Marketing Manager, OpenTable
CRO and Website Experience
$120-145k
Online restaurant reservation service
Job no longer available
Online restaurant reservation service
1001+ employees
Job no longer available
$120-145k
1001+ employees
Company mission
To bring together people and the restaurants they love in the moments that matter.
Role
Who you are
- 5+ years experience working with marketing teams to turn UX/CRO concepts into winning web experiences
- Experience building out CRO and experimentation programs
- Strong understanding of UX research methodologies
- Experience with web analytics tools such as Google Analytics, LookerStudio and VWO
- Strong understanding of performance marketing channels such as SEO, SEM and Display
- Minimum 5 years of experience working on user experience and CRO strategy for B2B websites
- Experience building out personalized site experiences for multiple audiences
- Experience with Figma and Figjam and/or have experience with UX/CRO projects
- Experience working with cross-functional teams both internally and externally
- Ability to thrive in a fast-paced, evolving environment and balance multiple projects at once
Desirable
- HTML experience is a plus
What the job involves
- Develop and own the B2B CRO strategy, balancing user experience, conversion rate and engagement across OpenTable’s global restaurant-facing websites
- Conduct user research, competitor analysis and interpret analytics to uncover insights
- Highlight implications and define hypotheses for site improvements, running experiments to validate them
- Lead test reviews and planning sessions including prototype walkthroughs and partner presentations
- Conceptualize test plans and mock ups in shareable formats for partner reviews (Figma experience is a plus)
- Communicate frequently amongst team and partners about upcoming work, projects or industry trends
- Be the subject matter expert for information architecture and navigation across 13 global restaurant-facing B2B websites
- Collaborate with Senior Web Manager to create plans for large scale website projects with deadlines, dependencies and launch dates
- Collaborate with our Brand Studio design team and web production contractors to ensure projects find a balance between design, accessibility and functionality
- Maintain a strong understanding of B2B website and design industry trends and communicate implications and opportunities for the business
- Advocate for a user-centered design principles and contribute to a culture driven by design within OpenTable
Our take
OpenTable was one of the earliest innovators in the online reservation space, setting up shop in 1998 as a tool to enable restaurants to take bookings online. Rather than charging consumers for the service, OpenTable generates revenue via a monthly subscription and reservation fee from businesses.
Today, the platform is used by tens of thousands of restaurants around the world and seats over 1 billion diners per year. The company was acquired by Booking Holdings – the world's largest travel company – for $2.6 billion in 2014, and remains a subsidiary of the group to this day.
OpenTable is the dominant player in the restaurant reservation software category, with an impressive 45% market share, but does face increasing competition from platforms like Resy, Tock, TableAgent, and many more. Nonetheless, this market leader has garnered an impressive reputation, and there is nothing to say it won't hold on to the dominance it has earned into the future.
Freddie
Company Specialist at Welcome to the Jungle
Insights
4% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Oct 2000
$36m
SERIES C
Jan 2000
$10m
SERIES B
Total funding: $48.2m
Company benefits
- Work from (almost) anywhere - wherever you do your best work
- Mental health and well-being - company-paid therapy sessions through SpringHealth, company-paid subscription to HeadSpace, and company-wide weeks off a year so the whole team can recharge
- Generous parental leave
- Generous paid vacation + time off for your birthday
- Paid volunteer time
- Enriched learning and development opportunities - leadership development & access to thousands of on-demand e-learnings
Company HQ
Union Square, San Francisco, CA
Leadership
Debby Soo
(CEO)After graduating from Stanford with a liberal arts major, Debby started their career in investment banking. Thereafter they worked in Google’s Strategic Partnerships Group and then spent a decade at KAYAK, eventually becoming CCO.
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