B2B Campaign Strategist, Canva
$128-198k
Plus equity
Publishing and design platform
Job no longer available
Publishing and design platform
1001+ employees
Job no longer available
$128-198k
Plus equity
1001+ employees
Company mission
To empower the world to design.
Role
Who you are
- You have 5 years of experience in B2B marketing, with a focus on campaign strategy and execution, preferably in the SaaS industry
- Proven track record of crafting and implementing successful B2B campaigns including high-profile brand awareness initiatives across a curated media mix (inc OOH, broadcast & digital) to expand reach
- You're a strategic thinker with outstanding strategic mentality with the ability to develop impactful campaign strategies that align with business goals and drive measurable results
- You possess a creative vision and storytelling to craft compelling narratives and themes that resonate with enterprise audiences
- You're proficient in data analysis and interpreting market research
- Ability to use data-driven insights to make informed decisions and optimize campaign performance
- You have excellent project management skills to oversee multiple campaigns simultaneously, ensuring they are implemented within deadlines
- You're an excellent verbal and written communication skills
- Ability to articulate sophisticated ideas clearly and persuasively, both internally and externally
What the job involves
- As a B2B Campaign Strategist at Canva, you will play a crucial role in crafting the narrative around Canva as the ultimate design solution for large enterprises
- You will be responsible for crafting innovative and impactful B2B marketing campaigns that drive awareness, engagement, and conversion within the enterprise sector
- This role demands a creative and strategic thinker who can oversee the end-to-end process of campaign development, from ideation to execution, to achieve tangible business outcomes
- If you have a passion for crafting compelling narratives and want to be a part of revolutionizing the way enterprises approach design, we invite you to join our team
- Strategic Planning: Develop comprehensive B2B marketing campaign strategies targeting large enterprises
- Plan high-profile brand awareness initiatives featuring our B2B value proposition across a curated media mix (including OOH, broadcast and digital)
- Align the campaigns with Canva’s overall business objectives and ensure they resonate with the target audience
- Incorporate events & community efforts into brand awareness plans, ensuring fast traction of new offers via evangelists, tentpole events, industry events, forums and betas
- Creative Ideation: Collaborate with cross-functional teams and creative professionals to brainstorm innovative campaign ideas
- Develop compelling narratives and themes that highlight Canva's value proposition for enterprise clients
- Campaign Execution: Lead all aspects of the end-to-end execution of B2B marketing campaigns
- Coordinate with internal teams and external partners to ensure implementation, tracking progress, and adjusting strategies as needed
- Multi-Channel Approach: Use a variety of marketing channels, including digital, social media, email, events, and content marketing, to improve campaign reach and impact
- Data-Driven Insights: Leverage data analytics and market research to gain insights into customer behavior and preferences
- Use this information to optimize campaigns and improve their efficiency
- Cross-Functional Collaboration: Work closely with product marketing, sales, and other internal teams to align strategies with product launches, sales initiatives, and business goals
- Performance Analysis: Measure and analyze the performance of B2B campaigns
- Provide detailed reports on key metrics, drawing actionable insights to advise future campaigns and drive continuous improvement
Application process
- Please note that interviews are conducted virtually
Our take
Launched in 2013, Canva is a free online visual communications and design platform. It features a vast range of templates including presentations, websites, and social media graphics, plus a huge library of fonts, stock photography, illustrations, video footage, and audio clips.
With the aim to empower 100% of the world to communicate in ways that were once limited to the 1%, Canva was founded on the belief that people shouldn’t need to understand complex software to unlock their creativity. Simplicity is central to Canva’s offering, its straightforward drag-and-drop user interface avoiding complex tools that require training. This approach has been hugely popular and has been key in setting the company apart in the market, with over 90% of the Fortune 500 now using the site.
More recently, Canva has broadened its offerings through a number of acquisitions and now offers a full visual communications platform, featuring stock content, innovative editing features, and data visualization. Zeetings, Pexels & Pixabay, Kaleido, Smartmockups and Flourish have all joined Canva, and the business is well set to continue leading and innovating in the space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
56% employee growth in 12 months
Company
Funding (last 2 of 12 rounds)
May 2024
$400m
GROWTH EQUITY VC
Sep 2021
$200m
LATE VC
Total funding: $968.6m
Company benefits
- Equity packages — we want our success to be yours too
- Inclusive parental leave policies supporting all parents & carers
- An annual Vibe & Thrive allowance supporting wellbeing, social connection, and office setup
- Flexible leave options empowering you to recharge and thrive
Company HQ
Surry Hills, NSW
Leadership
Cameron Adams
(Co-Founder & CPO)Cameron studied at the University of Melbourne before working as a Developer and Designer for Eclipse and Google for a combined 5 years. They then founded Fluent.io in 2011, and Canva in July 2012.
Melanie Perkins
(Co-Founder & CEO)Having studied at the University of Western Australia, Melanie first founded Fusion Books in 2007 and and co-founded Canva in 2012. Melanie is now CEO of Canva.
Cliff Obrecht
(Co-Founder & COO)Having studied at the University of Western Australia, Cliff spent 5 years as Managing Director of Fusion Books. They left this role in 2013, having co-founded Canva with Melanie and Cameron the previous year.
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