Lifecycle Marketing Lead, Roofr

• 4+ years of experience in lifecycle marketing, email marketing, or marketing operations/automation in a startup SaaS environment
• Demonstrated success building, launching, and optimizing cross-channel customer journeys. You’re comfortable owning the build, not just the design
• Experience supporting both PLG and sales-assisted growth motions, from activation sequences and usage-based triggers to expansion, upsell, churn prevention, and retention programs that support a fast-moving sales funnel
• Hands-on experience with tools such as HubSpot, Amplitude, Pendo, Customer.io, or similar
• Deep understanding of email, SMS, and in-app messaging best practices, segmentation, and experimentation, including designing, running, and interpreting your own lifecycle tests
• Strong analytical skills with experience translating product usage and behavior data into actionable lifecycle strategies
• Excellent communication and collaboration skills to drive alignment across teams
• Proven use of AI tools in your day-to-day workflow, across content creation, campaign analysis, and optimization, to move faster, iterate more, and surface insights

Desirable

• Roofr is seeking a Lifecycle Marketing Lead to own the full customer journey, from acquisition through expansion, with a bias toward execution and a sharp eye for what drives engagement and revenue.
• This is a highly hands-on role: you’re comfortable owning the build and execution, not just the strategy
• As a technical and creative marketer, you’ll lead end-to-end lifecycle efforts across email, SMS, in-app messaging, sales sequences, and nurture drip flows, supporting contractors at every stage of their journey with Roofr.
• You’ll work cross-functionally with Revenue, Content, Product Marketing, Data and Growth teams to ensure campaigns are deeply segmented, data-driven, and tied to key business outcomes
• Own, map and continuously improve Roofr's customer lifecycle, identifying trends, drop-off points, and behavior-based triggers
• Partner with marketing and revenue teams to translate insights into funnel-specific campaigns that drive activation, retention, and revenue growth
• Build and optimize multi‑touch, behavior‑driven lifecycle campaigns via email, SMS, in‑app messaging, sales sequences, and drip flows. Use segmentation, A/B testing, and performance analysis to iterate and improve results over time
• Collaborate cross-functionally with Growth, Content, and Product Marketing to test messaging, creative assets, and conversion touchpoints
• Partner with Revenue Ops/Data teams to ensure clean, actionable customer and campaign data for effective automation and personalization
• Own campaign reporting and analytics across HubSpot, Amplitude, GA4, and Pendo, tracking activation, engagement, retention, and upsell metrics, and translating findings into actionable optimizations