Director of Product, Crunchyroll
Community
$218-272k
Salary varies depending on location. Plus performance bonus earning potential, paid annually
Streaming service for anime and manga
Be an early applicant
Streaming service for anime and manga
1001+ employees
Be an early applicant
$218-272k
Salary varies depending on location. Plus performance bonus earning potential, paid annually
1001+ employees
Company mission
To create experiences for anime and manga fans, and to enable them to connect through the content they love.
Role
Who you are
- Experienced Product Leader: Bachelor's degree (or higher) with 12+ years in product management and 5+ years of experience building, leading, and motivating product management teams in a crossfunctional environment
- Established Practitioner: experience in the domains relevant to this role
- Player Coach: in this role, you will need to operate as both a senior individual contributor and people leader
- Trusted Collaborator: in this role, you'll partner with a variety of teams across the company. You'll need the ability to build deep and trusted relationships with these teams and work together in service of important shared priorities
- Strategic Thinker: You'll need to understand the landscape in which we're operating and make frequent tradeoffs and decisions around where to invest time and resources. You should demonstrate the ability to think 18+ months out, while also demonstrating the ability to execute on a quarterly basis
- Accomplished Communicator: You'll communicate your strategy and plans to executive audiences and to the company, and need the ability to communicate clearly and convincingly with a wide range of audiences
- Outcomes Driven:, you'll need to produce measurable results
What the job involves
- Fandom is a participatory culture where fans not only consume but also create and shape the meaning of content
- As Director of Product - Community, You will focus on the anime community and all the ways they can grow and express their fandom in our products
- You will help define the strategy and roadmap for community and fan-driven discovery experiences
- Further, you will ensure that the Crunchyroll experience is inclusive of all anime fans, ensuring that we provide an uplevelled experience across all devices and in all the places our fans engage with Crunchyroll
- Community Strategy: Lead the development of a comprehensive community and fan-focussed strategy for discovery and fandom expression
- Inclusion: Build a deeper understanding of our fans, their segments, and how we can create the most inclusive product possible
- Collaboration: Work with other product leaders and engineering, data science, programming, marketing, legal, and compliance teams to ensure that we develop high quality, high trust products
- You will report to the VP of Product - SVOD
Our take
In recent decades, anime - encompassing Japanese, Korean, and Chinese animation 0 has transitioned from a niche interest to a formidable industry, boasting a global market worth approximately $30B. Despite this growth, distribution has historically posed challenges, with series and films often reaching overseas audiences through disparate channels, if at all. Crunchyroll emerged to address this issue by consolidating the largest collection of anime into a single streaming service.
Sony's acquisition of Crunchyroll in 2021 for $1.75B expanded the platform's reach, integrating Sony's extensive animation library into its offerings. this move also positioned Crunchyroll for heightened competition against streaming giant Netflix, known for its substantial investments in anime production and acquisition. Currently, Crunchyroll maintains an unrivaled library of anime content, boasting over 44,000 episodes that have attracted over 0M paying subscribers.
While Crunchyroll initially offered a free, ad-supported tier to its vast community, it appears poised to phase out this option, transitioning to a subscription-based model for all new series. Despite this shift, the platform has implemented a global reduction in fees to stimulate subscription uptake. The success of this strategy remains to be seen, but past experiences with companies like Hulu suggest that it may drive subscription growth and mitigate piracy
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Mar 2010
$0.8m
EARLY VC
Feb 2008
$4.1m
SERIES A
Total funding: $4.9m
Company benefits
- Receive a great compensation package including salary plus performance bonus earning potential, paid annually
- Flexible time off policies allowing you to take the time you need to be your whole self
- Generous medical, dental, vision, STD, LTD, and life insurance
- Health Saving Account HSA program
- Health care and dependent care FSA
- 401(k) plan, with employer match
- Employer paid commuter benefit
- Support program for new parents
- Pet insurance and some of our offices are pet friendly!
Company HQ
Lucerne - Higuera, Culver City, CA
Leadership
Kun Gao
(Co-Founder)Co-founded Crunchyroll in 2006 and served as CEO/General Manager/Board Member until 2018. Previously the founder and CTO of Frappr.com as well as a Product Engineer at HOT or NOT.
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