Senior Associate, Santander
Marketing Manager for Partnerships
$93.8-160k
Retail and commercial bank
Open for applications
Retail and commercial bank
1001+ employees
Open for applications
$93.8-160k
1001+ employees
Company mission
To help people and businesses prosper.
Role
Who you are
- Bachelor's Degree or equivalent work experience in Marketing, Public Relations, Communications, Business Administration or equivalent field. (Req)
- Master's Degree in Marketing, Public Relations, Communications, Business Administration or equivalent field. (Pref)
- Marketing, Communications or related experience - 9+ years (Req)
- Financial Services Industry/Banking experience - 3+ years (Req)
- 7+ years of experience in partnership marketing, business development or related field
- Experience building relationships and developing successful strategic partnerships at a Fortune 500 company scale
- Excellent communication skills, with an ability to connect the dots and tell a story based on data while also expertly tailoring communication to audiences across functions and levels
- Decisive problem-solving, with an ability to cut through complexity to get the most important work done
- Masters degree a plus
What the job involves
- As the Senior Associate of Partnership Marketing, you will play an important role in this mission by leading co-marketing with our strategic partner brands in the US
- You’ll build win-win relationships with partner marketing teams and design joint marketing plans that inspire engagement with millions of consumers
- Develops and executes marketing strategies and plans. Identifies and develops key insights into clients, the marketplace, competitors, macro tends and market opportunities
- Analyzes marketplace trends and customer data to identify opportunities for growth, determines product requirements and defines targeted customer segments and associated messaging
- Creates and/or coordinates the production and distribution of advertising and promotional materials
- Establishes, implements and ensures consistent branding standards throughout product lines, promotional materials and events
- Define the role that partnerships play in our Santander US integrated marketing strategy
- Partner with internal leads to win new strategic partner deals. This will include proactively pursuing new opportunities and strategically assessing incoming partner marketing opportunities
- Build relationships with strategic partner marketing teams, orienting the collective group towards shared goals and a win-win mindset
- Develop co-marketing plans with our strategic partners that deliver on our shared goals and activate consumers through our differentiated joint value propositions
- Execute our co-marketing strategy in conjunction with the wider Santander US marketing team, with an emphasis on striking the right balance in leveraging Santander and partner channels
Our take
Santander serves 14 million UK customers as a retail and commercial bank. Despite a mixed history, including issues with call centre service, mis-selling PPI, and anti-money laundering control failures between 2012 and 2017, Santander continues to thrive by focusing on innovation, digitalisation, and sustainable, responsible growth.
Recently, Santander has enhanced its digital and mobile services to meet the needs of modern banking customers. This includes the My Home Manager app, which provides mortgage customers with a centralised platform for their information, and increased fraud alerts to protect less digitally literate customers as they transition online. These efforts aim to connect physical and digital channels for a seamless customer experience, positioning Santander to better compete against digital banks like Monzo and Starling.
In addition to these digital advancements, Santander has joined forces with Iberpay in Spain to become inaugural participants in the European Payments Council’s One-Leg Out Cross-border Transactions Instant Scheme (OCT Inst). This initiative is set to introduce global instant transfers, further emphasising Santander's commitment to innovation and enhancing its service offerings in the digital banking landscape.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
2% employee growth in 12 months
Company
Company benefits
- 25 days is the minimum paid holiday, with the option to sell or buy more
- A company pension and life cove
- Sharesave and partnership shares
- Family friendly policies
- Employee discounts with some of the UK’s most recognisable brands
- Cycle to work scheme
- Car scheme with salary sacrifice
- Charitable giving options
- Special rates on our products and services
Company values
- Think Customer: We put our customers at the heart of everything we do. We all take individual accountability for creating a customer-centric culture, as being one step ahead of their needs will help to retain their loyalty, create memorable customer experiences and build stronger relationships.
- Embrace Change: We truly believe that to create a sustainable and responsible business, and an environment where everyone can thrive, we need to continue to adapt and adopt a growth mindset in a new hybrid environment. We seek out new challenges, embrace new ways of working and continue our focus on wellbeing, ensuring that everyone can truly achieve work life balance and feel fulfilled.
- Act Now: To move at pace as One Santander, we know we have to simplify what we do and how we do it. Learning from the experience of the last two years and taking the good behaviours that we adopted – our agility, resilience, strength, and our respect for one another – and leveraging those traits to make change happen and deliver for our customers.
- Move Together: Success and sustainable growth depend on our collective efforts and sustained individual commitment. Only by working as a team, as One Santander, will we be able to leverage the capabilities of diverse teams and drive innovation to meet new challenges.
- Speak Up: At Santander, we want everyone to feel they can freely express opinions, problems or concerns. We are committed to creating an environment of respect, where everyone has the confidence to be heard. We welcome new ideas, as this drives innovation and helps us better respond to the needs of our customers.
Company HQ
London, UK
Articles
Leadership
Mike Regnier
(CEO, not founder)Former CEO of the Yorkshire Building Society, where they also previously worked as Chief Customer Officer and Chief Commercial Officer.
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