels
- A strategic thinker and creative problem-solver who thrives in a fast-paced, evolving environment
- At least 2 years experience in audience development with a focus on 1st party data like email and SMS, content strategy, performance analysis, and CRM tactics
- Strong communicator, capable of influencing and inspiring both internal stakeholders and external partners
- Insightful and globally minded — you understand cultural nuances across markets and can translate them into marketing opportunities
- Passionate about music, pop culture, and fan behavior — with a sharp eye for what's next
What the job involves
- You will lead best-in-class marketing initiatives for high-profile Hip Hop + R&B artist and label partners, owning end-to-end strategy development and execution across campaigns, data initiatives, and audience engagement efforts
- Reporting to The Orchard’s Sr. Director, Creative Marketing & Strategy, you’ll serve as a trusted advisor to artists, managers, and labels, using data-driven insights, creative acumen, and global market intelligence to drive measurable impact
- Lead the development and execution of integrated marketing strategies across a Hip Hop + R&B-focused roster of priority artists and releases, across multiple territories
- Own campaign planning, rollout strategy, campaign execution & measurement - ensuring alignment with audience, platform, market trends and company and client KPI’s
- Act as the marketing point of contact for assigned label and artist partners
- With support from The Orchard’s Sr. Director, Creative Marketing & Strategy, you’ll provide strategic counsel and build deep relationships with managers, artists, and internal stakeholders to identify growth opportunities and drive long-term value
- Oversee the conceptualization and execution of unique, culturally resonant campaigns that break through the noise and resonate globally
- Drive innovation across content, e-commerce, digital strategy, fan engagement within 3rd party communities and owned 1st party data like email and SMS & more
- Monitor performance across platforms, identify key trends, and optimize ongoing and future efforts accordingly
- Present key results, learnings, and recommendations to clients & cross-functional internal teams
- Translate this data and audience insights into actionable strategy both during campaigns and in future campaigns
- Work closely with team Relationship Team leads, Paid Media, Creative, D2C, Product, CRM, Premium Video, Audience Development teams and more to ensure campaign execution is timely, impactful, and aligned with overarching goals
- Partner with internal teams to leverage proprietary tools, fan data, and creative assets to drive audience growth and demand generation
- Stay ahead of emerging marketing trends, platforms, and fan behaviors — and integrate new approaches into campaign strategy
- Support The Orchard’s Sr. Director, Creative Marketing & Strategy to develop new opportunities for fan data acquisition, platform innovation, and monetization
- Contribute to a culture of collaboration, accountability, and creative excellence
Our take
The Orchard has spent 25 years offering independent artists a comprehensive set of music services, including marketing, sales, YouTube monetisation, and distribution and licensing across over 40 worldwide markets. The company has spent nearly a decade of that time operating as a subsidiary of Sony Music.
The addition of YouTube monetisation services a decade ago was a smart move for The Orchard - even if it’s landed the company in some hot copyfraud water for what some criticise as an overzealous approach to copyright infringement claims. It’s meant that artists with The Orchard have more tools in their arsenal to combat the rise of streaming services, which have put independent artists in a difficult position regarding monetisation.
If the company wants to continue providing the best service for independent artists, however, it may need to be more proactive in accommodating new and highly influential trends in music marketing. TikTok, for example, has become a major tool for generating exposure, and many artists are experimenting independently with NFTs. The industry is moving at light speed, and The Orchard may need to pick up its pace to continue attracting independent talent.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Company benefits
- You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey
- A modern office environment designed to foster productivity, creativity, and teamwork
- An excellent range of benefits, like private medical cover, a generous pension scheme, life assurance and income protection, plus loads of music biz perks
- We invest in your professional growth & development
Company HQ
NoHo, New York, NY
Leadership
Richard Gottehrer
(Chief Creative Officer & Founder)An original founder of the company back in 1997.
Salary benchmarks
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