Content Marketing Manager, Persuit
More information about location
Data-driven marketplace for outside counsel firms
Open for applications
Data-driven marketplace for outside counsel firms
101-200 employees
Open for applications
More information about location
101-200 employees
Company mission
To remove chaos from the outside counsel program of enterprises through its data-driven marketplace platform.
Role
Who you are
- 5+ years of relevant experience in B2B SaaS
- A strong writing portfolio demonstrating your experience creating both educational content and sales copywriting (We want to see your work on blog posts, web copy, email copy, ad copy, webinar descriptions, and similar writing projects)
- You strive for excellence and have a track record of overperformance to match
- You’re comfortable working in a fast-paced, high-energy environment
- Please include work samples with your application, either uploaded examples or an online portfolio
Desirable
- 2+ years in the legal industry
- 2+ years in enterprise SaaS marketing and copywriting
- Knowledge of the legal pricing, law firm RFP process, and/or corporate legal departments
- Podcast management experience
- Experience working with with subject matter experts and C-level executives (Example: Emailing a C-level executive to set up a podcast interview)
What the job involves
- Create compelling educational and sales content to educate the market on a creative new approach and technology in the LegalTech space
- Leverage our unique position in the market to enable our existing clients
- Attract new clients through education across multiple channels
- Content Writing (Educational Writing) (50%)
- Writing blogs, case studies, white papers, and various forms of content to support global campaigns
- Drafting and editing content for our internal thought leaders, including organic social media and newsletter content
- Managing the content calendar
- Publishing content to our website and optimizing for SEO
- Scripting content for events and webinars and repurposing this content in other mediums and channels
- Copywriting (Persuasive/Sales Writing) (30%)
- Copywriting for the PERSUIT website, including copy for the home page and all supporting pages and landing pages
- Copywriting for paid media and advertising
- Copywriting for event descriptions, webinar invitations, email campaigns, and any other written marketing content needed by the team
- Oversight and Admin (20%)
- Oversight of the Innovative Legal Leadership podcast, including coordination with Sales and CS in securing guests, managing podcast production, and promoting the podcast through social and other channels
- Maintaining brand continuity across our departments
- Coordinating with team members to schedule email sends and social media posts
- Building and maintaining relationships with content distribution partners
- Collaborating across departments and using data to drive results across our four marketing initiatives: Top of funnel/nurture, increase usage, law firm engagement, community building
- How You’ll Be Measured
- Quality - Ability to create “publish-ready” content and copywriting
- Timeliness - Ability to deliver work on time
- Innovation and initiative - Ability to take ownership of projects and innovate how you deliver value
Our take
Enterprises must frequently seek outside counsel programs for their legal needs, and this presents financial inefficiencies. Legal spending tends to be significantly more expensive due to financial guesswork, and despite these high costs, outside counsel programs often do not represent the legal partnership that the enterprise was initially seeking.
Persuit provides a tech-first marketplace for outside counsel firms, helping enterprises to be matched with appropriate legal partners. In addition to legal matching, the marketplace also facilitates transparent and predictable costs due to its data-driven approach and ability to provide alternative fee arrangements, as well as integrating diversity, equality & inclusion goals, resulting in better matches between customers and their legal counsel.
Having solved a problem that many inhouse legal departments have struggled with for years, Persuit has garnered a healthy customer base including major enterprises such as Meta, Target and Gilead. Going forward it is aiming to further scale its operations, hiring talent across all areas of the business as it cements its market leading position in this space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
15% employee growth in 12 months
Company
Funding (1 round)
Oct 2021
$20m
SERIES A
Total funding: $20m
Company benefits
- Health Care Plan (Medical, Dental & Vision)
- Retirement Plan (401k, IRA)
- Paid Time Off (Vacation, Sick & Public Holidays)
- Family Leave (Maternity, Paternity)
- Training & Development
- Wellness Resources
Company values
- Our culture is based on Trust, Respect & Inclusion
- We put the customer at the center of everything we do
- We take ownership of delivering outcomes
- We seek feedback and transparency
Company HQ
Flatiron District, New York, NY
Articles
Leadership
Jim Delkousis
(CEO)Experience as Construction Partner for King & Wood Mallesons from 1999 to 2007. Managing Partner and Co-Global Head of Infrastructure & Construction for DLA Piper from 2007 to 2016.
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