Field Marketing Manager, Mirakl
Some travel required
3+ days a week in office
Marketplace SaaS platform
Be an early applicant
Marketplace SaaS platform
501-1000 employees
Be an early applicant
Some travel required
3+ days a week in office
501-1000 employees
Company mission
To enable businesses to significantly transform their e-commerce strategies and foster sustainable and profitable growth.
Role
Who you are
- Bachelor’s Degree in marketing, communications, or related field
- 5+ years of relevant work experience in field marketing and/or corporate events, preferably in a high tech environment
- Demonstrated ability to organize, prioritize, and multitask under tight deadlines
- Tradeshow booth design and execution experience
- Strong communication skills (interpersonal, written and verbal)
- Familiarity of working closely with sales teams to partner on overall strategy, goals and follow up motions for field marketing initiatives
- Experience with marketing reporting and ability to show ROI of events
- Outcomes driven and analytical with a background in building and executing impactful marketing programs for both executive and practitioner audiences
- Familiarity with a range of mar-tech tools (Our stack includes Hubspot, Salesforce, Salesloft, Sendoso,6Sense)
- Willingness to travel
What the job involves
- We are seeking a highly motivated, proactive and energetic Field Marketing Manager to support our sales team and additional product suite to develop and execute field marketing programs and tradeshows
- This person will collaborate closely with the executive team, sales, product, and alliances teams to ensure successful events for our customers
- Develop the field marketing plan, specifically focusing on tradeshows, events (in-person, hybrid or virtual), direct marketing & ABM
- Develop account based marketing plans for target accounts in collaboration with Account Executives
- Collaborate closely with the channel team to integrate partners into field marketing opportunities
- Track and analyze the efficiency of our marketing campaigns to determine ROI and prioritize resources
- Craft overall regional marketing strategy in collaboration with broader Sales and Marketing team members to deliver leads and accelerate pipeline growth
- Create and implement relevant campaigns which include planning regional field events, virtual events, and tradeshows in order to spread awareness, create demand and accelerate existing opportunities
- Work closely with regional sales and channel team to understand target clients and produce joint activities that help to achieve individual and company goals
- Responsible for digital programs, events and field marketing campaign setup and operations including: Salesforce and Hubspot
- Partner with Global Marketing Operations to closely monitor and track the ROI of campaigns and events
- Work cross-functionally with all global marketing functions to drive in-region sales success, helping to deliver qualified leads and pipeline opportunities within target accounts
- Create and manage event calendar, budgets, project plans and summaries for your region
- Responsible for all event execution logistics – venue selection and negotiation, vendors, internal creative/design teams, deliverables, logistics and operations as well as onsite execution
- Manage a diverse range of corporate & field events with concentration in sponsorships, conferences & closing activities
- Conduct pre and post event meetings that communicate objectives and prepares broader team for events and follow up action items
- Collaborate and communicate with internal teams - Sales, Alliances, Product Marketing, Customer Marketing, Demand Generation, etc to produce account based marketing programs including but not limited to: direct mail campaigns, collateral, and roadshows
- Design and craft event support campaign materials including: email campaigns, landing pages, social media
- Own metrics for success in your region - Track and measure event marketing effectiveness and ROI
- Ensure alignment between marketing investment and sales requirements for all field marketing programs
- Work with outside agencies and vendors as needed to appropriately execute Mirakl’s marketing vision, branding and story
Our take
Mirakl is a SaaS platform that provides the technology and partner ecosystem needed to launch an eCommerce marketplace. There are a couple of major benefits to this : if a store doesn't hold an item a customer wants in stock, it can be sourced seamlessly through marketplace partners, and it allows eCommerce retailers to hold a lot less inventory especially in less-requested lines.
Since its founding in 2012, Mirakl has helped more than 450 companies develop new marketplaces to drive product adoption. It currently works with consumer-facing enterprises, including Macy’s, Decathlon, Best Buy and Sonepar, and industry-specific B2B companies like Airbus Helicopters, Toyota Material Handling and Accor’s Astore.
Mirakl has raised a large amount of capital in multiple rounds of funding. Investment has been used to grow its engineering and customer success teams, enabling product development and a broader reach. With solid revenue growth and an expanding global footprint, Mirakl seems set to increase its lead in the market moving forwards.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Sep 2021
$555m
SERIES E
Sep 2020
$300m
SERIES D
Total funding: $948m
Company benefits
- 📈 🎓 Career Growth Opportunities - Access to tailored development programs and clear pathways for professional advancement
- 👨👩👧👦 Parental Support - Enjoy enhanced parental leave, including a fully paid month off for the second parent and two sick child days per year, paid at 100% for each employee. An initiative designed to provide a supportive and family-friendly work environment
- 💆♀️🧘 Health & Wellness - Benefit from covered health insurance and initiatives promoting well-being
- 🏡 💻 Flexible Work Arrangements - Take advantage of flexible weekly remote work options
- 🥐 🍏 Daily Perks - Start the day with a complimentary breakfast and enjoy your meal voucher card (depending on the country)
- 🚲 🚇 Sustainable Transportation - Mirakl reimburses 50% of public transport subscriptions
Company values
- Work Hard Together: We believe in teamwork and collaboration as the foundation of our success.
- Get Things Done: We prioritize action and results to deliver impactful outcomes.
- Go Above & Beyond: We embrace challenges with ambition and always strive for excellence.
- Succeed Through Expertise: Knowledge-sharing and continuous learning are in our DNA.
- Satisfy & Empower Clients: We are committed to making our customers successful.
Company HQ
Chaillot, Paris, France
Articles
Leadership
Adrien Nussenbaum
(Co-Founder & Co-CEO)Previously Senior Associate at Deloitte Restructuring for 2 years and Co-founder at SplitGames for 5 years.
Philippe Corrot
(Co-Founder & Co-CEO)Previously Co-founder of Keyrus, Mayrev and SplitGames.
People progressing
Joined as Chief of Staff to the COO, being promoted to Head of Platform Advisory, Global after 1 year, and VP, Platform Advisory after a further 2 years.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
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Diversity, Equity & Inclusion at Mirakl
Hugo Weber (VP Corporate Affairs & Impact)
- Echoing our value of “Go Above and Beyond,” we are committed to making a positive impact on our employees, ecosystem, and society as a whole. Our CSR strategy is based on four pillars: environment, human resources, society, and ethics & governance.
- We aim for an absolute reduction of 30% in our emissions on scopes 1 and 2 by 2027, offset our carbon footprint annually, and have implemented a sustainable procurement and travel policy.
- Mirakl is a signatory of the French Tech Parity Pact. We have 60% women in our leadership team and are committed to achieving 40% women on our board of directors by 2028. Additionally, we are training 100% of our managers on diversity issues.
- We promote mentorship through partnerships with NQT associations in France and Cancer Chicks in Australia, and we commit to accessibility through our collaboration with the Content Square foundation and Cafés Joyeux.
- We publish a transparency report annually and strengthen the training of our teams on ethical and legal issues such as corruption and data protection.
- To ensure the achievement of our CSR objectives, a dedicated team reports directly to one of Mirakl's founders, ensuring strategic oversight. This team works closely with key stakeholders identified internally, as well as with external partners such as Plan A and Patch.io, recognized for their expertise in environmental impact and carbon offsetting. With this support and these partnerships, we ensure that each initiative is robustly supported and implemented with a view to sustainable growth.
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